Month: August 2022

Plan B: Students and educators find new opportunities in crisis

Plan B: Students and educators find new opportunities in crisis

On the evening of February 10, 2020, I was sitting at my desk in my dormitory room, breathing a sigh of relief – I had just finished submitting my first round of summer internship applications and I was feeling optimistic. There was still snow on the ground and the sound of a highly contagious virus bursting onto the public stage had yet to reach the Grove City College campus. Like other students in the US, I had no idea what was coming. I even started researching intern housing for the summer.

Two months later, I’m thinking I should have read it again Mars and studying communication best practices for discrete video chats. I don’t think I’m alone when I say that learning during social distancing feels a bit like being in a bubble on the moon, and I know I’m not alone when I admit that my plans for this summer have evaporated.

Educators working with the United States Association for Small Business and Entrepreneurship (USASBE) decided they had to do something to help students affected by this challenging new situation.

Wednesday 22 Apriln.d, the organization held a virtual conference with educators and students across the country to discuss “summer internship and income opportunities during COVID-19.” The conference featured multiple speakers and topics ranging from career exploration to reflections of former “crisis grads.”

James Zebrowski of the Collegiate Entrepreneurship Institute spoke about “Tools for Students and Student Perspectives.” Zebrowski discussed how students can take this time – during summer break – to look for job and internship opportunities online, using platforms like LinkedIn and a website called, which is specifically for entrepreneurial students. He also noted that students should try to be open to positions in organizations they have not previously considered working for.

“As an entrepreneur you always have to keep your eyes and ears open… Something to consider is that, while you may not be interested in working for CVS, Krogger, etc., working there will teach you a lot about that industry or market. “

Later Dr. Juanita Morris, Richland Community College and J. Morris Enterprises is a first generation entrepreneur. Dr. Morris explores how students can take advantage of opportunities lost due to COVID-19, instead of taking time to deeply assess their interests and skills.

Dr. To check the skill sets of the students. Morris’s advice includes finding “your flow”, noting that “who you are, what you do and what you believe – they have to align”. He advises students to focus on the things that motivate them to work hard and move them forward, the things they are already good at, and cultivate those things as they continue to plan for the future, because Dr. As Morris wisely puts it, “If you plan for today, you’re completely behind”.

The final speaker was Eric Koester of Georgetown University and Creating Creators, who discussed the “Crisis Grads and Portfolio Expansion Projects Fellowship Program.” Koester points out that students shouldn’t worry about not getting their first-choice dream internship or job right away – “the brand name of your internship is far less important than what you’ve built where you’ve been”. She recommended that students use this time to work on a project that they would be able to put into a portfolio to show employers – a book, blog, podcast, design project, etc. The idea is that creating your own “internship” will show employers your transferable skills and knowledge, just as well as a resume builder position, and maybe better.

Koester set up a program this summer to help students build their portfolios at home with a virtual, 5-month Portfolio Expansion Project (PEP) fellowship. The program is free and open to all majors, including project fellowships in non-fiction writing, creative writing, podcast or audio production, and video course production. Interested students can apply and get more information here.

The presentations were uplifting to witness and remind me that this is a time when we are called to resourcefulness, which often leads to brilliant creativity. And, as Dr. Morris so eloquently puts it, “If the goal is to live a life that is absolutely amazing and the best it can be, you have to do Be an entrepreneur”.

By Austin Zick is the hardest part about getting started

Graphite has been a long journey and one that I have been fortunate enough to be a part of. The purpose of this blog post is to document my experience and determine what was the “hardest part” of starting and running a company. its legs But as I racked my brain for reasons why the experience proved most difficult, I found myself falling short of content every time. Perhaps because the overall experience has been remarkably…simple.

When Keith approached me about doing design work for his idea (it was really just creating a logo) and then had me enter a maker competition with him, I thought it would probably be a one-time thing. Unfortunately, when you try things, sometimes they work. We won Makers that year and were encouraged by all the judges to consider moving forward with the idea It was something neither of us had considered and certainly couldn’t do by ourselves. That’s where Maddie Williams, an entrepreneurship major, stepped in. Maddie and I have been friends since freshman year, but it kind of fell apart as time went on. He approached us about the marketing and business side of Graphite Startup and we agreed. Before we knew it, a small partnership had formed. Maddy started talking to bookstores in Grove City (where you can buy a Graphite!) and soon we had an order. Keith runs a small production run and the graphites are delivered to bookstores. We continued to meet remotely over the summer, and in the fall semester, I was filled with what had happened at meetings since I was abroad. We built a website, brought Sam Kenny on board, and entered VentureLab for the spring semester. The whole thing was coming to a close.

This past semester at VentureLab has shown us how far we’ve come and how far we have to go, and how many different options there are to take. From that perspective, it is difficult to consider what kind of organization to label ourselves, how to divide profits and shares, how to protect our assets, and what we will all do after we graduate. But even with that difficulty it has been a blessing to work with people who are willing to work hard and respect. I believe that all that hard work is a big part of why we are at VentureBattle and a huge indicator of our potential for future success. Keith put it best when he said that Maddie, Sam and I were his team. The feeling is mutual. As difficult as starting a company can be, it is a very organic and clean process. Maddy worked tirelessly. Keith did a lot of research. Sam has been a valuable asset to our web presence, and, I like to think I’ve helped build a strong company brand. By not necessarily relying on each other, we have actually built a strong team and created a company that is easy to start and hopefully will have a strong future.

Two wheel trio – YouTube business? By Ryan Budnick

My brother and I like to ride motorcycles. So, about a year and a half ago, we decided to create a ‘motovlogging’ channel. Basically we ride our motorcycles, and talk about things related to riding. The channel centers around the experiences of him, his wife and I riding motorcycles together. Every month we draw approximately 25,000 visitors and 200 new customers. Believe it or not, we actually earn from our channel. Although small, our channel has been featured by other larger channels and has received sponsorship from notable companies such as: Arrow Exhausts, T-Rex Racing and more.

So, why am I writing about this in an internet entrepreneurship class? Well, a YouTube channel is actually a business. By running a Youtube channel you are essentially running a small entertainment network. If you can run this network properly, it can be a fulfilling and profitable venture. Here are 2 things to keep in mind while creating a channel:

  1. You are connecting people – As a YouTube ‘content creator’, as they are called, you are bringing together a community of people with similar interests. If you can bring people together in an entertaining and positive way, people will come back to watch your content, which means you open up your channel to more opportunities to be profitable.
  2. You serve the public – As a content creator, you are always listening to your audience. If you can adapt to ‘market’ demand, you will continue to increase interest in your content. By serving your audience to the best of your ability, you can ensure customer satisfaction and increase value.

By focusing on these 2 points, you can ensure that your channel will succeed in entertaining people as well as generating profits throughout the process. The Internet has created a way for even the smallest communities to connect in a quick and easy way By identifying and connecting with these people, you can not only entertain them, but also earn.

Quick disclaimer: Two Wheel Trio doesn’t just exist to make money. Two Wheel Trio is the birth of our passion for motorcycling and creating great content for our viewers. However, it can be evaluated in terms of a business, where the two main goals are to drive value and generate revenue. Thanks for reading!

Apps that can change your experience abroad by Carolyn Ebel

Traveling to foreign places and discovering new things is something that never gets stale or bitter to me. Last semester, I decided to study abroad in a place that no Grove City student chose as a study abroad destination, which was Santo Domingo, RD. Reflecting on my experience abroad as I approach the 4-month mark post-immersion, I wonder how my experience would have been different if I had taken the time to research online applications that would have assisted my adventure abroad.

Before leaving the US, I made sure I downloaded the basics like a nifty weather app, a currency converter, and an international messaging platform to use with my family. However, I could have maximized the potential I had for personal growth and spontaneous adventure if I had some way of making entrepreneurs apps that make travel more efficient and affordable. Listed below are some of the best-engineered apps for travel purposes that today’s entrepreneurs are expanding to maximize the travel experience for many who are either first-time travelers or seasoned with cultural expertise.

the wind

Understanding the weather is an important part of travel. Windy, also known as WindyTV, was created by Czech entrepreneur Ivo Lukaković. It is available as a mobile app and a website and indicates (apparent) wind gusts, waves, temperature, clouds, rain and snow. If predicting the weather isn’t your thing and you’re an outdoorsy person anyway, this app aims to give you great spots to surf and snowboard based on wave and snowfall patterns. (If this is what WINDY’s interface looks like at any point, you should probably move to another country soon. Hurricane Maria 2018 looked like WINDY.)


Looking to drink some of the world’s best wine or fresh wine with friends while in a unique location? Untappd was created by California native Tim Mather and is a geo-social networking app that aims to rate beer and fine wine. Untappd gives you access to beer and wine menus around the world. If there’s a special IPA or a special brewery in the area, Untappd will send you a notification so you can relax and have a nice drink with friends.

CDC, can I eat it?

Developed by none other than the Center for Disease Control, this app makes it easy for people to know if something is safe to eat or drink from the country they’re traveling to. In some countries, water is potable in cities and not so safe to drink in rural areas. This app enables people to participate in food culture while being safe in the process. Just indicate your location and it will tell you what is safe and unsafe in the area. What a blessing to be able to appreciate the local food while keeping it inside your body! Yes!

Jet lag cock

The Jet Lag Roster app empowers you to train your body to prevent jet lag before traveling abroad. The entrepreneur who invented this app identified a need for people who have been inconvenienced by instability once abroad. The Jet Lag Rooster combines science with the reality of travel as it tells you how much time to sleep and adjust your diet before flying abroad. Why waste a day abroad adjusting to a sleep schedule when you can enjoy your surroundings?


Have you ever overpacked because you weren’t sure what clothes or items to bring? PackPoint is an app that helps people pack the right clothes for weather, events and trips. I wish I knew about this application before studying abroad. It helped me reduce my luggage costs as I traveled in and out of the country three times.

You see, travel is being redefined by entrepreneurs as they build apps to solve the problem of exploration. There’s something refreshing about jumping into unknown territory without a great attitude, some money and a pair of sneakers, but a savvy traveler will always try to expand their experience by testing the fluidity of application.

Building a Mobile Optimized Website by Garrett O’Toole

Websites are important for any startup business. Without a website, or even with a poor website, businesses will fail because potential customers will not be able to discover the business and the way it caters. With a good website, potential customers can become loyal returning clients.

Today, websites are changing because of how we interact with them. Users no longer primarily surf the web through their primary laptop or desktop PC. Smartphones have enabled us to access websites anytime and anywhere. How we consume website content has also changed, as the old “format” of websites for computer use doesn’t work on the much smaller smartphone screens. Having a “mobile optimized” website is crucial, as a lack of mobile optimization will drive customers away rather than attract them. Below are some tips for creating a mobile optimized website:

User Experience (UX)

Putting the user first is important for a mobile optimized website. Keep things clear, organized and concise. Small screens do not afford the luxury of cramming more content into your site.


Speed ​​is important, and Google is even on record that fast loading websites get better marks in their SEO results With the invention of AMP (Amplified Mobile Pages), it signifies a bigger push for fast loading websites and pages. Users don’t want to wait even a second while using their smartphone, so making it load faster is a huge advantage.


This goes back to the UX aspect of the site, but a mobile optimized site needs to be very different from its desktop counterpart. Some things need to be formatted differently and moved around to adjust to the size of the loading screen. Also, instead of having a fixed cursor (like on a computer), users have to tap and swipe to navigate the page. Leaving enough space, and using buttons and icons instead of traditional text links, will help your site look better and more concise.

Social media, what can it do for your business? By Mark Cesar

Today’s social media has become a free way for companies to build their brand image, connect with consumers and reach a wider audience. Now more than ever new businesses must use this free medium to attract potential customers. Businesses are forced to develop detailed and deliberate strategies for social media marketing to be able to compete with the chaos on most social media websites.

Justin Schacht’s article on the Huffington Post compares the 7 best social media websites for business. He not only lists social media websites like Linkedin and Yelp that are designed for businesses but also evaluates social media giants like Instagram and Facebook. Justin ranks Facebook and Twitter as the two most important social media websites for businesses because of their reach and ability to convert potential customers into actual customers. Both Twitter and Facebook have the right demographics of users who can afford to buy the product and remain loyal to the company if they are swayed by the price offered. Business posts and content should focus on the types of posts that can be made on these websites.

Personally I think that Yelp can be a bad website to focus on business. Most consumers aren’t inclined to write good Yelp reviews when they’ve been given good service, but customers who feel slighted will write scathing posts about your company’s poor service. It is very difficult for companies to recover from these bad reviews that happen on social media. Companies should focus on social media outlets that allow them to interact with customers rather than product reviews. Social media can easily make or break a company’s perception in the market. This forces businesses to focus on social media marketing to make their business perception positive on the internet

subscription business model; What does it mean for customers? By Mark Cesar

Recently subscription business models have turned the entire industry upside down. Companies like Netflix, Spotify or even Dollar Shave Club have been able to claim a large share of their specific market. In her article for Forbes, Kimberly Whitler attributes this success to these companies’ focus on the customer over the business relationship. I found this interesting because I had previously attributed their explosive success to other things. For example, I feel that Netflix has been successful in part due to their ability to catalog and deliver a large amount of content to their users. Whittler defends his hypothesis with evidence from the recent recession.

When Netflix changed their prices in 2011 without consulting their customers, they lost about 800,000 users and their stock price plummeted. They forgot the importance of customer to business relationship and paid for it. Rebounded again by asking customers what they want. They brought a few popular shows to Netflix and after that started creating their own content and all their content decisions were based on what their customers wanted.

Another part of this article that I found particularly interesting was how subscription based companies focus their data around their customers. It is essential for these companies to outline simple questions about each of their customers, such as how much each customer will give their company now and over their lifetime, do any customers represent upsell opportunities, or should the company’s sales decline before certain customers are lost completely? These questions are very important for companies that want to retain customers Customers value these companies because of their loyalty to provide excellent service to their customers. Previously customers would buy a product and never contact the company again, and when they did, it was usually to complain.

Subscription models force these companies to commit to customer satisfaction rather than focusing on total units of product sold. This business model thrives on positive customer interactions and customers value this customer centric focus.

Grace Hovis’ Successful Internet Business Model

When entering the realm of internet entrepreneurship, there are many possible options for entering the web space. How do you model your business? How do you want your customers to use your site? How does your company sell best online? What works on an online platform? These are all effective questions business owners should ask themselves before delving into this area. Before you start building your online platform, it’s crucial to decide what kind of online business model you want to build. By first figuring out other similar businesses and their business models online, it becomes clearer what works and how you can differentiate yourself from your competition. Deciding on an online business model is a critical piece of strategy, and it can make or break your business. Below are a few examples of business models that work fairly well online.

  • An e-commerce site – An e-commerce site is the classic online business model. It is designed to sell products and is a fairly straightforward way to make money for your business. Customers can go directly to your site online and add items to their shopping cart.
  • A Sales Letter E-Commerce Website – This type of online business model is pretty much the same as the last one, but the site’s home page focuses more on pitching the company to the buyer. It does not roll into direct sales but rather uses the home page to sell the company before selling the product. This page can be filled with testimonials and other interesting information to interest customers.
  • A Blog – Blogs are great for sharing tips and thoughts, but can also be a great way to make money on the web. In between posts you can set ads for your products, or even get customers to subscribe to your site This is a great way to sell products and helpful or informative information to your customers.
  • A Service Based Site – A service based site is great for selling an alternative type of product. This is a great place to put your portfolio and examples of your work to help sell your services to customers. You can have your customers review your services here to help future and potential customers decide whether to hire them

These are just a few basic successful online business models, but there are many more that work well! Before starting your online company, be sure to research these and others to find the best fit for your company. Below is a link to an online article that dives deeper into the models mentioned above as well as a few others

To read more about other successful online business models, click here.

me? An internet entrepreneur??? By Cameron Suorsa

me? An internet entrepreneur??? By Cameron Suorsa

Along with ideation, market research, and all the practical steps involved in building an Internet business, it takes a unique individual to become an Internet entrepreneur. While entrepreneurs share commonalities, they have differences that drive their success. The entrepreneur has some sort of experience or experiences that have driven them into the business, shaped their vision and driven their efforts. Let’s look at some of these elements of successful entrepreneurs:

What drives an entrepreneur?

  • Those driven by the mere desire to make money will fail. It’s one thing to strive for wealth to get what you want but in reality, you don’t “want money” you want things that money can be exchanged for.
  • The most successful entrepreneurs strive for something bigger than money… a mission behind their efforts. It could be a social mission, a desire to better humanity with the betterment of society, a desire to impart valuable lessons on the family business to your children – among many other drivers of entrepreneurship.

Who is jumping into this trade?

  • Looking specifically at internet entrepreneurs, overwhelmingly we find that millennials are flocking to the digital business form versus its earthly counterpart. In a world filled with technology, limited traditional geofences, significant cost of property: there has been a shift to online stores not bound by inventory, property and employees… making it easier to start a business with less overhead.

What are some things they have in common?

  • Curiosity to discover new things – finding something that others need…
  • Patience – Staying optimistic even when things don’t seem to be going anywhere…
  • Persistence – not listening to doubters – but absolutely listening to criticism…
  • Persistence – getting back up when you fall down, pivoting when necessary…
  • Guidance – from consultants and giving your businesses…
  • Faith – Because God only gives you things He knows you can overcome…
  • Entrepreneur – Are you?

Leave a comment below sharing what drives you as an entrepreneur!

Natalie Webb: A true GCC entrepreneur

Natalie Webb: A true GCC entrepreneur

Last May, Natalie Webb graduated from Grove City College with a degree in entrepreneurship. After he graduated, he began working on launching his own business and app, which he designed for an elevator pitch his senior year. His business model was born out of a problem he experienced during his grade school days, and one he knew many other people experienced as well.

As a homeschooler, Natalie and her family had to buy all their books themselves, and since there was no organized or organized way to buy used books, they usually bought these books new from publishers, which was very expensive. However, Natalie noticed that after she finished with a book, it only stayed on her bookshelf until it was given to a family friend or sold at a yard sale for a significantly lower price. Natalie considered how wasteful this was, both in terms of buying and reselling because homeschoolers had no organized platform to communicate with each other in this manner. Out of this pain came the idea for Hoot Book Revival, an app and website where homeschoolers can resell their books and buy used books from other homeschooling families at low cost. This benefits both buyers and sellers, as people looking to buy books can get them much cheaper than new books, and people looking to sell books can sell them for more than they would at a yard sale.

Since her graduation last May, Natalie has been working to activate this web platform. He hired a company to design his website and got guest writers to post on his blog She has spent the past few months spreading the word about her company to homeschooling families and educators, and speaking to various publishers and co-ops about her business. While the quote is currently active, it’s pretty light on content, so Natalie is focusing her attention on adding content and marketing her business to potential clients.

When I asked Natalie how the business started and what need it was filling, she said, “I think the core of the business idea is identifying an underrepresented group and how their market needs are not being addressed, because the business pitch itself is quite Simple.” Natalie’s website allows customers to buy and sell books, as well as collaborate with other homeschoolers on which lesson plans and books are best. Hoot Book Revival has an option where people can post their books and invite people to sell them on Hoot. Lets do all the work for finding out, making the customer experience more pleasant and less laborious.

In the end, Natalie’s business is incredibly innovative not because she came up with the idea to resell books, but because she found a niche market and is catering to them in a new, technologically advanced way, allowing them to simply post their books and her company does the rest for them. Works. It’s pretty neat to see such great innovation from our very own Grove City College.