Month: June 2022

Compound destiny | Seth’s blog

Compound destiny | Seth’s blog

If you and I play cards, the winner will be determined by fate. Get good cards and you come forward.

If you and I play 100 games of backgammon, the better players will win, because the luck of the dice becomes average, comes out in the evening over time, leaving skill as the dominant factor.

Good game design involves creating situations where early luck does not destroy the rest of the game. A good roll or a good first hand opportunity should not be left out to other players. This is why monopoly is a more accurate social commentary than a good game.

When people talk about life and say, “there is no such thing as fate,” they may refer to the fact that in the long run, those who are prepared, unwavering, and skeptical often take advantage. But what they are missing is that life (and our culture) was not created as a game that does not reward early destiny.

Early fate has a far-reaching effect. Where you were born, caste society puts you, whether you were properly ahead in the various primary ranking systems – all this becomes complicated. Malcolm Gladwell writes that there is an important factor in who can play in the NHL at birth – because that’s where a Canadian kid plays hockey when he turns six.

[If you’re a sports fan, that means we could create a second NHL, with just as many star players, simply by creating a different farm system for kids born six months later].

Organizing early fortunes is usually good for those who have early fortunes. What a surprise. But it’s unfair and it’s a talent-using problem that hurts everyone. When we fail to create the conditions for people to be resilient with resilience until fate comes, we all lose.

Institutions have long-term investment opportunities. They can take profits from early fortunes and apply them to areas where the end will emerge. This is the secret of successful VCs like Brad Feld and Fred Wilson. A portfolio is an easy way to minimize the effects of luck (good or bad) over time.

But we are all in the organization. We have the opportunity to take steps not to confuse the initial fate with skill and to create enough resilience in our journey so that we are more likely to reach where we are going.

5 Tips for Starting a Business as a Couple

5 Tips for Starting a Business as a Couple

Perhaps you are considering starting a business with your partner and you do not know where to start. There are many reasons to own and operate a business and so it is important that both you and your partner understand all the requirements involved in starting a business before you dive. This article will explore the first steps that you and your partner need to take to successfully start a business as a couple.

1. Decide what kind of business you will start

If you want to start a successful business as a couple, it is very important to choose the right kind of business. First, consider your skills and experience. It’s also important to consider how you complement each other in a work relationship, which may ultimately differ from how you communicate in your relationship as a couple.

In addition to considering skills and experience, you and your partner should also think about what you are both passionate about. Your business is more likely to succeed when you are both passionate about what you are doing. For example, if you are very passionate about your business and not your partner, you will probably carry most of the weight in increasing and maintaining your business success. As such, combining the emotions and interests of you and your partner are other important factors that you should consider when trying to pick the right business.

Finally, consider what you and your partner are capable of and willing to sacrifice for the business সম্পর্কিত whether it relates to the physical needs of the business or the commitment of the time. While some businesses are more hands-on and require you to be physically present, some businesses offer more flexibility in terms of when and where you can work. Thus, physical needs and time commitment need to be considered when choosing a business.

2. Determine the roles and responsibilities you will share

You and your partner should also discuss how to share the roles and responsibilities involved in owning and managing a business. The best way to start this process is to make a simple list of all the requirements for running a business that you have predicted that your business will have. The most common management requirements for any business usually include:

  • General management
  • Delivery
  • Marketing
  • Sale
  • Production
  • Financing
  • Legal complaint

This list of management needs may look a bit different depending on the industry you decide to pursue. Nonetheless, these common needs serve as a good starting point to help you and your partner address any roles and responsibilities you need to make your business successful.

Once you’ve identified the key roles needed for your particular business, it’s a good idea to discuss what those roles will include and what your expectations are for those roles. It is also common practice to make written descriptions of each role and responsibilities. This will help ensure that both you and your partner are responsible for the roles and responsibilities you are committed to.

After you and your partner finalize each role and responsibility, you can discuss who will do what. Consider personality traits, experience, skills, and preferences when assigning tasks. By doing this, you and your partner will ensure that roles and responsibilities are properly divided. This will help you both feel more confident in the task you have been assigned to complete.

3. Make the business legal

Before you can officially start running your business, you need to make sure you are legally licensed to run your business. Depending on what you and your partner decide is best for your business, you need to decide Types of business ownership (Such as a limited liability company (LLC), S Corporation (S-Corp), or a C Corporation (C-Corp). Once this is done, the next step is to register your business name at the state and federal level.

It may also involve registering your business web address. Next, you need to apply for a federal tax ID number and meet other required tax-related business requirements. Finally, you need to obtain the relevant business permit, license and insurance.

4. Decide how you are going to finance the business

When deciding how you and your partner are going to finance your business, it is important to consider how much you are willing to self-fund, rely on investors, and rely on debt. Although businesses are usually financed through some combination of the sources mentioned above, how the funds are raised ultimately depends on the consideration of you and your partner. Whether you decide to self-fund your business as much as possible or you want to rely on investors and loans, it is important that you and your partner have a mutual agreement on how you will finance the business.

5. Start marketing

One of the best ways to start marketing, especially for a new business, is to harness the power of the Internet. Creating a website is a popular strategy that all businesses use to market their products and services. Also, creating social media accounts across different platforms is another great way to expand your reach and promote your new business.

If you also include traditional marketing strategies, such as passing business cards and flyers, you can include coupons or incentives to increase the chances of attracting new customers to your business. Fortunately, there are various popular and effective strategies for marketing your business. Unless you and your partner have a clear vision for marketing and a clear plan of action, your business is sure to get started.


When starting a business as a couple, all you can do to ensure the success of your business is to get in touch. Regardless of what type of business you run, the roles and responsibilities involved, or how you decide to finance your business, every decision should be mutually agreed upon by you and your partner. In addition to ensuring that you and your partner have a shared vision and common goals, it is important to follow the legal requirements and marketing strategies needed to legitimize your business and allow it to grow.

Melissa Leiba is on LinkedIn
Melissa Leiba

Melissa Leba is an educator and freelance content writer based in Los Angeles, California. She has a passion for learning and sharing her knowledge on a variety of topics, including business, education and international relations. In his spare time, he makes songs and enjoys traveling.

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6 Advantages and Disadvantages of an Airbnb Business

6 Advantages and Disadvantages of an Airbnb Business

It’s no secret that ownership and management of the Airbnb business has become increasingly popular over the past few years. Airbnb currently has almost Airbnb 12.7 million lists available. Owning a business like Airbnb is attractive to many because Airbnb operates under one Peer-to-peer business model, Meaning there are no third party stakeholders to organize the interaction between buyers and sellers. Peer-to-peer models, in general, have gained traction in the business world in recent years মনে think of Uber, Lift, and eBay, for example.

To learn more about how this business model works, check out this article. “What is a peer-to-peer business model and does it work?But like any business, owning and running a peer-to-peer model business like Airbnb comes with its own advantages and disadvantages. Read on to learn more about the three advantages and three disadvantages of an Airbnb business.

Advantages of running Airbnb business


One of the most interesting aspects of owning and managing an Airbnb business is the ability to directly influence how much the business earns. As an Airbnb owner, you have the autonomy to determine how much you want to charge and how often you want to rent your space. Depending on the size, quality, decoration and location of the rental, an Airbnb owner has the potential to create a healthy, consistent flow of income from their Airbnb rental.

In addition, Airbnb allows owners to make payments whenever and wherever they please. Although there are situations where an owner has to be physically present on their Airbnb property, most of the income of Airbnb business owners is coming in passively. Once an Airbnb is posted online, owners have the luxury of approving and checking their tenants remotely. Except in special circumstances, Airbnb owns the business and Manage their business from virtually anywhere.


Another interesting feature of running an Airbnb business is that owners are able to carefully screen all their tenants before approval. Depending on the qualifications and expectations listed for a particular Airbnb, the owner in charge has full control over approving or denying the tenant. And unlike the more traditional rental model, Airbnb business owners don’t have to keep all their confidence as one, long-term tenant.

Instead, Airbnb owners receive income from different tenants, which means each individual tenant pays a smaller percentage of the total income. The fact that someone cancels at the last minute, for example, an Airbnb owner is less sensitive to such uncertainties financially than a traditional landlord.

Property maintenance

Another unique advantage of running an Airbnb business is that it allows business owners to consistently maintain the overall quality of their assets. With traditional rentals, property maintenance can be challenging. This is especially true where landlords have long-term tenants.

Since Airbnb owners do not usually host long-term tenants, they usually have more access to their property and are even held to the expectation that they will have to maintain the quality of their property. If a property is not cleaned and maintained over time, the property will lose the interest of potential tenants. So, Airbnb owners not only have more access to maintain their property but they are also encouraged to do so because it will attract more tenants over time.

Difficulty running Airbnb

Property damage

One advantage of owning and operating an Airbnb business is that business owners have to deal with the loss of their own property. Although Airbnb provides nearly মিল 1 million in assistance to property owners in the event of property damage, there is no guarantee for all of the money that has been lost, stolen or damaged. Items such as cash, art and jewelry are some of these items that are not covered by the insurance that Airbnb provides.


While positive reviews can work wonders to facilitate the success of an Airbnb business, negative reviews have the potential to shut down an Airbnb business completely if handled poorly. Given that the review section is one of the most frequently visited places by potential tenants, reviews must be taken very seriously by Airbnb owners.

If there are a lot of customer complaints about a particular Airbnb property, the owner has no choice but to respond to those complaints and mitigate them. If they fail to do so, their entire Airbnb business will be at risk.

Lack of predictability

Another potential problem that an Airbnb owner may face is the lack of forecasting. The success of an Airbnb business depends entirely on whether the tenants there are consistently renting out the property.

For example, if your Airbnb does not charge any interest for a fixed period of time, you will naturally have a financial downturn and potentially even bear the financial burden of covering your expenses independently for the time being. Airbnb owners must always be prepared for the unpredictable nature of owning and operating an Airbnb business.


For anyone interested in owning and managing an Airbnb business, it is important to consider all the advantages and disadvantages that come with doing it before making any big decisions. Given that Airbnb operates under a peer-to-peer business model, Airbnb owners are given a lot of flexibility and independence. However, the peer-to-peer business model is not for everyone and there are a variety of cons, such as the lack of predictions, which can make it difficult to own an Airbnb business.

As an aspiring business owner, one of the best things you can do is learn about all the options out there and make a well-known decision accordingly. If you are interested in learning more, check out this article Different types of business models There are, including peer-to-peer models.

Melissa Leiba is on LinkedIn
Melissa Leiba

Melissa Leba is an educator and freelance content writer based in Los Angeles, California. She has a passion for learning and sharing her knowledge on a variety of topics, including business, education and international relations. In his spare time, he makes songs and enjoys traveling.

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3 reasons why the freemium model works

3 reasons why the freemium model works

There Many types of business models Choose from the time of starting and running the business. However, the freemium business model continues to be a popular option for many startups and established companies. While this business model may not be right for every company or project, it has proven to be an effective alternative for many organizations. There are five reasons why a freemium business model works well:

  1. This is a strategy that reduces friction by allowing users to get started quickly and easily
  2. Freemium products can increase conversion rates compared to traditional price models
  3. Freemium products can make it easier for users to share with others, encouraging referral traffic and user acquisitions.
  4. Freemium products allow you to collect key customer data to better understand the value of your product.
  5. This is less risk for the user.

Since the freemium model gives users the opportunity to try out your product for free, its quality is easy to evaluate. There is a barrier to accessing a paid model that is not present in a free version For example, suppose you have never used the product before and want to try it out of curiosity or interest. In that case, you may be more likely to test a free app that costs money in advance (especially if other options are available).

This means that it is easy for users interested in your software as a service (SaaS) product Determine if they like what they see to pay for additional features below the line. This can increase direct conversion to higher price points when they are confident in your original offer! Although there is Advantages and disadvantages of freemium business modelThis technique has been shown to be very effective and profitable if done correctly.

1. Attract sales of free products and services

A free version of a product is a great way for people to try your product and then upgrade to a paid version.

For example, if you sell pens, you can offer a free pen with every purchase of three or more. This is an effective way to get them to buy more pens in your store and become loyal customers.

Also, let’s say there’s an app that lets users send messages to each other via their phones. Your app is available for free, but users will need to pay to upgrade if they want to send audio or video messages. In this case, your free product attracts customers who may not have been interested in buying something. The more they use the app, the more they become accustomed to using it and finally decide that they want to expand some of its features and buy an upgrade.

2. Reach more customers and users

When you offer something for free but charge for more advanced features, it is understood that your product will be more attractive to people who need those advanced features.

Dropbox, for example, started with a similar business model: the basic version was free, and the premium version cost 99 per year. They found that many of their customers were small businesses and startups that didn’t have $ 99 per year but needed more storage space than the free plan offers. So, they decided to introduce an extra layer between their two options. Now, they offer 2,000 GB of storage for 9.99 / month. This new option provides customers with exactly what they’re looking for — which means less things are preventing them from signing up!

The downside is that not all freemium businesses are successful, but there are some similarities between those who do.

First, they need to provide values ​​that are not found anywhere else. If you offer a free service or product while competing options offer more features, you will have trouble attracting new customers.

Second, they need to make sure that they are somehow making money from their free users — that is, your website may need advertising or other revenue-generating strategies.

3. Build brand loyalty

The freemium business model works well because it allows companies to build a brand loyalty by offering a free product and then launching a paid product. If customers are satisfied with your product and you pay the price, they will probably recommend it to others. This strategy has been shown to increase retention rates.

Also, freemium models help companies focus on creating a better experience and service for their customers because they aren’t worried about creating sales right now. This can increase brand loyalty in the long run.


People want to try before they buy, even if it means buying a premium version of your product. A freemium business model is an interesting option for many companies because it gives consumers a way to know what they are getting and upgrade from free options when they see how valuable it is. If you are looking for a strategy to increase sales, consider offering a free membership level as part of your marketing plan.

Check out 7 examples of freemium business models are working extremely well For more information on the effectiveness of this business model.

Jazmin Merriman on Twitter
Jazmin Merriman

Group Writer: Jasmine Merriman is studying to become a writer, family and marriage therapist. She loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live more intentionally by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

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11 Ways to Grow Your Small Business Through Video Marketing

11 Ways to Grow Your Small Business Through Video Marketing

Did you know that video marketing is a very effective way to grow your small business? According to a study by Wyzowl, 81% Marketer Say video has directly helped them increase sales, and 87% say video marketing has helped increase their traffic. Another study by Animoto found that video marketing can help you achieve a better return on investment (ROI) than any other type of content. In this article, we will discuss various ways that you can use video marketing to grow your small business!

Optimize for SEO

Like any other type of content, it is important for SEO to optimize your video. This means including relevant keywords in your titles and descriptions, as well as tagging your videos with appropriate keywords. This will help potential customers find your videos more easily when searching for information related to your business The more you rank in search engines, the more people will find and watch your videos!

How to make videos

One of the great ways to use video marketing to grow your small business is to create videos. These types of videos are very popular on sites like YouTube, and they can help you attract new viewers to your channel. Also, how-to videos are a great way to showcase your skills and build trust with potential customers.

Share customer testimonials

Another great way to use video marketing to grow your small business is to share customer testimonials. Videos like these can help you build trust with potential customers and show them that other people have a positive experience with your business. If you don’t have a customer testimonial, you can create a video case study featuring one of your best customers.

Create product videos

If you sell products, creating product videos is a great way to use video marketing to grow your small business. Videos like these can help potential customers learn more about your product and see how effective it is. In addition, product videos are a great way to showcase your brand and build trust with potential customers.

Use closed captions

According to the American Press Institute, 85% of Facebook videos are viewed without sound. This means that it is important to use closed captions in your videos so that potential customers can understand them even after watching them without sound. Closed captions make your videos more accessible to a wider audience

Offer discounts and coupons

Another great way to use video marketing to grow your small business is to offer discounts and coupons. These types of videos can help you attract new customers and encourage them to buy your products or services. In addition, discounts and coupon offers can help you build loyalty with your existing customers.

Make educational videos

If you want to attract new audiences to your small business, creating educational videos is a great way to do it. This type of video can help potential customers learn more about your industry and the products or services you offer. Also, educational videos are a great way to build trust with potential customers.

Make sure your videos are entertaining!

While all of the videos we’ve discussed so far have worked, making an entertaining video is essential. Needless to say, videos like these can help you attract new viewers to your channel and engage them with your content. Also, entertaining videos are a great way to create brand awareness and show potential customers that your business is fun and exciting.

Promote your videos on social media

This part is vital. Once you’ve created your videos, it’s important to promote them on social media This will help you reach a wider audience and increase the chances of potential customers watching your videos. Also, promoting your videos on social media is a great way to build relationships with potential customers and build a community around your small business. At the very least, you’ll want to use Facebook, Instagram, YouTube, and TikTok. Don’t forget that YouTube is technically the 2nd most popular search engine on the planet! Don’t leave this one out! It’s also a great place to respond to customer comments. It gives them a personal touch and shows them that you really care.

Use royalty-free music in your videos.

Adding music and sound effects to your videos can help them stand out from the crowd. However, it is important to make sure that you are using royalty-free music and SFX so that you do not get into any legal trouble. There are many great sites that offer royalty-free music licenses and SFX, so be sure to do your research. We’ve seen that royalty-free music sites like Soundstripe, Epidemic Sound and Premium Beat are excellent resources. Such legitimate, well-known stock music sites offer thousands of music tracks that can help take the quality of your video production to a notch without breaking the bank. Trust us; Before using any of their amazing music tracks in your videos, it’s worth researching what kind of licenses they offer and familiarizing yourself with their terms! The The best royalty-free music The site is one that allows you to download unlimited music without having to worry about copyright infringement.

Don’t forget SFX (sound effects).

SFX can help make your videos sound more polished and professional Also, SFX can help you attract new viewers and engage them with your content. Like music, it’s important to make sure you’re using royalty-free SFX So that you do not get into any legal trouble. The best way to use SFX is to add them in small amounts and only when they enhance the video. Using extra SFX can make your videos cheesy and amateur

Bottom line

There’s a lot to digest here, but the important thing to remember is that there’s no way you can deal with social media video marketing. There needs to be a strategy, but the best way to figure out which one works best for you is to test and see what works best. You will probably need to combine the efforts of different strategies to see which system works for you. Also, don’t forget that social media should be fun! If you don’t make fun of it, your audience won’t either. And remember, you are selling yourself along with your product or service.

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Here are all the shark tank deals from Barbara Corcoran and how well they are doing

Here are all the shark tank deals from Barbara Corcoran and how well they are doing

Labeled a “dumb kid” as a child by her teachers, Barbara Corcoran has made a name for herself as a real estate mogul, writer, entrepreneur, investor and TV personality. With the net Worth more than $ 100 million, Corcoran He is best known as one of the key investors in ABC’s Shark Tank.

Born in Edgewater, Corcoran, New Jersey was the second eldest child in 10 years. Throughout grade school and college, he struggled with dyslexia. Because of his learning ability, he has just graduated from high school with a D average. After graduating with a degree in education from college, Corcoran spent a year teaching, realizing that the profession was not right for him.

However, she finds her niche when her then-boyfriend persuades her to quit her waitress job and, instead, work in a real estate agency. Shortly afterwards, he started a real estate firm in Corcoran-Simone. Later, he founded his firm called The Corcoran Group.

He later sold his company in 2001 for 66 million.

As a shark, Corcoran brings a lot of information, experience and of course money to the panel. The ability to find a winning investment has helped him get several lucrative opportunities in the shark tank.

In this article, we’ll look at all of Barbara Corcoran’s current shark tank deals and how well they’re doing.

Agreement:% 55K for 15% equity

Cousin Main Lobster Hall is the best investment Corcoran has ever made in a shark tank. Cousin Maine Lobster is an international food franchise that brings the experience of Maine Lobster Shack to a unique neighborhood through their food trucks and brick and mortar restaurants.

Cousins ​​Sabin Lomack and Jim Selikis started Cousin Main Lobster Food Truck in 2012. The experience of the Maine Lobster is something that was missing in California. After losing interest in four sharks while in the tank, the pair were able to strike a deal with Corcoran, offering 15% of the company for $ 55,000.

Other sharks missed a gold mine. Corcoran’s cousin has gone to work to make the main lobster. He helped increase the number of their trucks, expand to other cities, and appeared on QVC as well as on national television shows such as “Good Morning America,” “The Today Show,” “Master Chef,” “The Chew,” and The. Food network.

The company now earns about $ 30 million in annual sales.

Agreement:% 50,000 for 50% equity

Pork Barrel BBQ produces small-batch, craft BBQ spice seasoning, rabbis, barbecue sauce, bacon jerky and keto pork crumbs. Before starting the company, Brett Thompson was a professional lobbyist and his co-founder Heath Hall was an employee of the Capitol Hill think tank.

They were able to make a deal with Barbara for 50,000 but had to give up 50% of their company. It was valuable because Pork Barrel BBQ is still in business and enjoys আয় 4 million in annual revenue.

Deal: $ 200,000 until% 200,000 is paid for 50%, then 10% equity

Hire Santa is a service that gives people, malls, corporations or anyone else the ability to search and rent a Santa Claus for any event or activity. The company allows a client to rent an authentic Santa, receive a letter from Santa or even receive a video message.

Entrepreneur Mitch Allen came up with the idea for the business after appearing as Santa Claus during a Christmas party for a company he founded. During his pitch, Allen tells Shark that he will earn $ 550,000 from sales of $ 1.2 million a year. He expressed interest in some sharks but made a সাথে 200,000 deal with Barbara Corcoran for 50% until he finally paid $ 200,000.

Soon, the company reported sales of $ 1.4 million, as well as a partnership deal with Bloomingdale in New York City.

Agreement:% 300,000 for 20% equity

Duffbar is a donut-flavored protein bar that allows you to enjoy the taste of donuts without all the unhealthy side effects. Marquez and Ondria Fernandez started the company because they wanted to create a protein bar that also tastes great.

The company now generates around $ 2 million in annual retail sales between its retail location and online.

Agreement:% 50,000 for 20% equity

Hollywood producer Jason Burns went to Shark Tank to pay $ 50,000 for an investment of 10% of his company Fizetland. Fitgetland sells fidgeting toys designed to help people with ADHD, anxiety, autism, learning disabilities, nail biting and other ailments.

Barbara offered Burns $ 50,000 for 20%, which is 5% more than Robert Herzavek’s offer. However, Barbara tells Burns that she and her son are battling dyslexia. She says this is why she would be the ideal partner because she understands what it feels like to live with a learning disability. Burns, who has ADHD, has accepted his offer.

Fijetland now earns about $ 1 million in annual sales.

Agreement:% 300,000 for 15% equity

Founded as a food truck in 2016, Brothers Brian and Caleb Lewis brought their business press Waffle Co. into the shark tank to demand $ 200,000 for 8% equity. Press Waffle Co. Expert in fully customizable Belgian waffles They agreed to a% 300,000 deal with Barbara for 15%. The company now has locations in several locations in Oklahoma, Colorado, Arkansas and Texas.

Contract:% 175,000 for 10% shares – half goes to the credit line

Melissa and Rick Hinant handed their company Grace and Les to Shark, who wanted $ 175,000 for 10% equity. Melissa made the product after resting in bed after a premature birth. He started selling his products in the East selling about 50,000 pairs of products in just 2 years.

The sharks were really impressed by the number of couples. They started the company with 800 and were able to earn $ 1.2 million in sales the previous year. All this when there is no debt. Robert Herzavek offered 175,000 for their 10% equity. But the couple decided to go with Barbara who offered half of the 5 175,000 as a line of credit.

Within 5 days of appearing on the show, Grace & Lace earned $ 1 million in sales. The company now earns about $ 5 million in annual sales. A portion of each sale goes towards the construction of orphanages in India.

Agreement:% 75,000 for 50% equity

Nardo’s Natural Botanically-Based Skincare product was created by four brothers. The products are cruelty-free, color-free, paraben-free and vegetarian.

The pitch has seen all the sharks go out except Barbara. They agreed to take 75,000 for 50% equity. Since appearing on the tank, Nardo’s Naturals has enjoyed an annual income of $ 5 million.

Agreement:% 50,000 for 15% equity

Ski-Z is a “ski caddy” made with a single wheel. It attaches to the front of your skis and can push, pull and turn a dime. Kyle Allen, the inventor of ski-jade, came up with the idea after his daughter’s skis hit the slope.

Kyle and his partner Nick Palmero were looking for $ 50,000 for 15% equity and Barbara agreed to that deal. The two men mentioned that they may need an additional $ 50,000 in their line of credit. Barbara tells them that getting extra cash will not be a problem. Ski-Z earns about $ 200,000 annually.

Contract:% 50,000 for 25% and $ 1 royalty per cake until 50,000 is paid

Kim Nelson was looking for $ 50,000 for 25% equity in her dessert made from a recipe given to her by her grandmother. While pitching her cake, Kim loses interest in all the sharks except Barbara. Other sharks think it takes a lot of hard work to grow a business.

Corcoran noticed that although they didn’t want to invest in any other shark company, they ate all of Nelson’s cake samples. Barbara offers Nelson $ 50,000 in royalties and $ 1 until $ 50,000 is paid. Kim agrees and their partnership begins.

Daisy Cake makes an annual income of more than $ 4 million.

Deal:% 200,000 for 10% + equal draw

Pipcorn is a non-GMO popcorn snack. Siblings Jeff and Jennifer Martin created the snack and were able to sell $ 200,000 units before appearing on the show. They felt they had a winning product but needed help reducing margins. Robert Herzavek and Corcoran were both interested in the company but Corcoran was able to win the deal. Presumably, it was his winning track record with food companies that impressed the two entrepreneurs.

The company has stores in all Whole Foods stores and has even made a list of “Oprah’s favorite things”. Pipcorn now earns more than 5 million in annual sales.

Agreement:% 100,000 for 18% equity

Matt Bliss’s grandfather, Lawrence “Bad” Stoker, created a unique Christmas tree that reflected modern trends. Bliss has decided to honor his grandfather by taking his creation to market

Modern Christmas has acrylic rings with glass balls and chandelier crystals, illuminated by an LED light that reflects a rolling mirror ball. In addition to its attractive modern design, the trees break flat for easy storage.

Bliss sharks begin to lose interest due to scaling, product pricing and concerns about a seasonal purchase. Corcoran was the final shark left and offered Bliss 25 100,000 for 25% and গাছ 5 per tree royalty until he got his money back. Kevin O’Leary re-enters the negotiations and tries to steal the deal from Barbara.

Bliss eventually agreed to 18% equity. The modern Christmas tree now generates $ 500,000 in annual sales.

Agreement:% 25,000 for 25% equity (Mark Cuban and Barbara Corcoran)

At just 13 years old, Andrea Cao Q-Flex. The Q-Flex is a personal acupressure system and a self-massage device that enables the user to massage hard-to-reach areas of the body. Andrea made the product when she witnessed her mother, Hong Kao, return home from work with back pain.

The mother and daughter team were able to land two sharks in a deal with Barbara to split the investment with Mark Cuban for 25% equity. While Andrea is now in college, Q-Flex has seen a lot of success throughout the year and has earned $ 3.5 million in annual sales.

Deal:% 100,000 for 50%

Shelly Hyde & Kara Haught has launched their own line of swimwear in response to their ongoing struggle to find fashionable suits for active women. Women have designed their swimsuits to be fashionable and flattering so that women can feel comfortable and confident on the beach or in the pool.

Barbara and the women agreed to a এর 100,000 deal for 50% equity. The company has made more than $ 25 million in lifetime sales since appearing on the show.

Agreement:% 75,000 for 40% equity and $ 100,000 credit line for purchase orders (Laurie Greiner and Barbara Corcoran)

Jenny Greer and Erin Bickley created Hold Your Hanches after realizing their dissatisfaction with body-shaper clothing. Hold Your Hunches is a line of luxurious fashion pants with a layer of high-grade compression shapewear that helps create a stylish and smooth silhouette.

Two women, Laurie Greiner and Barbara, were able to strike a deal for 40% equity. Since appearing on the show, Hold Your Haunches has managed to earn বিক 1 million in annual sales.

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Ralph Paul

Ralph is the managing editor of Startup Mindset. The Startup Mindset team is made up of dedicated individuals and is designed to help new, experienced and aspiring entrepreneurs succeed.

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Is peptide ready to revolutionize the medical industry?

Is peptide ready to revolutionize the medical industry?


A fast-growing field of anti-aging medicine, peptide therapy promises incredible healing and therapeutic effects in body chemistry, from Alzheimer’s to erectile dysfunction and weight loss. Buy Peptide online If you are a researcher.

Peptides, what exactly are they?

The body contains more than 70,000 different peptides, each serving a very special purpose. A peptide is a small protein composed of a small chain of amino acids. They attach to the cell surface and direct other cells and chemicals in certain directions. In addition to insulin, there are different forms of peptides.

Patients with different conditions now benefit from the wide spectrum of peptide drugs on the market. Pre-clinical trials of hundreds of peptides are now being conducted in clinical trials. Five fancy peptides were approved by the FDA for clinical use in 2017 to treat illnesses such as diabetes and GI and thyroid problems.

Peptide therapy is very promising.

It is difficult to overestimate the importance of peptides. Human lifespan can be extended, but it also opens the door to a new way to improve our quality of life. Peptides have the potential to completely change the way drugs are administered.

These occur naturally, are incredibly focused and can restore the body’s balance through biochemistry without the side effects or dangers of common medications. The body recycles peptides without accumulating or damaging effects after they have finished their work.

Handling peptides

A wide range of peptide doses and forms is available. Until recently, the only way to get peptides was through a syringe, but scientific discoveries have made it possible to get them through tablets, lotions and sprays.

Positive effects of a peptide

Stop aging on its tracks.

Hair, skin and nails all contain collagen. As the name implies, collagen peptides are a form of hydrolyzed collagen that is more easily absorbed by the body. Taking oral collagen peptide or collagen supplement can improve skin health and slow down the aging process. Melanin, an essential skin pigment, is known to be protected by peptides from increasing melanin synthesis.

Bone loss due to aging can be prevented.

According to research, collagen peptides have been shown to increase abundance in animals. It was suggested that collagen peptides may be beneficial in fighting bone loss that comes with early years. Despite this, no human research has yet been done.

Accelerate wound healing

Collagen peptide, an essential ingredient for good skin, can help heal wounds. On the other hand, bioactive peptides reduce inflammation and act as essential antioxidants, which are thought to improve the ability to recover.

Antimicrobial peptides, which have the potential to improve wound healing, are still being studied by scientists. Skin conditions such as eczema, rosacea and psoriasis can get worse or worse depending on the concentration of specific antimicrobial peptides.

Muscle strengthening

According to research, collagen peptide supplements can increase muscle growth and strength in older subjects. Adults in the trial took peptides and were engaged in prevention exercises.

It has also been shown to increase muscle growth and strength by including creatine peptide in the diet. Since these peptides are more easily digested, they have digestive problems.

Advantages and disadvantages of subscription-based business models

Advantages and disadvantages of subscription-based business models

A subscription business model can effectively transform one-time buyers into repeat customers who create steady, long-term cash flow. Subscription business models are attractive to many entrepreneurs because they offer a number of benefits, such as reducing barriers to purchases, a less risky revenue stream, and more predictable income. Netflix, Microsoft Office, Adobe Creative Cloud, and Stitch Fix are just a few examples of popular monthly subscription services. But a subscription model is not without flaws. Some of the major flaws include competition with other companies, customer service issues and disputes.

When considering whether a subscription business model is right for you, consider the pros and cons carefully. (You can learn more about what makes a subscription business model Here.) Here are a few things to consider when choosing a subscription business model.

Subscription type

1. Healing

In this model, some companies create customer items based on customer preferences. Some examples include Birkbox, a monthly delivery of dog toys, treats and well-curated items for your pet, and Birchbox, which sends curated samples from beauty brands such as Benefit and NARS each month. If you like something from your sample box, you can get discounts on full size versions of items in their store! Customers can usually take a quiz to help the company choose the best things.

2. Refill

A replenishment model is an order-based subscription for which customers have to re-order products before or after a certain period of time. This model is common for consumer goods such as toilet paper, diapers, pet food and other household items. Examples include the Dollar Shave Club, which sends new razor blades to customers; The company Blueland will send you tablets for soap or detergent. You pay a monthly fee and when they run out they automatically send you new supplies. This model is great if you want to send something regularly without thinking about it, but it can be expensive if you only need one item per shipment or don’t use what they send each month.

3. Access

The user is granted access to a product or service for an agreed period. This could be a website, app, video game or music streaming service that requires payment. Users are not charged additional fees unless they exceed the number of uses they have allocated or the bandwidth they have allocated. Examples include Netflix, which offers basic, standard and premium plans. The basic plan starts with access to a screen and increases with each subscription. And Skillshare, an online learning community for creators. It provides classes and other learning experiences in a variety of fields, including design, photography, technology and more. Members pay a monthly or annual subscription fee for access.

Subscription business models are popular in today’s market. They allow businesses to charge a recurring fee for their services, making it easier for customers to access the products or services of their choice and making them less expensive for the company.

Advantages of Subscription Business Model

1. Subscription businesses provide less barriers to purchase.

Customers are more likely to sign up for their subscription if they already use your product or service. Users can pay a monthly fee for a subscription-based business and receive products at no extra cost or an annual fee (usually with a discount). This model is budget friendly because it eliminates the need for users to make significant investments. This can be helpful for start-up business owners before they start using a given product because people may be on a tight budget or they are not sure if they will use enough to justify buying a product perfectly.

2. It provides more predictable results with less risky flow of revenue.

Subscriptions generate recurring revenue through direct billing or automatic payments, which means less risk involved. This means that the cost of marketing does not have to be that high. When a customer makes a purchase, you pay regularly without having to worry about what is being sold or promoted.

3. There is rapid business growth.

With the subscription business model, you will be able to improve your company if you sell products and / or services that people once bought, then never return. If you keep your customers satisfied with the services they receive from your company, they will continue to renew their membership year after year.

Cons of the Subscription Business Model

Subscription business models are great for certain types of companies, but they may not be right for everyone. Managing these can be risky and challenging. Here are some drawbacks to the subscription business model.

1. Subscription models often see competition from companies that offer the same product or service.

If you want customers to switch from their existing product, you need to make sure your product does something better than others. For example, suppose someone is already using another streaming service You need to let them know that your streaming service provides a better user experience than they already have — or at least a better streaming offer.

2. Customer service and product maintenance can be time consuming.

If you are not ready to deal with customer service issues or other complications, you may not be interested in getting a monthly customer. In addition, regular product attention or updates, and monthly maintenance checks, may not be possible for you.

3. You may face a greater loss of revenue.

Some products do as well as one-time purchases from subscriptions (for example, video games). If someone buys your product once, then cancels their recurring payments, resulting in loss of your company’s revenue.

On the other hand, having a subscription model can be helpful if you have a product that people use regularly (such as the example mentioned above). This ensures a constant flow of income. If you sell something at a lower cost per item, it may be worthwhile not to have a subscription model so that it doesn’t cost more than you earn.

4. Consider how much time you will lose when thinking about the right product or service.

You need to consider how much time you need to spend to determine the right product for the subscription service. It will play a big role in how much money you can make. If you’re not sure how much time it will take to create a product, you need to look at other subscription services that do the same thing and see what they have to offer.


There are many advantages and disadvantages to using a subscription business model. What is this decision to make Types of business models Fit your plan and your goal, or another model might be better. (Find out which business model is best for you This Articles.) It’s not a one-size-fits-all solution, but it can be useful for companies that want to build long-term relationships with their customers instead of selling monthly products or services like Netflix. It is important to do your homework first to determine the niche of your business and run the numbers before making any firm decisions.

Jazmin Merriman on Twitter
Jazmin Merriman

Jasmine Merriman is studying to become a writer, family and marriage therapist. She loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live more intentionally by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

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The future of TV and film production has an exciting future

The future of TV and film production has an exciting future


In a strong film industry, television and film productions will always find a way to persevere. As New technologies are invented in the film industry, Production companies will quickly accept them to stay ahead of the competition and meet the needs of the audience.

Especially after the outbreak of COVID-19, the demand for materials that can be taken from one’s home security has increased significantly. This has led to a surge in production.

Following these trends, while discussing how we can expect an evolution in the entertainment transaction law, Amazon’s head of physical manufacturing Dr. Glenn Gainer:

“Ultimately, I think we’re in a place where technology allows story empowerment, a lot of stories that wouldn’t have been told otherwise.

The future of film and television production looks bright, with new technologies opening up new possibilities for storytellers.

Some examples of significant changes we can expect to see in the future of film and TV production include:

Increased use of data analytics

In the past, the focus of TV and film production has been on content itself. However, in recent years, there has been a shift towards focusing on the viewer experience. It is driven by the rise of streaming services like Netflix and Amazon Prime, which use Data analysis to track visitor engagement.

This data is then used to make decisions about what content to create, how to market it, and even which scenes to include in a show or movie. For example, Netflix is ​​known to use data analysis to decide which shows need to be canceled and which need to be renewed.

Increased focus on the viewer experience may lead to a more useful viewing experience in the future. In addition, camera and editing software now incorporates data analytics into their features, allowing production companies to gather more information about how visitors engage with their content.

Virtual production

New technology allows new ways of telling stories and businesses have to adapt or risk becoming irrelevant. Virtual production allows filmmakers to create entire worlds using computer-generated imagery.

VP stages? Anyone can recreate the environment, be it a real place or a fiction. This allows the producers of the show to save money on construction costs and create impossible landscapes that would be too expensive or dangerous for the film in real life.

Does using virtual production enable all departments to collaborate in the film production process? And it has contributed to the success of such programs, e.g. Mandalarian and Game of Thrones, As well Avatar And Transformers Franchise

Ryan Bigan, Warner Bros. Virtual Production Vice President, CommentsVirtual production is the creation of tools for everyone to participate. Once you have created large-scale stages, it opens up many production schedules for you to use and learn from.


The future of TV and filmmaking is looking very exciting. With the development of new technologies and platforms, the industry is growing much faster than before. We can’t wait to see what new and innovative projects come up in the years to come!

How To Include Nostalgia Marketing In Your Business

How To Include Nostalgia Marketing In Your Business

Nostalgia is a powerful marketing tool. Many have been using the power of the brand Nostalgia for their marketing To evoke strong positive emotions. This strategy has been uniquely effective because the Millennium and General Z generation seem to be experiencing nostalgia much earlier than the previous generation.

If you are in your late twenties or early thirties or even close to your 40’s, you are in the millennial generation born between 1981 and 1996. Millennials may appreciate the highlights of the year, such as leg warmers and shoulder pads or bike shorts and bucket hats. You’ll be listening to Michael Jackson’s “Thriller” or Walkman or Discman on Michael Jackson’s “Thriller” or Bass’s “The Sign” and like playing video games. Mario Bros., Pac-ManAnd Tetris.

The Z Generation seems nostalgic about the 90s. This may seem a bit strange at first because those who fall under Generation Z were born after 1997. Having access to syndicated television shows and retro 90’s media on YouTube has given them insight into a world ahead of social media, virtual schooling and the Internet. Something. Movie and television studios have taken advantage of the wave of nostalgia by rebooting movies The uterus And TV shows such as Gossip Girl.

But how can you use the power of nostalgia to attract more customers and clients to your business? This article shows how, as a business owner, you can use Nostalgia Marketing to meet the needs of potential customers: exploiting nostalgic feelings and providing comfort in relation to the positive moments of their past.

What is nostalgia marketing

We now know that marketing involves the promotion of products and services through advertising to attract your target market. Nostalgia Marketing does this by building a connection with your potential customers and identifying the need to revive their childhood memories. Where your product or service is located to fulfill that desire. For some examples of such marketing, see our article “13 brands that are using Nostalgia Marketing and why it works so well.

How to incorporate nostalgia marketing into your business model

Now that we’ve seen why nostalgia marketing is so effective, let’s consider how achievable your business is.

When planning the implementation of your Nostalgia marketing campaign, it is important to consider the following, in light of the four Ps that make up the marketing mix:

  • Products Whether you sell clothing, food or IT services, when incorporating this marketing strategy, you need to think about the look and feel of your campaign. For example, would your new T-shirt range have generation-specific graphics, or would you offer food made from a classic recipe? Maybe you run a social media platform? Consider keeping old-school background music when users navigate sites or online games with a retro theme.

The key is to know your target audience, where, regardless of their age, where they come from, considering their gender, aspirations, and pain points.

  • Price. The purpose of any marketing activity is to increase revenue, where you can encourage bulk sales at discounted prices. To make the exercise profitable you need to weigh the cost-to-benefit ratio carefully.
  • Place. Nostalgia marketing creates a feeling where restricting your campaign to just products can come across as unauthentic. For example, if you run an online store, the look of your website should support the theme you are pushing. You can do this using social media by sharing throwbacks and inventing hashtags. Facebook and Instagram stories are also valuable in creating emotional value that inspires work from potential customers.

Instead, if your business is based on a personal model, such as a cafe, your ‘Care Bears Waffles’ may have the right aesthetics to go with the flavored coffee, which may include waiters and waiters and waiters wearing caps or aprons with references to the 80’s.

  • Promotion. An essential part of Nostalgia Marketing is offering limited time deals to increase sales where, for example, you can run a promotional campaign to celebrate your company’s anniversary.

Another “P” to consider is “man.” Consider people when you plan to expand the reach of your product or service. Millennials now have children, for example, so you can include children’s content in your offer, which will sell because Iconography appeals to their parents.

In addition, an entrepreneur needs to identify trends so that you can strike a balance between old and new; Where you are able to offer a modern experience that appeals to a younger generation who may be attracted to innovation.

As mentioned earlier, it is important to consider your copyright or licensing requirements and obtain relevant permissions when launching your marketing campaign.

This is how we looked at the article Nostalgia marketing Your product or service involves associating clients with emotions that are designed to meet their needs. To be successful in this endeavor, you need to be sincere in your efforts, which you can achieve by aligning your business values ​​with the previous experience created for your client. For example, if intelligence is one of your company’s values, can you think of clever ways to remind potential clients and incorporate past experiences into your offer for their enjoyment? If so, you have a win-win recipe.

Mary Franসois Robinson on LinkedIn
Mary Franোয়াois Robinson

Staff Writer: Mary Franোয়াois is a writer who has a strong foothold in the adult learning space. Her focus is on creating valuable content based on her experience in business development. He draws inspiration from Maya Angelou’s wise words, ‘When you learn, teach. When you grow up, give. ‘

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