11 Ways to Grow Your Small Business Through Video Marketing
Did you know that video marketing is a very effective way to grow your small business? According to a study by Wyzowl, 81% Marketer Say video has directly helped them increase sales, and 87% say video marketing has helped increase their traffic. Another study by Animoto found that video marketing can help you achieve a better return on investment (ROI) than any other type of content. In this article, we will discuss various ways that you can use video marketing to grow your small business!
Optimize for SEO
Like any other type of content, it is important for SEO to optimize your video. This means including relevant keywords in your titles and descriptions, as well as tagging your videos with appropriate keywords. This will help potential customers find your videos more easily when searching for information related to your business The more you rank in search engines, the more people will find and watch your videos!
How to make videos
One of the great ways to use video marketing to grow your small business is to create videos. These types of videos are very popular on sites like YouTube, and they can help you attract new viewers to your channel. Also, how-to videos are a great way to showcase your skills and build trust with potential customers.
Share customer testimonials
Another great way to use video marketing to grow your small business is to share customer testimonials. Videos like these can help you build trust with potential customers and show them that other people have a positive experience with your business. If you don’t have a customer testimonial, you can create a video case study featuring one of your best customers.
Create product videos
If you sell products, creating product videos is a great way to use video marketing to grow your small business. Videos like these can help potential customers learn more about your product and see how effective it is. In addition, product videos are a great way to showcase your brand and build trust with potential customers.
Use closed captions
According to the American Press Institute, 85% of Facebook videos are viewed without sound. This means that it is important to use closed captions in your videos so that potential customers can understand them even after watching them without sound. Closed captions make your videos more accessible to a wider audience
Offer discounts and coupons
Another great way to use video marketing to grow your small business is to offer discounts and coupons. These types of videos can help you attract new customers and encourage them to buy your products or services. In addition, discounts and coupon offers can help you build loyalty with your existing customers.
Make educational videos
If you want to attract new audiences to your small business, creating educational videos is a great way to do it. This type of video can help potential customers learn more about your industry and the products or services you offer. Also, educational videos are a great way to build trust with potential customers.
Make sure your videos are entertaining!
While all of the videos we’ve discussed so far have worked, making an entertaining video is essential. Needless to say, videos like these can help you attract new viewers to your channel and engage them with your content. Also, entertaining videos are a great way to create brand awareness and show potential customers that your business is fun and exciting.
Promote your videos on social media
This part is vital. Once you’ve created your videos, it’s important to promote them on social media This will help you reach a wider audience and increase the chances of potential customers watching your videos. Also, promoting your videos on social media is a great way to build relationships with potential customers and build a community around your small business. At the very least, you’ll want to use Facebook, Instagram, YouTube, and TikTok. Don’t forget that YouTube is technically the 2nd most popular search engine on the planet! Don’t leave this one out! It’s also a great place to respond to customer comments. It gives them a personal touch and shows them that you really care.
Use royalty-free music in your videos.
Adding music and sound effects to your videos can help them stand out from the crowd. However, it is important to make sure that you are using royalty-free music and SFX so that you do not get into any legal trouble. There are many great sites that offer royalty-free music licenses and SFX, so be sure to do your research. We’ve seen that royalty-free music sites like Soundstripe, Epidemic Sound and Premium Beat are excellent resources. Such legitimate, well-known stock music sites offer thousands of music tracks that can help take the quality of your video production to a notch without breaking the bank. Trust us; Before using any of their amazing music tracks in your videos, it’s worth researching what kind of licenses they offer and familiarizing yourself with their terms! The The best royalty-free music The site is one that allows you to download unlimited music without having to worry about copyright infringement.
Don’t forget SFX (sound effects).
SFX can help make your videos sound more polished and professional Also, SFX can help you attract new viewers and engage them with your content. Like music, it’s important to make sure you’re using royalty-free SFX So that you do not get into any legal trouble. The best way to use SFX is to add them in small amounts and only when they enhance the video. Using extra SFX can make your videos cheesy and amateur
There’s a lot to digest here, but the important thing to remember is that there’s no way you can deal with social media video marketing. There needs to be a strategy, but the best way to figure out which one works best for you is to test and see what works best. You will probably need to combine the efforts of different strategies to see which system works for you. Also, don’t forget that social media should be fun! If you don’t make fun of it, your audience won’t either. And remember, you are selling yourself along with your product or service.
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