Month: August 2022

Students are going digital, and so are the resources they use to learn. Many institutions are adopting digital solutions to create high-quality, engaging e-learning platforms that are easily accessible to all.

E-learning allows you to create and deliver interactive courses, quizzes, simulations and learning paths that help you achieve your training objectives faster. Custom e-learning design This takes the process to the next level. It offers courses that are tailored to the specific needs of your students.

However, many people believe that creating custom eLearning content is an expensive exercise and thus stick to off-the-shelf content. This approach creates a disadvantage and prevents them from providing a comprehensive learning experience to their students. Custom eLearning design doesn’t have to be extremely expensive. You can design your course while staying within your budget.

Steps to Create Custom E-Learning Design:

1. Conducting a proper training requires analysis of:

Before we can create ‘teacher-centred’ eLearning, we first need to understand who the learners are and what they need. Due to time and budget constraints, it’s tempting to jump straight into eLearning development and skip the “training needs analysis” process.

Successful custom eLearning design begins with a thorough training needs analysis as this allows you to focus on learner needs as well as emphasizing engagement and motivation factors.

2. Define e-learning objectives:

When designing an e-learning course it is important to start with a clear learning objective.

What are you trying to accomplish? Do you want students to learn basic skills or do you want them to be able to complete a task? These questions may seem obvious, but it’s easy to get lost in the details of course design and why you’re building it in the first place.

Remember that design is essentially about achieving your goals, in other words, about making things happen. So, ask yourself, “How do I ensure that my students achieve their learning goals? What design elements can I incorporate to ensure students do what I want them to do?

3. Select the correct content:

Did you know that the average student’s attention span is less than one minute? Consider the dreaded students who must wade through content dumps. Adult learners are only interested in completing the course if the e-learning content is relevant to their daily work activities.

Don’t overwhelm them with unnecessary information. Consider their prior knowledge. Teach them what they don’t already know. To deliver relevant and relevant e-learning content, instructional designers should collaborate closely with subject matter experts (SMEs).

4. Integrate course material into an authoring tool:

Depending on the topic and complexity, the components of an e-learning course may vary.

An app or software installation course may require instructional text and images. On the other hand, leadership courses may include a personal narrative from the instructor or short e-learning audio/video clips of interviews with experts in the field.

Whatever elements you include in your eLearning course, put them together in the authoring tool. Depending on the size of your project and the existing authoring capabilities of your team, you can purchase powerful software or use free cloud-based tools available online.

Choose software that your team can be familiar with—this is not the time to get ambitious and select something you may not use.

5. Make it visually appealing:

An e-learning course is more like a movie than a book. It is essential to use visuals and Interactive media So your students can focus on learning instead of scrambling to understand what they need to do.

The problem is that creating visual content requires time, skill and money, all of which many entrepreneurs lack. However, you can overcome these challenges by using various e-learning platforms.

Everything from coming up with ideas for your eLearning course to creating custom graphics or writing storylines, you can achieve it all on a single platform without breaking the bank or spending your time.

6. Create the course:

In the course creation process, different teams will work on different aspects of the course such as interviewing subject matter experts, authoring the content, and creating various components within your eLearning authoring software. At this stage, we recommend front-loading feedback and reviewing each course material with multiple eyes, to help keep big mistakes flying under your radar at bay.

7. Promote your course (internally or externally):

Why do your students need your course? How will they discover it? You know your eLearning course will benefit them, but now students need to know about it! It’s time to start promoting and marketing your course. Highlight the benefits of your students to engage them in their learning journey.

Promotion should be part of your development strategy, and your first slide should immediately engage your audience. Developing an internal promotion strategy will save you the pain of designing a fantastic course only to discover that no one is taking it.

8. Use your organization’s LMS to deliver the course:

Make sure the course authoring software you choose is compatible with your organization’s LMS of choice so you can seamlessly offer the course to students.

9. Outcome Measurement and Evaluation:

Inquire with your students about the effectiveness of your course. This will help you determine what you did right and where you can improve in the future. You can use Kirkpatrick’s four-level evaluation model to determine whether or not this has been accomplished.

You also need to consider things like return on investment, costs and performance to get the best idea of ​​your key performance indicators.

Conclusion:

You have complete control over the course’s future because you create it and customize it for your organization. Instead of starting from scratch every time you make a change in your activity, keep updating the course as your training changes. This will not only save money but also simplify the training development process in the future.

Article Tags:

Find Your Way · Sales · Technology

Article Category:

Find Your Way · Grow Your Business · Sales · Technology

As a business owner or driver of a company’s marketing efforts, your main goal is to ensure that your products and services are actually in demand. Once you’re sure they are, your next responsibility is to make sure your offerings stand out from your competitors, making your enterprise viable at the end of the day.

In the 1950s, Neil Borden popularized the “marketing mix,” which consisted of the 4 Ps—product, price, place, and promotion. 1990, Bob Lauterborn adapted marketing practices to an evolving business environment.

1. Products

The first of the 4 Ps refers to demand and, consequently, the availability of your product or service in the market. Does your product offer something new – such as an innovation that will make people’s lives easier? Or are you offering an already existing product with enhancements? While this may seem like an obvious element to consider, it is not one that can be taken for granted as it is the starting point of your efforts to build a brand.

2. Price

Being a successful entrepreneur also requires that you be able to balance the cost of making your product or the price at which you sell your service. Depending on your business model, combining what customers can afford while making a profit will be a challenge.

3. Place

This point refers to how your product or service will be delivered. Will your company be more successful if it offers its products online, or does the nature of your business require you to have a physical store? For example, if you run a confectionery shop, or brew craft beer, you may want to have a point of sale where customers can enjoy tastings as part of the experience you offer. Note that it is possible to have both an online and in-person presence.

4. Promotion

The fourth and final P refers to how you communicate the benefits of your offering to the public. Will you be building brand awareness online purely through social media platforms or will you need a public relations campaign to get your product or service to market?

From the above, we see how this marketing strategy focuses on selling to the masses with little focus on the target audience. The 4 Cs, however, is a customer-centric theory where instead, you promote your business by conducting market research to get to know your client and offer something that gives them value for money.

Let’s take a look at each component separately and how—whether outsourced or in-house—you can focus on your customers and maximize profits.

The 4 Cs of Marketing and How to Incorporate Them into Your Business Practices

1. Customer

The first and most fundamental element to know and understand in this marketing mix is ​​your target audience. To ascertain your client base and their needs, ask questions such as: What challenges do consumers face? This requires some research effort on your part, where you look for information like customer profiles, buying habits and feedback. For example, you can monitor social media to determine how your product or service is received.

Depending on where your business is developing, this could mean adapting a product or service to meet your customers’ needs, or your starting point for creating a special offer.

2. Cost

Second, expanding on Borden’s concept of price, this element considers the customer’s time with the total cost of your product or service. For example, selling your offering in an online store will save your clients from traveling to the point of sale as well as travel costs to you.

On the other hand, consider whether there is an opportunity to sell your product or service at an additional price because customers will be willing to pay for a proposition that speaks to their values? For example, if you run a health store whose main selling point is providing environmentally friendly products, do you follow through on this commitment by using recycled packaging that you can charge a little more for?

3. Benefits

In addition to properly pricing your product or service, your business should also consider the experience of your customers. That is, is your offer easy to find? If so, how are you making purchasing decisions easier for your target audience? For example, if you have an online store, is the platform user-friendly? Do you offer different payment and delivery options?

4. Communication

The last of Lauterborn’s 4 Cs refers to interacting with potential customers in a dialogue rather than persuading or manipulating them. For example, once you attract customers, how do you keep their attention and earn their trust? Social media provides an opportunity to create a channel through which you can interact with your target audience and interact with them when they give you feedback. You need to ensure that you have dedicated resources to respond in a timely manner and to adapt when criticism is raised. By responding quickly and showing customers that you value their opinion, you not only build your brand reputation but you also secure future revenue.

Conclusion

In this article, we have looked at the different approaches to marketing and how the 4 Cs of Marketing are essential to turn any business into sales. By identifying who responds to your marketing efforts, this strategy allows business owners to personalize their products and customize their services to a specific demographic to generate turnover.

Article Tags:

Featured · Find Your Way · Grow Your Business · Leadership · Marketing

Article Category:

Find Your Way · Grow Your Business · Lead Your Team · Marketing · Your Mindset

As a business owner or driver of a company’s marketing efforts, your main goal is to ensure that your products and services are actually in demand. Once you’re sure they are, your next responsibility is to make sure your offerings stand out from your competitors, making your enterprise viable at the end of the day.

In the 1950s, Neil Borden popularized the “marketing mix,” which consisted of the 4 Ps—product, price, place, and promotion. 1990, Bob Lauterborn adapted marketing practices to an evolving business environment.

1. Products

The first of the 4 Ps refers to demand and, consequently, the availability of your product or service in the market. Does your product offer something new – such as an innovation that will make people’s lives easier? Or are you offering an already existing product with enhancements? While this may seem like an obvious element to consider, it is not one that can be taken for granted as it is the starting point of your efforts to build a brand.

2. Price

Being a successful entrepreneur also requires that you be able to balance the cost of making your product or the price at which you sell your service. Depending on your business model, combining what customers can afford while making a profit will be a challenge.

3. Place

This point refers to how your product or service will be delivered. Will your company be more successful if it offers its products online, or does the nature of your business require you to have a physical store? For example, if you run a confectionery shop, or brew craft beer, you may want to have a point of sale where customers can enjoy tastings as part of the experience you offer. Note that it is possible to have both an online and in-person presence.

4. Promotion

The fourth and final P refers to how you communicate the benefits of your offering to the public. Will you be building brand awareness online purely through social media platforms or will you need a public relations campaign to get your product or service to market?

From the above, we see how this marketing strategy focuses on selling to the masses with little focus on the target audience. The 4 Cs, however, is a customer-centric theory where instead, you promote your business by conducting market research to get to know your client and offer something that gives them value for money.

Let’s look at each component individually and how—whether outsourced or in-house—you can shift your focus to your customers and increase profits.

The 4 Cs and how to incorporate them into your business practices

1. Customer

The first and most fundamental element to know and understand in this marketing mix is ​​your target audience. To ascertain your client base and their needs, ask questions such as: What challenges do consumers face? This requires some research effort on your part, where you look for information like customer profiles, buying habits and feedback. For example, you can monitor social media to determine how your product or service is received.

Depending on where your business is developing, this could mean adapting a product or service to meet your customers’ needs, or your starting point for creating a special offer.

2. Cost

Second, expanding on Borden’s concept of price, this element considers the customer’s time with the total cost of your product or service. For example, selling your offering in an online store will save your clients from traveling to the point of sale as well as travel costs to you.

On the other hand, consider whether there is an opportunity to sell your product or service at an additional price because customers will be willing to pay for a proposition that speaks to their values? For example, if you run a health store whose main selling point is providing environmentally friendly products, do you follow through on this commitment by using recycled packaging that you can charge a little more for?

3. Benefits

In addition to properly pricing your product or service, your business should also consider the experience of your customers. That is, is your offer easy to find? If so, how are you making purchasing decisions easier for your target audience? For example, if you have an online store, is the platform user-friendly? Do you offer different payment and delivery options?

4. Communication

The last of Lauterborn’s 4 Cs refers to interacting with potential customers in a dialogue rather than persuading or manipulating them. For example, once you attract customers, how do you keep their attention and earn their trust? Social media provides an opportunity to create a channel through which you can interact with your target audience and interact with them when they give you feedback. You need to ensure that you have dedicated resources to respond in a timely manner and to adapt when criticism is raised. By responding quickly and showing customers that you value their opinion, you not only build your brand reputation but you also secure future revenue.

Conclusion

In this article, we have looked at the different approaches to marketing and how the 4 Cs of Marketing are essential to turn any business into sales. By identifying who responds to your marketing efforts, this strategy allows business owners to personalize their products and customize their services to a specific demographic to generate turnover.

Article Tags:

Featured · Find Your Way · Grow Your Business · Leadership · Marketing

Article Category:

Find Your Way · Grow Your Business · Lead Your Team · Marketing · Your Mindset

So many choices. Many types of metrics, metrics and measurements.

Perhaps it makes sense to count things where counting tells us how to do better next time.

And to calculate things that tell us how much risk we can take next time.

Or to calibrate our judgment about the market.

But there is no point in counting things over which we have no control and which teach us nothing about the future.

Counting our luck (good or bad) does not make us lucky.

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[PS I’ll be doing a free online seminar at the New York Public Library on Monday as part of Carbon Almanac Week there. You’ll need to pre-register to get an invite.]

Also! This is the last great chance to take some of your favorite cohort-based workshops with my friends at Akimbo. These action-based workshops are the single most effective form of learning at scale I’ve ever seen. Early bird discounts now apply:

Creative workshop for anyone influenced by my book practice and looking for ways to harness their creative instincts.

Marketing Seminars are cohort-based courses It’s marketing And this foundation is where you need to understand how to get your ideas across to the people you serve.

For more details on story skills, podcasting, copywriting and community writing, check out this link.

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Whether you plan to sell your home alone or through a real estate agent, you’ll need to think about preparing it for the market, pricing it, sealing the deal, and handing over ownership.

That’s why it’s so important to know what steps to follow when deciding to sell your home Below, we’ve put together a short guide with the most important steps that will guide you in the right direction to make your home selling experience go as smoothly as possible.

Estimate the cost of your home

For example, selling a property in a large area like Ontario, CA requires a lot of attention and work. While realtors handle most of the paperwork, as a seller you must prepare and price the property. Determining the right price is essential when selling a property. Inflated prices can scare off potential buyers, but going too low with prices can also cost you money.

Therefore, conduct your research and see how much homes in the area are selling for. Also, consider the age and condition of the home and calculate your home equity. On such a note, we should add that many factors can make or break the home selling process. Fortunately, there are excellent online resources available as well wahi.com which you can visit and learn more about what to expect during the process of selling your home.

Be aware that you may be surprised by the cost of selling because most of the proceeds go to real estate agent commissions, home repairs, appraisals, closing costs, as well as ongoing costs.

Spruce up in your house

Pexels

After getting all the papers together, you must make sure that the house is in good condition. If you want to increase the value of your home and fetch a better price, remove all the clutter and renovate if necessary. However, if you’re looking to invest some cash in renovations, make sure the renovations increase your selling price but don’t leave you with a lighter wallet.

Add a fresh coat of paint to your walls, Check your HVAC system And see if it’s running properly, replace old windows and fix what’s broken. To make the house stand out, don’t forget about the outdoor space and add some comfortable furniture or grilling equipment as potential buyers love such details. It can net a higher profit and make a deal with buyers more easily.

Making sure the home passes all inspections so fixing and repairing things will be worth it in the end

Choose an experienced real estate agent

If you don’t want to go through the process of selling your home alone, consider hiring an experienced realtor to guide you. A professional realtor will make sure you understand the sales process, but be aware that different realtors charge different commissions based on the sale price of the home, and you need to accept their fees, length of contract, and whether the contract is exclusive to that agent. Therefore, when Choosing Your RealtorDo some research and make sure you choose someone who fits your budget and specific needs.

Ask for recommendations from people you know who have gone through a similar home selling process, especially if they have dealt with a realtor they know in the same neighborhood. Always ask about their experience in the field and their average listing-to-sale ratio. Realtors can be of great help in choosing the right time to sell, listing the property on an online site, determining a good sale price, arranging showings and completing the necessary paperwork. If for some reason, you do not want to hire a real estate agent, we strongly recommend that you contact a legal estate attorney to provide more clarity in the home selling process and reduce the chances of any mistakes.

List the house

Pexels

Once you’ve found a good realtor and set the right price, it’s time to list the home. Use online house catalogs but talk to your realtor to see if there are better ways to reach a larger network and make sure the house gets the right amount of attention. Keep in regular contact with your agent and see if there is interest in your home or an offer worth your time. Don’t rush the process but try to negotiate and respond with a counter offer to get the best deal possible.

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When selling a home, you must have a good plan and consider all aspects. Educating yourself about the home selling process and working with experienced realtors will make a big impact in the end and help you have a pleasant experience.

A recession is a global phenomenon that affects every industry in some way. It can be difficult to plan for businesses, eg You must be prepared for everything Your business model and financials. Even if you’re not directly affected by the recession, it’s important to keep track of how it affects other industries and what it means for them (and their customers).

There are many here The way the recession affects small businesses. But some industries see a bigger impact than others. Here are seven businesses that are particularly susceptible to poor performance during a recession.

1. Retail industry

Mistakes happen when a retailer doesn’t know how to pivot changes due to a recession. Pivoting involves focusing more on e-commerce and using smaller influencers instead of larger marketing strategies.

Retailers took a big hit in 2008-2009, causing thousands of locations to close, from luxury to mom-and-pop stores. This eventually led retailers to file for bankruptcy and liquidate their stores. Why retailers can sell Products that do well during a recessionThe retail industry as a whole has suffered during the past two global recessions.

Retailers are notorious for having high fixed costs and high inventory: a retailer must pay rent, utilities and insurance on store locations regardless of how much business they do or whether they have any customers. They also have to carry a lot of inventory because it is difficult to predict which products will sell well during a recession. This means that even if sales drop, retailers still have to pay for the same amount of inventory as before—making it harder for them to cut costs in response to lower demand (or increased revenue).

During economic downturns (when fewer people want new clothes or electronics) retailers also have significant costs associated with customer service due to the large number of employees working retail. It may also let employees go and cut hours to try to stay in business and cut costs.

2. Luxury brands

Luxury brands are often seen as status symbols. They cost more than other products of the same category, so only people with money or those who see themselves as rich can afford them. Luxury brands also rely on high-end marketing, which can be expensive for companies and consumers.

When times are good, and money comes easy, it may seem counterintuitive that luxury goods will struggle through a recession. However, in bad economic times, people tend to focus more on their needs; They become less likely to spend money on frivolous things like designer handbags or expensive watches. Luxury brands often suffer because they have high entry costs—a product may only be worth buying if someone else sees that person use or wear it (this concept is called conspicuous consumption).

3. Restaurants (Non-Fast Food)

When the economy is doing poorly, we tighten our budgets and cut spending. This means eating out becomes less frequent. Restaurants are already expensive businesses because of their high fixed costs, marketing costs, and labor costs, not to mention paying rent.

These things don’t change during a recession, although many people have less money in their wallets and may opt for cheaper options like fast food or home-cooked meals instead of eating out. If you have a large family, it’s easy to choose between cheap or expensive options. The more affordable option will always win.

During the first recession in 2008-2009, 4,000 restaurants closed, according to market research firms. NPD Report. Independent restaurants declined by 2% and fine dining restaurants by 7%.

4. New auto sales

If you’re in the car industry, you may be concerned about a recession. People are not buying new cars because they don’t have money to spend on expensive cars.

In the previous recession (2008-2009), new car sales fell 40%, and employment fell more than 45%.

While this may seem counterintuitive considering auto manufacturers promote their products as “in style” or whatever other buzzword they use these days, there are a few reasons why this happens:

• People want something cheaper and more practical (like used cars). A car with low miles can save thousands of dollars over time—and even more, if gas prices go up again! With so much uncertainty in our economy, no one wants to waste their money when they could be putting it into savings instead.
• Credit may not be good enough to buy a new car. If someone’s credit is damaged by the recession, they will have a lower chance of qualifying for a car.
• New cars lose value over time, so they are no longer an asset.

But oil and gas are in as new car sales decline Top industries that thrive Because of the high price.

5. Hotels and other travel-related businesses

Travel is a discretionary expense, and people cut back on travel during recessions. Both hotels and airlines are hit hard when the economy slows down. Who wants to spend $300 on a hotel room when it could lead to a critical bill? People will probably choose their priorities over fun unless they have a high paying job.

This means that many hotels will struggle to fill their rooms, even if they already have available capacity. If a hotel’s occupancy rate drops, it can lose money—even if it charges its normal rate.

Conclusion

As you can see, businesses that do poorly during a recession are not always what you expect. Retailers and restaurants, airlines and hotels continue to struggle. Automobile dealerships suffer when consumers can’t buy new cars, but oil companies thrive as prices rise.

Article Tags:

Featured · Money · Find Your Way · Grow Your Business · Leadership · Success · Your Mindset

Article Category:

Finance · Find Your Way · Grow Your Business · Sales · Your Mindset