10 Online Consulting Business Ideas

While many people started using online business and work from home options before 2020, the pandemic has definitely given a huge boost to this growing field. With many people stuck at home, sometimes for a week at a time, there was a huge need for how to earn at home.

An online consulting business is one Types of Online Businesses Where consultants and clients meet and discuss strategies to help clients reach their goals. When we think of consulting, most people think of a business consultant. While there is a high demand for business consultants, there are many different types of consulting businesses.

We bring you our top 8 online consulting business ideas, each of which can be done completely online. With the world of online business still expanding, opportunities will always be available.

1. Health and nutrition consultant

If this is the first thing that comes to mind when you read “MLM”, please understand that being a professional health and nutrition consultant goes beyond that. Many high-level health and nutrition specialists with certificates and degrees bring a premier service to people who need them.

You can set yourself apart from the crowd by creating a professional website that clearly describes your credentials and tells people how you can use your knowledge to help them achieve their goals, not that you’re trying to sell them a quick fix. It is also extremely helpful to have social media accounts where you are active and engaged with followers, showing them that you can relate to their struggles.

2. Social media consultant

There are those who are very crafty and witty on social media, and there are those who are, not so good. If you are one of them, imagine how much fun you can have creating your own consulting company where you can be on social media all day, every day.

This is an ever-changing position as social media and trends constantly change. It’s your job to watch your client’s posts and understand the trends and ins and outs that can grow their platforms! You need to create strategic plans and use data to see what works and what doesn’t. With social media marketing becoming increasingly important to businesses, this is an amazing opportunity to put your skills to work for you.

3. Marketing Consultant

Marketing is one of the most important investments in the day-to-day operations of a business. It introduces customers to your brand and entices them to make purchases to support your business. As a Marketing Consultant, you will work to create advertising campaigns through all types of media and develop a marketing strategy with your clients to consistently build brand awareness, overall sales, and website and in-store traffic.

Since this field reaches all types of businesses, you’ll want to develop and define your niche so that you begin to be considered an expert in your field. Spreading yourself too thin across all the different brands and businesses can get you overwhelmed and spiral.

4. Financial advisors

Are you great with numbers, love spreadsheets and all things money? Then, it might be an excellent fit for you. A financial consultant is someone hired by a company to help them make better decisions with their money and keep track of financial records. Financial counselors can also help people who need to get their finances back on track, eliminate debt, or prepare for major purchases like a home or higher education.

A good financial advisor should have a basic understanding of business and/or personal finance. They should have some knowledge of accounting, insurance and investment. Although a license is not required to become a financial advisor, obtaining a license such as CFP (Certified Financial Planner) can add a level of professionalism and credibility.

5. Career Counselor

Many out there are looking for guidance and clarity on their career path, which highlights the need for a career counselor. In this position, you work with individuals to see what their strengths, weaknesses, interests, and personality traits are and what careers will best suit them in the long run.

You can also help people who are in the field plan where they want to see themselves 5 or 10 years from now. It is also important to research what training or courses they need to take to achieve these future goals.

6. Public relations consultant

PR (public relations) is another key element in running a successful business. You can do great things in your store and in your business, but it doesn’t do your brand any good if the public doesn’t know about them.

Hiring someone who knows how to shape your public image and continually improve it over time is a great investment! You need to know what’s happening in your business community and how to get their name out there positively. You can also be in charge of organizing and setting up events and having materials ready for people when they arrive

7. Branding Consultants

Building a successful brand in a saturated market can be very difficult, so finding a great branding consultant who understands how the process works is essential. They can take information from current sales and products that are working and create ideas using what is not.

Branding consultants can also see how you are performing against your competitors and define what your brand is and how to enhance your reputation in a positive way.

8. Sales Funnel Consultant

Sales funnels are one of the most important components of running a business. Even though owners have a basic understanding of how sales funnels work, many rely on sales funnel consultants to take what they’ve started and make it bigger. As the business grows, sometimes such tasks are better delegated to an expert in that area.

As a consultant, you have more time to take in all the data and see what steps need to be taken to help the business really maximize its sales funnel and reach goals beyond where they are now.

9. Tax Consultants

If you have a background in tax preparation or accounting, you may be able to advise clients on their tax matters. Often, small business owners, individuals and families have tax questions. Some of these questions and concerns can be answered in a few simple meetings.

As a tax consultant, you may be able to capture clients who need tax help but don’t need to see a Certified Public Accountant (CPA). Because you will consult and work directly with your client’s taxes, you may be able to charge less than a CPA. This cost savings can be attractive to the client and will enable you to acquire more clients.

10. HR Consultant

Many small businesses hire human resources consultants on a case-by-case basis. This is because some small businesses do not need a full time HR director or manager. Instead, they need someone to handle HR needs for a short period of time.

An HR consultant can help with recruitment, training, pay and orientation. HR consultants can also help business owners manage behavioral concerns involving employees. While an HR consultant can only work online, many operate hybrid businesses that involve in-person meetings.


The consulting industry is one $250 billion a year segment Skilled consultants who can deliver results for their clients are in demand. Whether you currently work from home or have just thrown around the idea, and have skills or expertise in any of the above, there are many options for you when it comes to running an online consulting business.

The fun part of business and the different elements that make it work is that they are constantly changing and evolving. So people always look for experts in their niche to help them be more successful in business and in all aspects of life.

We hope you found this article helpful and look forward to hearing more from you soon!

Katie Budd on Instagram
Katie Budd

Team Writer: Katie Budd is a full-time 8-5er in the commercial insurance industry and works to build her freelance writing business. He enjoys creating engaging content for people to read. She enjoys working at home programming Street Parking, encouraging her children to pursue what they are interested in, and spending time on the farm with her extended family as much as possible. Follow along with her on her blog and Instagram as she continues to put thoughts into words

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