Month: August 2022

10 Best Business Laptop Backpacks

In this new world of remote work, entrepreneurs, business owners and professionals of all kinds are doing most of their work from their laptops. And now that more and more people are enjoying the freedom to work from anywhere, what are some of the best backpacks for this new mobile lifestyle? Finding the ideal business laptop backpack can be difficult due to the wide range of options available in the market. In this article, you’ll list some Best business laptop Backpack for work and travel. But first, let’s see what makes a great business backpack

What makes a good business laptop backpack

A good business laptop backpack should protect your laptop first and foremost. The backpack should be padded inside and protected from the elements in case it falls.

This will allow you to keep almost everything you need to work remotely in-house. This means that the backpack should be like a mobile office that you can strap on your back. A good backpack should be travel-friendly for business trips or for your daily commute.

1. Laptop compartment that fits your laptop

The laptop compartment is the most important element to consider when buying a backpack. Ratios vary widely, so choose the one that best suits your laptop. If your laptop is 13 inches, for example, make sure it fits in the compartment so it doesn’t move. Laptop backpacks usually have a padded compartment that protects your laptop from abrasion and surface scratches.

2. Other storage options

Many of you don’t use your laptop to carry your device around. You may also need to bring other items with you that you may need during your work day. There are backpacks with tablet compartments if you need them. Are you bringing it to the gym? Then, a bottle compartment is needed. You’ll need a zippered compartment for things like cables, pens, and keys. If you travel frequently, a laptop with 360-degree padding would be ideal. Instead of buying multiple backpacks for different occasions, get a versatile backpack.

3. Water resistant

If it starts raining, you need to be able to keep your laptop bag dry. It doesn’t have to stay dry while scuba diving, but it should be able to withstand at least 10 minutes of rain. If you come home from work to find it’s raining, you’ll need a backpack that will keep your laptop dry on the ride home from the subway. The last thing you need is to get your laptop wet.

4. Comfort

A laptop bag should protect not only the laptop but also your health. As a result, the straps of your laptop backpack must be adjustable. The backpack must be carried at a level that is comfortable for your spine and posture. Additionally, having adjustable straps is crucial if someone else is carrying your backpack.

You’ll need wide, padded shoulder straps and a padded back because carrying a laptop backpack can make you feel tired after a short distance.

5. Style

A good business laptop bag will also look good. It should be attractive without being too heavy. Hidden and discreet compartments and zippers are best for a sleek and modern look.

The best business laptop backpack

The Solo Re:Claim Backpack is an eco-friendly pack made from recycled PET bottles. This business laptop backpack has a fully padded compartment that fits 11″ – 15.6″ Laptops/Ultrabooks / 11″ – 15″ MacBooks. It has an interior organizer with a key clip and front zipper pocket.

The special laptop backpack is great for business trips because it has a back panel that slides over the luggage handles. Not only that, it has two top loops on the outside to hold items like a jacket or umbrella, which is a nice addition. One downside of this particular backpack is that there are no additional compartments other than the laptop holder inside.

Overall this is a great business laptop backpack if you like to travel and are looking for an eco-friendly option.

The Swiss Gear Bungee Backpack is a great business backpack if you’re looking for a small pack with storage space. The backpack features a padded 13″ laptop sleeve and front organizer compartment. The front compartment is great for storing extra devices like an iPad or other tablets.

Swissgear is known for making durable backpacks that can take the toll of a pack trip. This pack can hold your essentials throughout your workday, but it doesn’t have a bulky look. Overall, this business backpack is a great option.

As far as quality, features, price, comfort, and everything else that makes a great business laptop backpack, the Mateen laptop backpack has to be our favorite.

This pack has very spacious compartments that allow you to fill it with valuable office technology and accessories. A separate laptop compartment holds a 15.6-inch laptop. Other compartments may contain additional devices if you have them. There’s still room for journals, notebooks and power cords. The only thing missing is a security feature like Radio Frequency Identification (RFID) blocking technology.

The front compartment has plenty of pockets including a pen pocket and a key fob hook to keep your items organized and easy to find. All of these except bags have a bulking feel or look.

LOVEVOOK has designed a stylish looking backpack that can be great for business or personal use. This backpack comes with multiple compartments for your 15.6 inch laptop, phone, water bottle, iPad or anything else. This compartment also has multiple hidden zippers which is a nice feature.

If security is a concern, the LOVEVOOK business backpack comes with a fixed password lock and an anti-theft pocket on the back. This is a great laptop backpack overall but especially if you like having multiple and hidden compartments.

The eBags Pro Slim is a great all-around business laptop backpack. The pack fits a 15″ laptop in one compartment and has room for another smaller laptop or tablet. , another small laptop. At the bottom of the bag is another compartment perfect for laptop power cables.

This pack has a great flip-open compartment where you can keep pens, snacks, cell phone chargers and other compact items. Overall, this business laptop bag is an excellent option for professional or personal use.

Mancro has created a well-equipped business laptop backpack that has many attractive features in a simple design. This anti-theft backpack has a number combination lock that adds extra security. However, it does not have Radio Frequency Identification (RFID) blocking technology.

If that’s not important to you, this backpack has other great benefits It holds a 15.6-inch laptop while other pockets provide space and compartments for an iPad, chargers, binders, books, clothes, etc.

Inside pocket holds your wallet, phone and other small items. You also have 2 side pockets for an umbrella or water bottle

If you’re looking for a business laptop backpack with a stylish and professional look that can also hold your essentials, the Kenneth Cole Reaction Manhattan Commuter Backpack is one of your best options.

This backpack is made of beautiful full-grain genuine Colombian leather on the outside and the interior is fully lined with tear-resistant. The main compartment can hold a business laptop with a screen as large as 16”. There is also an additional pocket for an iPad.

This backpack also features anti-theft radio frequency identification (RFID) blocking technology in the organizer pocket for added security. For those who think that having too many compartments is unnecessary, this is the perfect backpack because it can hold a lot of what you need to work remotely without having too many pockets.

Troubadour has created a professional laptop backpack with a sleek and simple design. Like the Kenneth Cole Reaction Manhattan, Troubadour Adventure Slipstream, this backpack emphasizes style. While the Kenneth Cole Manhattan is leather, the Adventure Slipstream is made of a waterproof fabric.

The padded pocket fits a 16-inch laptop and the interior has several compartments for additional storage. At first glance, the pack looks like it only has two compartments. However, the laptop pocket is cleverly hidden behind the main compartment giving the Adventure Slipstream a streamlined look.

Herschel makes several great backpacks, including the Herschel Heritage Backpack. However, Herschel Settlement makes our list because it is one of their best options. This is a laptop backpack for those who don’t want to carry too many separate items.

The design is simple with 2 main compartments. The tech sleeve is padded and lined with fleece and fits laptops up to 15″. The front pocket offers a key clip to keep your keys in place. An additional internal media pocket is ideal for your smartphone.

This KROSER model is perfect for those who do at least some business travel. It comes with the same great features of a business laptop backpack like multi compartments, security features like RFID pockets, and luggage straps to make traveling more convenient.

Unlike other laptops on our list, this business laptop backpack will fit a computer as large as 17.3”. This makes this backpack great for “pro” business laptops up to 17 inches, such as the Macbook Pro 16″ or the Dell XPS 17.

Conclusion

Your ideal laptop bag should look elegant and have all the necessary features. Among the aforementioned, there is a laptop bag for every need. We urge you to invest in a good quality laptop backpack, even if it is expensive. Finally, it will be more affordable than a backpack that will no longer serve its purpose after a few years.

Looking for a great business laptop to fill your backpack? Check out these lists:

10 Best Business Laptops

10 Best Business Laptops with Numeric 10 Keypads

Thomas Martin

Tom is a member of Startup Mindset’s editorial team. He has over 6 years of experience writing on business, entrepreneurship and other topics. He mainly focuses on online business, digital publishing, marketing and ecommerce startups.

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5 Ways to Practice a Growth Mindset in Business

5 Ways to Practice a Growth Mindset in Business

While you can’t control every aspect of your business, one thing you can control is having a growth mindset. By prioritizing this mindset, you’ll set yourself and your business up for success.

Here are 5 great ways to practice a growth mindset in your business.

1. Make learning a habit

The thing about business is that it never stops changing and evolving along with the economy and the world around it. If you think you’ve learned everything there is to learn in your niche, and you whine and try to do things the same way forever, your business isn’t going to make it very far.

There are a number of options available to help build learning habits in your business, including:

  1. Online courses
  2. Podcasts in business and your niche
  3. Business consultant
  4. guide book
  5. social media

Keep your mind open, and be willing to learn something new every day.

2. Have a positive outlook

This doesn’t mean you have to be “happy go lucky” 24/7. It simply means that even when things look rough, you bring a positive outlook into the house. Emotions are contagious in your business environment, and it’s important that you make them as positive as possible.

Keep a gratitude journal or find another way to track the things you’re grateful for. This is a good way to have a positive outlook as it encourages you to look for something good every day.

3. Reinvest in your company and team

One of the most obvious ways to reinvest in your company and team is to make sure you’re putting money into your company and team so they can reach their full potential. You have to be willing to show that you put your money where your mouth is, whether that means you make sure you pay your employees a generous salary for their position or that the office environment is kept clean and comfortable to work.

Another way you can invest in your team is by providing them with educational and professional development opportunities that will help grow the business. This can often be scary for business owners, because you risk paying an employee just to walk away with that education, but there is no reward in the business world without taking the risk.

4. Be prepared to change and adapt

Having a growth mindset means that you are willing to see where things need to change to be more efficient or to meet your customers where they are.

Be open to trying new strategies in your business when you experience setbacks or setbacks in the current plan. Show your employees that you have a growth mindset by giving them opportunities to provide input on ways to adapt the plan, then be willing to take risks on their ideas. It builds trust and confidence between you and your team that you can’t help but learn and grow together in a positive environment.

5. Focus on things that help you grow

Sometimes growth and change can be scary, especially when you’re a business owner with a lot on the line It makes you want to hold onto things more tightly, which can then send you into a scarcity mindset if you’re not careful.

Look around and see which areas of your business you can grow. Take baby steps, and build your own confidence so you can pass it on to your employees.

Invest in employees who have the same growth mindset. This will prove to be an asset that will pay huge dividends in your business. If you have employees who want to learn and feel like they are an integral part of your business, they will stay loyal and foster a growth mindset.

Make sure you are open to answering and asking questions. We all have something important to contribute to the world, and business magic truly happens when we work together. No two people have the right solution to a problem.

Some of the most successful businesses in the market are those that are authentic and prioritize their customers and their satisfaction. When you focus only on selling, it can come off as too much pressure or a scam. With the ability for customers to literally buy anything they want at their fingertips, you need to focus on your message and why you wanted to start a business in the first place.

Be authentically you. Trust and invest in your employees. Always be willing to learn and grow not only as a business but also as a person. Write down your original vision and don’t get lost in the process.

Katie Budd on Instagram
Katie Budd

Tim Writer: Katie Budd is a full-time 8-5er in the commercial insurance industry and works to build her freelance writing business. He enjoys creating engaging content for people to read. She enjoys working at home programming Street Parking, encouraging her children to pursue what they are interested in, and spending time on the farm with her extended family as much as possible. Follow along with her on her blog and Instagram as she continues to put thoughts into words.

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Business Opportunities · Find Your Way · Grow Your Business · Mindset · Your Mindset

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What is a micro business, and how can you succeed with one?

What is a micro business, and how can you succeed with one?

A micro business is a small, low-risk business that can be started easily without much investment. It is also sometimes called a “mom and pop” company because only one or two people manage it.

What is a micro business?

You may have never heard the term “micro business” before, but chances are you know many of these businesses A small business falls under the umbrella of a small business, meaning it employs fewer than 10 employees and generates an income under $50K.

In general terms, a small business is any small business that operates on a small scale. In terms of revenue, for example, this could mean sales between $1K-$50K annually. In terms of employees, this could mean having one to nine staff members.

What are the characteristics of micro business?

There are no set rules for defining a micro business—it really depends on each company’s circumstances and goals. Some characteristics may include low overhead costs (for example, not requiring an office), low overhead costs (for example, not having to hire an accountant), or maintaining flexibility when the work is done (since no one else is).

Small businesses are often seen as an ideal way to start a business because they do not require much upfront capital but have the potential to be very profitable. The owner can focus on getting their business off the ground and growing organically instead of worrying about expensive equipment or debt repayments. Micro businesses can be successful if they have a niche market and provide a product or service that fills an unmet need.

They can be ideal for people who want to maintain the flexibility of working from home while still earning an income. For example, one may want to start a micro business that allows them to work from home while caring for young children or elderly parents.

However, not all small businesses are created equal. Some types of micro businesses are more profitable than others. Here are the top ten most profitable micro businesses

1. Online Retailers

One of the most profitable types of micro business—an online retailer—is a great option for people with product knowledge who can sell items to others. For example, you can start a online business Selling clothes or electronics.

2. Home-based online tutoring

Another popular option, home-based online tutoring, allows you to work from home and earn money by teaching other people. If you specialize in math, writing, or any other subject, you may want to consider this type of micro business.

3. Carpet cleaning, window washing, or snow removal services

Providing services to homeowners or retail businesses is something that can be done by an individual or a small group

4. Mobile dog grooming and training business

This business is a great option if you have a dog. You can start with basic grooming services such as brushing and nail trimming, which do not require special equipment or training. then, As your client base and expertise grow, you can add more advanced services.

5. Selling handmade crafts on Etsy, eBay, or Amazon

If you have a talent for making things, this is a great option. You can sell everything from jewelry to clothing or other items. It’s also relatively easy to set up an Etsy account and sell your handmade items online.

6. Freelance writing or editing

This business is a great option if you have good grammar and spelling skills. You can start by offering basic editing services, such as proofreading or copywriting to local businesses and individuals. Then you can move on to more advanced writing projects like technical white papers or blog posts.

7. Internet Marketing or SEO Services

This business is a great option if you are good at creating online content and understand SEO. You can start by offering basic website maintenance services and move on to more advanced projects such as creating custom websites or creating SEO-friendly content.

8. Selling digital products online

This is a great option if you are good at writing. You can start by creating a free blog and publishing articles that provide value to your audience. You can then move on to more advanced projects such as creating e-books or video courses, which can then generate revenue.

9. Web Design and Development

This is a great option if you are a designer or developer. You can start by offering basic website maintenance services and move on to more advanced projects like creating and designing custom websites or mobile app development.

10. Advice

If you have expertise in a specific area, you can use that knowledge to consult with businesses on how to improve their operations. This can be a great aspect as it allows you to work from home and schedule your time. You can also consider an online consulting service like Fiverr or Upwork.

Conclusion

A small business is any business with a relatively small number of employees and low revenue. Some small businesses specialize in providing services such as accounting assistance, while others sell products such as clothing or food items. Knowing the difference between a micro business and a small business will help you make important decisions when it comes to early stage growth and operations of your business.

Jazmin Merriman on Twitter
Jazmin Merriman

Team Writer: Jazmin Merriman is a writer, studying to become a family and marriage therapist. He loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live a more intentional life by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

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5 Internet-Based Business Models and How They Work

5 Internet-Based Business Models and How They Work

Online businesses have permanently changed the way companies engage in commerce. Compared to brick-and-mortar stores, Internet-based businesses have lower start-up costs. However, most people pass up this great opportunity because they don’t know where to start. There are many more Types of business models That overlaps with the Internet model. We’ll go over five Internet-based company models and the benefits they offer so you can decide which one is ideal for you.

What is an internet based business

An internet based business is one that is based almost entirely online. An Internet-based business is a business whose business model consists of selling physical or digital products, services online or in person, or providing information while generating income from other businesses. Although almost all businesses today use the Internet as a form for branding, sales, or advertising, Internet-based businesses typically combine all three as well as conduct most of their business operations online.

Now that you have a good idea of ​​what an internet based business is, let’s take a look Various models And how they generate income.

5 Internet-Based Business Models

1. Affiliate Marketing

With affiliate marketing, an affiliate promotes another company’s products and earns a commission if the affiliate can generate sales. To persuade people to buy things, an affiliate must have knowledge of networking. Affiliate marketing benefits both parties in terms of revenue generation and especially benefits affiliate marketers in terms of revenue generation.

How does affiliate marketing work?

Businesses and partners can communicate directly or through affiliate networks such as Commission Junction, Amazon Affiliates, and Share-A-Sale before deciding to collaborate. An affiliate is given a link or a coupon to share with potential customers. It is the affiliate’s responsibility to find potential buyers who may be interested in the product. When a customer makes a purchase, an affiliate receives a commission from the sale and generates revenue for the business as a whole.

Benefits of Affiliate Marketing

1. Earn while you sleep.

As long as clients make purchases through your link, you will earn money. Once you invest a small amount of time and money into an affiliate marketing campaign, your networking abilities will help you generate a steady stream of income.

2. YOU WILL NOT BE RESPONSIBLE FOR RESOLVING CUSTOMER INQUIRIES.

Your only responsibility as an affiliate is to encourage customers to purchase products. Any questions the customer may have should be directed to the seller, not you.

3. Low start-up costs.

You don’t need any kind of start-up money or financing to start an affiliate marketing business. Cost wise, this works great.

4. You are your own boss.

As an affiliate marketer, you promote products that interest you. You also decide what hours you want to work and where you want to work.

2. Advertising

Thanks to websites like Facebook and Google, Advertising business model More familiar than ever.

How does the advertising business model work?

The advertising business model is an income generation strategy supported by advertising sales. Revenue is generated in different ways like display ads, video ads and mobile ads. Such revenue Business model used by social media Company

ADVERTISING BUSINESS MODEL ADVANTAGES

  • 1. Huge scale of advertising-Advertisements generate significant revenue. There are two ways platforms can earn through advertising: through the number of ads per user and through the cost per ad.
  • 2. Increased sales-Whenever a new product is introduced, advertising is needed to persuade consumers and users to purchase it.
  • 3. Educating customers and building goodwill-Consumers are educated about the uses of the product and its benefits through advertising. Repeated advertising and value-added products together bring in sales for the brand.

3. E-Commerce Subscription

Thanks to technological advancements, it is now easier than ever for customers to pay subscription fees for services of their choice.

How does the e-commerce subscription model work?

Customers can pay a monthly subscription fee or they can spread the amount over 12 months. The company generates regular revenue throughout the year as opposed to generating revenue based on the sale of an individual product.

Benefits of e-commerce subscription

1. Convenient

The main advantage of the e-commerce subscription model is the benefits it provides to both the client and the enterprise. Compared to other conventional methods, the e-commerce subscription model simplifies business operations. Consumers can use subscriptions if they know they plan to use the product or service regularly. Businesses don’t have to actively seek orders every month. This approach saves time and effort for the company, which increases productivity. On the other hand, consumers always know how much they have to pay, which helps them budget more effectively.

2. Improved connection between customer and company

Regular communication helps build strong relationships between the company and its customers. An e-commerce subscription model encourages customer loyalty as it gives them the freedom to contact the company at any time with their concerns.

3. Revenue forecast

Businesses can use it to improve their financial forecasting Subscription-based model. It helps them forecast demand and manage inventory. This way, companies can prioritize budgets for other departments, such as marketing.

4. Organization

An agency is full of talented employees who specialize in various forms of marketing. Hiring an agency provides all sorts of ideas and solutions that suit you. They use multi-channel campaigns, and use social media platforms that you may not be as familiar with to reach the client’s target audience.

Recruiting agency benefits

  1. 1. Low cost –Agencies are superior to in-house recruiting for smaller brands because they often offer lower-cost expertise.
  2. 2. Access to skills in trends –Agencies are informed and specialized about current market trends. Agencies can target the right audience at the right time using analytical reports and data.
  3. 3. Better engagement with clients through effective data analysis –Using statistics, agencies can help you choose the campaigns that will work best for your business.

5. Dropshipping

Drop shipping is an excellent low-cost business opportunity. Finding the right suppliers, choosing the right products and maintaining profit margins are the keys to dropshipping success.

How does dropshipping work?

Dropshipping allows you to set up an online store without owning the products you sell. You can set a markup price, sell items, and forward orders to suppliers. The product is shipped on your behalf by the supplier.

Drop shipping facility

1. Less investment and risk

The main advantage of dropshipping is the ability to open a store without investing in inventory. Dropshipping allows you to make purchases only when the consumer places an order, unlike traditional retail outlets that buy in bulk and store their inventory.

2. Flexible position

Buying a warehouse requires physical stores to store goods, pack and ship orders, track them, and monitor inventory. None of these are necessary for your business if you take advantage of dropshipping. As long as you have a strong internet connection, you can launch an online store from anywhere.

Conclusion

Now that you’re familiar with the five Internet-based business models—affiliate marketing, e-commerce subscription, agency, advertising, and dropshipping—as well as the benefits each offers, you can choose the one that best suits your needs. Although these business models were developed for Internet use, some physical operations can be combined to create a hybrid business. You can build a six-figure, or even seven-figure, business using any of these business ideas. But first, you need to get out and do some exploring.

Peerbhat Haddad on InstagramPirbhat Haddad on Twitter
Peerbhat Haddad

Staff Writer: Peerbhat is a digital content creator and a writer. He started his small venture at the age of 16. Although he had to give it up, he learned a lot about the entrepreneurial lifestyle. His educational background in business administration has given him ample knowledge on various subjects. He now enjoys talking to people about developing productive habits, studying people skills, and applying marketing strategies to succeed.

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9 Steps to Creating a Custom E-Learning Design

9 Steps to Creating a Custom E-Learning Design

Students are going digital, and so are the resources they use to learn. Many institutions are adopting digital solutions to create high-quality, engaging e-learning platforms that are easily accessible to all.

E-learning allows you to create and deliver interactive courses, quizzes, simulations and learning paths that help you achieve your training objectives faster. Custom e-learning design This takes the process to the next level. It offers courses that are tailored to the specific needs of your students.

However, many people believe that creating custom eLearning content is an expensive exercise and thus stick to off-the-shelf content. This approach creates a disadvantage and prevents them from providing a comprehensive learning experience to their students. Custom eLearning design doesn’t have to be extremely expensive. You can design your course while staying within your budget.

Steps to Create Custom E-Learning Design:

  1. Conducting a proper training requires analysis of:

Before we can create ‘teacher-centred’ eLearning, we first need to understand who the learners are and what they need. Due to time and budget constraints, it’s tempting to jump straight into eLearning development and skip the “training needs analysis” process.

Successful custom eLearning design begins with a thorough training needs analysis as this allows you to focus on learner needs as well as emphasizing engagement and motivation factors.

  1. Define e-learning objectives:

When designing an e-learning course it is important to start with a clear learning objective.

What are you trying to accomplish? Do you want students to learn basic skills or do you want them to be able to complete a task? These questions may seem obvious, but it’s easy to get lost in the details of course design and why you’re building it in the first place.

Remember that design is essentially about achieving your goals, in other words, about making things happen. So, ask yourself, “How do I ensure that my students achieve their learning goals? What design elements can I incorporate to ensure students do what I want them to do?

  1. Select the correct content:

Did you know that the average student’s attention span is less than one minute? Consider the dreaded students who must wade through content dumps. Adult learners are only interested in completing the course if the e-learning content is relevant to their daily work activities.

Don’t overwhelm them with unnecessary information. Consider their prior knowledge. Teach them what they don’t already know. To deliver relevant and relevant e-learning content, instructional designers should collaborate closely with subject matter experts (SMEs).

  1. Integrate course material into an authoring tool:

Depending on the topic and complexity, the components of an e-learning course may vary.

An app or software installation course may require instructional text and images. On the other hand, leadership courses may include a personal narrative from the instructor or short e-learning audio/video clips of interviews with experts in the field.

Whatever elements you include in your eLearning course, put them together in the authoring tool. Depending on the size of your project and the existing authoring capabilities of your team, you can purchase powerful software or use free cloud-based tools available online.

Choose software that your team can be familiar with—this is not the time to get ambitious and select something you may not use.

  1. Make it visually appealing:

An e-learning course is more like a movie than a book. It is essential to use visuals and Interactive media So your students can focus on learning instead of scrambling to understand what they need to do.

The problem is that creating visual content requires time, skill and money, all of which many entrepreneurs lack. However, you can overcome these challenges by using various e-learning platforms.

Everything from coming up with ideas for your eLearning course to creating custom graphics or writing storylines, you can achieve it all on a single platform without breaking the bank or spending your time.

  1. Create the course:

In the course creation process, different teams will work on different aspects of the course such as interviewing subject matter experts, authoring the content, and creating various components within your eLearning authoring software. At this stage, we recommend front-loading feedback and reviewing each course material with multiple eyes, to help keep big mistakes flying under your radar at bay.

  1. Promote your course (internally or externally):

Why do your students need your course? How will they discover it? You know your eLearning course will benefit them, but now students need to know about it! It’s time to start promoting and marketing your course. Highlight the benefits of your students to engage them in their learning journey.

Promotion should be part of your development strategy, and your first slide should immediately engage your audience. Developing an internal promotion strategy will save you the pain of designing a fantastic course only to discover that no one is taking it.

  1. Use your organization’s LMS to deliver the course:

Make sure the course authoring software you choose is compatible with your organization’s LMS of choice so you can seamlessly offer the course to students.

  1. Outcome Measurement and Evaluation:

Inquire with your students about the effectiveness of your course. This will help you determine what you did right and where you can improve in the future. You can use Kirkpatrick’s four-level evaluation model to determine whether or not this has been accomplished.

You also need to consider things like return on investment, costs and performance to get the best idea of ​​your key performance indicators.

Conclusion:

You have complete control over the course’s future because you create it and customize it for your organization. Instead of starting from scratch every time you make a change in your activity, keep updating the course as your training changes. This will not only save money but also simplify the training development process in the future.

Startup Mindset

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Find Your Way · Sales · Technology

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Understanding the 4 Cs of Marketing and How to Incorporate Them into Yours

Understanding the 4 Cs of Marketing and How to Incorporate Them into Yours

As a business owner or driver of a company’s marketing efforts, your main goal is to ensure that your products and services are actually in demand. Once you’re sure they are, your next responsibility is to make sure your offerings stand out from your competitors, making your enterprise viable at the end of the day.

In the 1950s, Neil Borden popularized the “marketing mix,” which consisted of the 4 Ps—product, price, place, and promotion. 1990, Bob Lauterborn adapted marketing practices to an evolving business environment.

1. Products

The first of the 4 Ps refers to demand and, consequently, the availability of your product or service in the market. Does your product offer something new – such as an innovation that will make people’s lives easier? Or are you offering an already existing product with enhancements? While this may seem like an obvious element to consider, it is not one that can be taken for granted as it is the starting point of your efforts to build a brand.

2. Price

Being a successful entrepreneur also requires that you be able to balance the cost of making your product or the price at which you sell your service. Depending on your business model, combining what customers can afford while making a profit will be a challenge.

3. Place

This point refers to how your product or service will be delivered. Will your company be more successful if it offers its products online, or does the nature of your business require you to have a physical store? For example, if you run a confectionery shop, or brew craft beer, you may want to have a point of sale where customers can enjoy tastings as part of the experience you offer. Note that it is possible to have both an online and in-person presence.

4. Promotion

The fourth and final P refers to how you communicate the benefits of your offering to the public. Will you be building brand awareness online purely through social media platforms or will you need a public relations campaign to get your product or service to market?

From the above, we see how this marketing strategy focuses on selling to the masses with little focus on the target audience. The 4 Cs, however, is a customer-centric theory where instead, you promote your business by conducting market research to get to know your client and offer something that gives them value for money.

Let’s take a look at each component separately and how—whether outsourced or in-house—you can focus on your customers and maximize profits.

The 4 Cs of Marketing and How to Incorporate Them into Your Business Practices

1. Customer

The first and most fundamental element to know and understand in this marketing mix is ​​your target audience. To ascertain your client base and their needs, ask questions such as: What challenges do consumers face? This requires some research effort on your part, where you look for information like customer profiles, buying habits and feedback. For example, you can monitor social media to determine how your product or service is received.

Depending on where your business is developing, this could mean adapting a product or service to meet your customers’ needs, or your starting point for creating a special offer.

2. Cost

Second, expanding on Borden’s concept of price, this element considers the customer’s time with the total cost of your product or service. For example, selling your offering in an online store will save your clients from traveling to the point of sale as well as travel costs to you.

On the other hand, consider whether there is an opportunity to sell your product or service at an additional price because customers will be willing to pay for a proposition that speaks to their values? For example, if you run a health store whose main selling point is providing environmentally friendly products, do you follow through on this commitment by using recycled packaging that you can charge a little more for?

3. Benefits

In addition to properly pricing your product or service, your business should also consider the experience of your customers. That is, is your offer easy to find? If so, how are you making purchasing decisions easier for your target audience? For example, if you have an online store, is the platform user-friendly? Do you offer different payment and delivery options?

4. Communication

The last of Lauterborn’s 4 Cs refers to interacting with potential customers in a dialogue rather than persuading or manipulating them. For example, once you attract customers, how do you keep their attention and earn their trust? Social media provides an opportunity to create a channel through which you can interact with your target audience and interact with them when they give you feedback. You need to ensure that you have dedicated resources to respond in a timely manner and to adapt when criticism is raised. By responding quickly and showing customers that you value their opinion, you not only build your brand reputation but you also secure future revenue.

Conclusion

In this article, we have looked at the different approaches to marketing and how the 4 Cs of Marketing are essential to turn any business into sales. By identifying who responds to your marketing efforts, this strategy allows business owners to personalize their products and customize their services to a specific demographic to generate turnover.

Marie Francois Robinson on LinkedIn
Marie Francois Robinson

Staff Writer: Marie Francois is an author with a strong foothold in the adult learning space. His focus is creating valuable content based on his experience in business development. He draws inspiration from Maya Angelou’s wise words, ‘When you learn, teach. When you grow up, give.’

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Featured · Find Your Way · Grow Your Business · Leadership · Marketing

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Understanding the 4 Cs and how to incorporate them into your business practices

Understanding the 4 Cs and how to incorporate them into your business practices

As a business owner or driver of a company’s marketing efforts, your main goal is to ensure that your products and services are actually in demand. Once you’re sure they are, your next responsibility is to make sure your offerings stand out from your competitors, making your enterprise viable at the end of the day.

In the 1950s, Neil Borden popularized the “marketing mix,” which consisted of the 4 Ps—product, price, place, and promotion. 1990, Bob Lauterborn adapted marketing practices to an evolving business environment.

1. Products

The first of the 4 Ps refers to demand and, consequently, the availability of your product or service in the market. Does your product offer something new – such as an innovation that will make people’s lives easier? Or are you offering an already existing product with enhancements? While this may seem like an obvious element to consider, it is not one that can be taken for granted as it is the starting point of your efforts to build a brand.

2. Price

Being a successful entrepreneur also requires that you be able to balance the cost of making your product or the price at which you sell your service. Depending on your business model, combining what customers can afford while making a profit will be a challenge.

3. Place

This point refers to how your product or service will be delivered. Will your company be more successful if it offers its products online, or does the nature of your business require you to have a physical store? For example, if you run a confectionery shop, or brew craft beer, you may want to have a point of sale where customers can enjoy tastings as part of the experience you offer. Note that it is possible to have both an online and in-person presence.

4. Promotion

The fourth and final P refers to how you communicate the benefits of your offering to the public. Will you be building brand awareness online purely through social media platforms or will you need a public relations campaign to get your product or service to market?

From the above, we see how this marketing strategy focuses on selling to the masses with little focus on the target audience. The 4 Cs, however, is a customer-centric theory where instead, you promote your business by conducting market research to get to know your client and offer something that gives them value for money.

Let’s look at each component individually and how—whether outsourced or in-house—you can shift your focus to your customers and increase profits.

The 4 Cs and how to incorporate them into your business practices

1. Customer

The first and most fundamental element to know and understand in this marketing mix is ​​your target audience. To ascertain your client base and their needs, ask questions such as: What challenges do consumers face? This requires some research effort on your part, where you look for information like customer profiles, buying habits and feedback. For example, you can monitor social media to determine how your product or service is received.

Depending on where your business is developing, this could mean adapting a product or service to meet your customers’ needs, or your starting point for creating a special offer.

2. Cost

Second, expanding on Borden’s concept of price, this element considers the customer’s time with the total cost of your product or service. For example, selling your offering in an online store will save your clients from traveling to the point of sale as well as travel costs to you.

On the other hand, consider whether there is an opportunity to sell your product or service at an additional price because customers will be willing to pay for a proposition that speaks to their values? For example, if you run a health store whose main selling point is providing environmentally friendly products, do you follow through on this commitment by using recycled packaging that you can charge a little more for?

3. Benefits

In addition to properly pricing your product or service, your business should also consider the experience of your customers. That is, is your offer easy to find? If so, how are you making purchasing decisions easier for your target audience? For example, if you have an online store, is the platform user-friendly? Do you offer different payment and delivery options?

4. Communication

The last of Lauterborn’s 4 Cs refers to interacting with potential customers in a dialogue rather than persuading or manipulating them. For example, once you attract customers, how do you keep their attention and earn their trust? Social media provides an opportunity to create a channel through which you can interact with your target audience and interact with them when they give you feedback. You need to ensure that you have dedicated resources to respond in a timely manner and to adapt when criticism is raised. By responding quickly and showing customers that you value their opinion, you not only build your brand reputation but you also secure future revenue.

Conclusion

In this article, we have looked at the different approaches to marketing and how the 4 Cs of Marketing are essential to turn any business into sales. By identifying who responds to your marketing efforts, this strategy allows business owners to personalize their products and customize their services to a specific demographic to generate turnover.

Marie Francois Robinson on LinkedIn
Marie Francois Robinson

Staff Writer: Marie Francois is a writer with a strong foothold in the adult learning space. His focus is creating valuable content based on his experience in business development. He draws inspiration from Maya Angelou’s wise words, ‘When you learn, teach. When you grow up, give.’

One last step! Check your email to confirm your subscription and get your free ebook! Thank you!

Article Tags:

Featured · Find Your Way · Grow Your Business · Leadership · Marketing

Article Category:

Find Your Way · Grow Your Business · Lead Your Team · Marketing · Your Mindset

What to count? Seth’s Blog

What to count? Seth’s Blog

So many choices. Many types of metrics, metrics and measurements.

Perhaps it makes sense to count things where counting tells us how to do better next time.

And to calculate things that tell us how much risk we can take next time.

Or to calibrate our judgment about the market.

But there is no point in counting things over which we have no control and which teach us nothing about the future.

Counting our luck (good or bad) does not make us lucky.


[PS I’ll be doing a free online seminar at the New York Public Library on Monday as part of Carbon Almanac Week there. You’ll need to pre-register to get an invite.]

Also! This is the last great chance to take some of your favorite cohort-based workshops with my friends at Akimbo. These action-based workshops are the single most effective form of learning at scale I’ve ever seen. Early bird discounts now apply:

Creative workshop for anyone influenced by my book practice and looking for ways to harness their creative instincts.

Marketing Seminars are cohort-based courses It’s marketing And this foundation is where you need to understand how to get your ideas across to the people you serve.

For more details on story skills, podcasting, copywriting and community writing, check out this link.

4 Steps You Should Know About the Home Selling Process

4 Steps You Should Know About the Home Selling Process

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Whether you plan to sell your home alone or through a real estate agent, you’ll need to think about preparing it for the market, pricing it, sealing the deal, and handing over ownership.

That’s why it’s so important to know what steps to follow when deciding to sell your home Below, we’ve put together a short guide with the most important steps that will guide you in the right direction to make your home selling experience go as smoothly as possible.

Estimate the cost of your home

For example, selling a property in a large area like Ontario, CA requires a lot of attention and work. While realtors handle most of the paperwork, as a seller you must prepare and price the property. Determining the right price is essential when selling a property. Inflated prices can scare off potential buyers, but going too low with prices can also cost you money.

Therefore, conduct your research and see how much homes in the area are selling for. Also, consider the age and condition of the home and calculate your home equity. On such a note, we should add that many factors can make or break the home selling process. Fortunately, there are excellent online resources available as well wahi.com which you can visit and learn more about what to expect during the process of selling your home.

Be aware that you may be surprised by the cost of selling because most of the proceeds go to real estate agent commissions, home repairs, appraisals, closing costs, as well as ongoing costs.

Spruce up in your house

Pexels

After getting all the papers together, you must make sure that the house is in good condition. If you want to increase the value of your home and fetch a better price, remove all the clutter and renovate if necessary. However, if you’re looking to invest some cash in renovations, make sure the renovations increase your selling price but don’t leave you with a lighter wallet.

Add a fresh coat of paint to your walls, Check your HVAC system And see if it’s running properly, replace old windows and fix what’s broken. To make the house stand out, don’t forget about the outdoor space and add some comfortable furniture or grilling equipment as potential buyers love such details. It can net a higher profit and make a deal with buyers more easily.

Making sure the home passes all inspections so fixing and repairing things will be worth it in the end

Choose an experienced real estate agent

If you don’t want to go through the process of selling your home alone, consider hiring an experienced realtor to guide you. A professional realtor will make sure you understand the sales process, but be aware that different realtors charge different commissions based on the sale price of the home, and you need to accept their fees, length of contract, and whether the contract is exclusive to that agent. Therefore, when Choosing Your RealtorDo some research and make sure you choose someone who fits your budget and specific needs.

Ask for recommendations from people you know who have gone through a similar home selling process, especially if they have dealt with a realtor they know in the same neighborhood. Always ask about their experience in the field and their average listing-to-sale ratio. Realtors can be of great help in choosing the right time to sell, listing the property on an online site, determining a good sale price, arranging showings and completing the necessary paperwork. If for some reason, you do not want to hire a real estate agent, we strongly recommend that you contact a legal estate attorney to provide more clarity in the home selling process and reduce the chances of any mistakes.

List the house

Pexels

Once you’ve found a good realtor and set the right price, it’s time to list the home. Use online house catalogs but talk to your realtor to see if there are better ways to reach a larger network and make sure the house gets the right amount of attention. Keep in regular contact with your agent and see if there is interest in your home or an offer worth your time. Don’t rush the process but try to negotiate and respond with a counter offer to get the best deal possible.

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When selling a home, you must have a good plan and consider all aspects. Educating yourself about the home selling process and working with experienced realtors will make a big impact in the end and help you have a pleasant experience.

5 Businesses That Do Badly During a Recession

5 Businesses That Do Badly During a Recession

A recession is a global phenomenon that affects every industry in some way. It can be difficult to plan for businesses, eg You must be prepared for everything Your business model and financials. Even if you’re not directly affected by the recession, it’s important to keep track of how it affects other industries and what it means for them (and their customers).

There are many here The way the recession affects small businesses. But some industries see a bigger impact than others. Here are seven businesses that are particularly susceptible to poor performance during a recession.

1. Retail industry

Mistakes happen when a retailer doesn’t know how to pivot changes due to a recession. Pivoting involves focusing more on e-commerce and using smaller influencers instead of larger marketing strategies.

Retailers took a big hit in 2008-2009, causing thousands of locations to close, from luxury to mom-and-pop stores. This eventually led retailers to file for bankruptcy and liquidate their stores. Why retailers can sell Products that do well during a recessionThe retail industry as a whole has suffered during the past two global recessions.

Retailers are notorious for having high fixed costs and high inventory: a retailer must pay rent, utilities and insurance on store locations regardless of how much business they do or whether they have any customers. They also have to carry a lot of inventory because it is difficult to predict which products will sell well during a recession. This means that even if sales drop, retailers still have to pay for the same amount of inventory as before—making it harder for them to cut costs in response to lower demand (or increased revenue).

During economic downturns (when fewer people want new clothes or electronics) retailers also have significant costs associated with customer service due to the large number of employees working retail. It may also let employees go and cut hours to try to stay in business and cut costs.

2. Luxury brands

Luxury brands are often seen as status symbols. They cost more than other products of the same category, so only people with money or those who see themselves as rich can afford them. Luxury brands also rely on high-end marketing, which can be expensive for companies and consumers.

When times are good, and money comes easy, it may seem counterintuitive that luxury goods will struggle through a recession. However, in bad economic times, people tend to focus more on their needs; They become less likely to spend money on frivolous things like designer handbags or expensive watches. Luxury brands often suffer because they have high entry costs—a product may only be worth buying if someone else sees that person use or wear it (this concept is called conspicuous consumption).

3. Restaurants (Non-Fast Food)

When the economy is doing poorly, we tighten our budgets and cut spending. This means eating out becomes less frequent. Restaurants are already expensive businesses because of their high fixed costs, marketing costs, and labor costs, not to mention paying rent.

These things don’t change during a recession, although many people have less money in their wallets and may opt for cheaper options like fast food or home-cooked meals instead of eating out. If you have a large family, it’s easy to choose between cheap or expensive options. The more affordable option will always win.

During the first recession in 2008-2009, 4,000 restaurants closed, according to market research firms. NPD Report. Independent restaurants declined by 2% and fine dining restaurants by 7%.

4. New auto sales

If you’re in the car industry, you may be concerned about a recession. People are not buying new cars because they don’t have money to spend on expensive cars.

In the previous recession (2008-2009), new car sales fell 40%, and employment fell more than 45%.

While this may seem counterintuitive considering auto manufacturers promote their products as “in style” or whatever other buzzword they use these days, there are a few reasons why this happens:

  • People want something cheaper and more practical (like used cars). A car with low miles can save thousands of dollars over time—and even more, if gas prices go up again! With so much uncertainty in our economy, no one wants to waste their money when they could be putting it into savings instead.
  • Credit may not be good enough to buy a new car. If someone’s credit is damaged by the recession, they will have a lower chance of qualifying for a car.
  • New cars lose value over time, so they are no longer an asset.

But oil and gas are in as new car sales decline Top industries that thrive Because of the high price.

5. Hotels and other travel-related businesses

Travel is a discretionary expense, and people cut back on travel during recessions. Both hotels and airlines are hit hard when the economy slows down. Who wants to spend $300 on a hotel room when it could lead to a critical bill? People will probably choose their priorities over fun unless they have a high paying job.

This means that many hotels will struggle to fill their rooms, even if they already have available capacity. If a hotel’s occupancy rate drops, it can lose money—even if it charges its normal rate.

Conclusion

As you can see, businesses that do poorly during a recession are not always what you expect. Retailers and restaurants, airlines and hotels continue to struggle. Automobile dealerships suffer when consumers can’t buy new cars, but oil companies thrive as prices rise.

Jazmin Merriman on Twitter
Jazmin Merriman

Team Writer: Jazmin Merriman is a writer, studying to become a family and marriage therapist. He loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live a more intentional life by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

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Article Tags:

Featured · Money · Find Your Way · Grow Your Business · Leadership · Success · Your Mindset

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Finance · Find Your Way · Grow Your Business · Sales · Your Mindset