Month: October 2022

How to advertise during a recession

How to advertise during a recession

Businesses have plenty of options when it comes to advertising and marketing. Businesses can go with traditional advertising such as radio or television, offline marketing, or offline advertising options. When the economy is booming, it’s a no-brainer that businesses should invest at least some of their resources in marketing. But how should business owners deal with advertising when the recession hits?

Fears of a recession often start spreading every few years even though recessions only happen every 6 years or so. from Recessions tend to have a big impact on business, entrepreneurs and business owners should never take recession lightly. In this article, we’ll look at how businesses should deal with advertising during a recession.

Should you advertise during a recession?

Running a business during an economic downturn can seem like a game of chance. Some companies survive low points intact, while others collapse, which seems entirely unexpected. Fortunately, it doesn’t. When an economic downturn hits, your business is not “doomed” to fail. Instead, Your business can thrive even in tough times. And one of the best methods available to make this happen is through the use of consistent advertising.

Business owners often make the mistake of treating advertising and marketing expenses as discretionary expenses. This line of thinking often reduces costs to the department whose performance actually matters most. Advertising allows you to connect and engage with your target audience by providing brand visibility for your company. In a recession, when other companies limit marketing budgets, you can take advantage of the spotlight left behind. Advertising can not only help you survive but also help you grow Sales during recessions.

Target your best customers

It seems obvious that keeping customers happy is an important aspect of running a business – but many small businesses fall short and fail to establish returning customers. Repeat customers who return after a great experience are the backbone of your revenue during economic hardship.

Acquiring new customers is essential, but fewer consumers are willing to spend during a downturn. So, this time, your focus should be on customer retention instead. The average success rate of a sale 60-70% of existing customers, while the probability of acquiring a new one is only 5-20%. That’s a staggering difference, and it can be a game-changer. Long-term sales from repeat customers can help your business stay afloat during times of chaos.

Don’t skimp on your advertising budget

It may seem like a good call to cut spending on advertising as much as possible, but it’s a rookie mistake. If you can, you should continue to advertise during a recession, even if it seems counterintuitive.

During a recession, companies that choose to continue advertising typically see sales increase compared to their non-advertising counterparts. Here are two great examples of this principle.

McDonald’s vs. Taco Bell

In recession since 1990-91, McDonald’s made significant cuts to its advertising and marketing budget in response to the struggling market. Taco Bell took advantage of this opportunity and continued to advertise it. As a result, Taco Bell’s sales increased by 40% and McDonald’s sales decreased by 28%.

Post v. Kellogg’s

During the Great Depression In the 1920s, the breakfast cereal company Post significantly cut its advertising budget. On the other hand, its competitor, Kellogg’s, doubled its advertising budget and introduced a new product – the Rice Krispies we all know and love. Due to their creative, adaptable marketing strategies, Kellogg quickly surpassed the success of the Post and remained the leader in their industry.

Use low-cost advertising

Just because you’re not cutting back on your ad budget doesn’t mean those ads have to be expensive Using low-cost advertising methods can save you money while still being effective. Here are some tricks that are easy on your budget:

  1. Social media content
  2. Giveaways and Sweepstakes
  3. Referral program
  4. Loyalty incentive/reward program
  5. Branded merchandise
  6. Video content (like webinars)
  7. Blog content

Creating online content can build customers quickly, especially if you use SEO. SEO stands for “search engine optimization,” which uses keywords to prioritize your site in algorithmic systems like Google. You can learn to make your company website SEO-friendly at no cost and it provides significant visibility through search engines.

Other companies will likely shy away from handing out free products, vouchers and discounts during a recession for fear of failure, and consumers are penny-pinching at best. So when the market dips a bit it creates a great opportunity for you to grab the attention of struggling consumers. These promotional gifts may seem small, but they put your brand in front of your customers at a time when freebies look most appealing.

Focus on the long term

During a recession, you may be willing to make small sacrifices to stay afloat. Lowering prices, for example, is a great way to attract the attention of customers who are struggling. Although it’s less immediate revenue, consumers will remember your post-recession brand as understandable and adaptable.

Some aspects of your business may suffer more than others. For example, during a recession, consumers are cutting back on overspending and cutting back on luxury purchases. If your business depends on the sale of such items, you need to create a backup plan when times get tough. Plan ahead Can save your business from failure.

Focusing on the long term is especially important if you run one type Businesses that perform poorly during recessions. For businesses like this, surviving the recession should be celebrated. If you’re in an industry that’s hit hardest by recessions, outlasting the recession will create amazing opportunities because your competitors are unlikely to survive.

what can you do

The most important thing to remember as a business owner during a recession is that the big picture counts. Highs and lows are a natural part of the modern economy, and you as a business owner are responsible for learning to navigate them Use your business’s sales history and profit margins as resources to gauge upcoming patterns Adaptability sets great companies apart and keeps them strong for decades.

Prepare your business for a recessionn It can help prevent disasters down the road before they happen. Sometimes it takes a lot of patience and resilience to get through a recession, but it never hurts to have a strategy. Even when the economy is improving, take the time to sit down and consult your business plan about unexpected events. It could save your company one day.

Ari bratisis

Tim Writer: Ari is a writer, blogger and small business owner based in Washington State.

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How to Find a Co-Founder for Your Startup

How to Find a Co-Founder for Your Startup

Having a good co-founder with a similar vision can help drive your business. Having a partner who brings their skills, experience, drive and knowledge to your business can relieve some of the burdens you face as a founder.

But having just one partner doesn’t solve all your problems. It’s important to find the right person to help your business grow. A good co-founder should share your commitment and vision. However, your co-founder needs to be different from you in other areas and challenge you to grow.

Before you go looking for someone to help you run the business, you need to have a clear idea of ​​what you’re looking for in a co-founder. Just because someone is interested in your idea, doesn’t mean they’re right for your startup.

While there are plenty of reasons why it’s better to run your company alone, having a co-founder has great value.

Make a list of friends who might be a good fit

One of the first places to look for a co-founder is in your personal circle. This means friends, work buddies and other people you associate with Starting a business with friends Can be very useful.

When your co-founder is also your friend, you already have an established relationship. Friendship should have created a certain level of trust. This belief can be transferred to business relationships.

Getting to know your co-founder’s work ethic, tendencies, and temperament is something that happens over time. However, if you’ve been friends or worked with your potential co-founder for years, you speed up the learning process.

But there are challenges when your co-founder is also your friend. Going to do business with a friend Can also strain friendships. Sometimes co-founders don’t see eye-to-eye on the direction of the company or its processes. When you go into business with a friend, these disagreements can damage the relationship over time.

If you’re going to choose a friend as a co-founder, be sure to nurture your personal relationship. Creating boundaries between personal and professional relationships is also important. This includes protecting yourself before going into business with friends by signing contracts and establishing clear roles.

Search for a person whose skills contrast, but complement yours

Do you need a good business partner or, in this case, a co-founder to make your joint venture work well? Simply put, he needs what you don’t have. People with complementary personalities and skills make a good partnership.

Someone who fills the gaps in your experience and skill set while challenging your opinions and offering a different perspective can be an ideal co-founder and business partner. Ideally, your partner should not confirm your vision. Instead, they should expand and complement it.

This type of business relationship is sometimes a double-edged sword. But, if you and your co-founder can find a way to balance and work together, the results can exceed your expectations.

It is not always easy to find a person who can contrast and admire you. Be sure to spend time with people you think are good candidates. Get to know them on a personal level, and get to know their thought processes and habits.

You and your partner need to share a vision, values, and principles about how your firm operates. You should aim for the same goal and have the same objective and end goal, even if your approach is different.

Use co-founder networking sites

Platforms like LinkedIn are a good place to start, but micro-niche online communities and other social media websites can be equally efficient. Several sites now offer opportunities to meet co-founders around the world.

Here are some of the top co-founder search sites:

Finding a co-founder online requires you to clarify your objectives and present your ideas in a concise, yet comprehensive manner. It all depends on how you present yourself and your business.

While the sites above specialize in matching founders together, don’t neglect your other social media platforms. Let your circle of influence know you’re looking for a co-founder on Facebook, LinkedIn, Twitter and other sites.

Change and improve your social media (especially LinkedIn) profiles and try to get your name out there, introducing yourself to people in your industry.

How to Find a Co-Founder for Your Startup

Search for former contestants

You may be able to make a great addition to your founding team by looking at your competition. Sometimes, those other business leaders, engineers and salespeople are a good source that you can tap to build your co-founding team.

The founders of KnowEm.com, Michael Starko and Barry Wise, met competitors when they tried to dominate the same SEO term.

Former competitors often understand where you are and what needs to be done to move your business forward.

But would a competitor switch sides to join a new, unproven startup? This happens more often than you might think. In 2012, PayPal founders Peter Thiel and Elon Musk backed a competing payment processing startup called Stripe.

There may be different businesses that you have had, currently have, or are going to compete with. Look at past members of startups that are in your niche and possibly your competition. Start researching people who might be a good fit for your startup and you may find your perfect match.

Date before your wedding

It’s tempting to think that the person you’ve found is going to be a good addition because they have the passion, like-mindedness, and even experience to take your startup to the next level. But it doesn’t work that way either. That is known 70% of all business partnerships fail.

A co-founding relationship is just that; A relationship. And just like any relationship, it’s best to take things slow and “date” before you commit. Your business partnership may last for several years. The best approach is to take the time to learn each other’s strengths, weaknesses, and leadership styles. There are a few ways you can “date” your potential co-founders before you start the startup matrimony.

First, you might consider partnering on small business projects together. Many engineers will work for a visionary founder on a contract or freelance basis. This gives each person a chance to work together to see if there is synergy and if both people can lead a project to success.

Learn to argue with your candidates

Another way to judge your potential co-founder is to argue. Jessica Alter, who co-founded FounderDating, advises the Harvard Business Review that how co-founders fare is a key metric in predicting the success of a founding team. It’s probably not a good idea to start an argument unnecessarily, but it’s wise not to run away from a conflict.

You and your co-founding candidate should review conflict resolution strategies and have an action plan that can be implemented if a disagreement occurs. Learning to argue the right way will come in handy later if the stresses and strains of business spill over and cause more serious conflicts.

Conclusion

A team is often stronger than an individual. But just having a team and co-founders doesn’t guarantee success. Use these tips to find the right person to take your business to the next level

This article was originally published in April 2016 but has been expanded and updated

Lance McHenry on Twitter
Lance McHenry

Staff News Writer: Lance McHenry is a writer, tea snob, entrepreneur, lover of #tech and #startups. His idea of ​​a triathlon is creating an idea, building a prototype and validating it. He has been involved in the growth of several startups and now shares his ideas on business and technology. Follow him on Twitter @Lanceexpress

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Why you should chart your business goals

Why you should chart your business goals

A big part of running a business is setting goals and achieving those goals. As an entrepreneur, one of your main responsibilities is to get your business from point A to point B. However, doing so is often easier said than done. Only 5% of business owners reported that they achieved all of their business goals in the past 12 months.

So what is the solution? Achieving your business goals? According to a small study done by Dr. Gail Matthews At Dominican University in California, you’re 42% more likely to achieve your goals if you write them down and track them. Writing down your goals is the first step in tracking and moving towards them. The next step is to chart those goals

Charting your goals helps you narrow your focus on exactly what you want to accomplish. It plays a huge role in motivating you to complete the necessary steps to achieve your goals. By putting your goals on paper, you can strategize and figure out the best steps to reach success. When you don’t have a plan or even a clear destination, you don’t know how you can make your goals.

Figure out long-term goals

Start by simply thinking about what motivates you. If you work for something you are not passionate about, your chances of failure are greatly increased. Find out what is a high-priority in your life and create a plan to achieve it. Once you’ve determined what yours is Long-term business goals Yes, write them down. Long-term goals should not be something simple. It might be something you’re worried you’ll fail at, but it’s still realistic. Most importantly, you Long-term business goals Must be measurable.

“I want to be more successful” is probably the goal of most people, but how do you measure success? Does success mean more business, more revenue, or more clients? Success is relative, so you must define what that means to you.

“I want to increase my income by 10% by the end of next year” or “I want to get three new clients in four months” are measurable. You should also include a time frame for when you want to achieve your goal and it should be realistic. Setting a deadline helps keep you motivated and moving towards your goals.

Set actionable goals

Once you’ve determined your long-term goal, think about how you can achieve this goal in small, actionable steps that you can complete in the short term. You need to write 30-50 things to complete the goal. Creating short-term goals helps motivate you toward your bigger goals.

By setting small goals, you can see if you are on course for your larger goals and whether you need to readjust your plans and course of action. You won’t be able to achieve all of your goals overnight, so spreading them out and focusing on a few things at a time may lead to better results. Of course, your short-term goals may be unrelated to your larger goals, but they serve as a great confidence booster when you achieve your goals.

Don’t focus on resistance

Many times, when we set goals for ourselves, We are confused What is stopping us. “I can’t lose ten pounds this year, eating healthy costs too much” or “I can’t find new clients because I don’t have the time or energy to do it.” We focus on resistance, making it seem more difficult to achieve our goals.

Instead focus on the positive and what you can do. Review your short-term goals and see what steps can be taken today or this week and start getting yourself some momentum towards your goals. As you progress, you can begin to visualize your end goal and then you will have more success.

Use multiple methods

There are many ways to chart your business goals. You can choose a way that makes it easy for you to track them Or, you can plead different methods. The important thing is to choose a method that allows you to see your goals and even your progress.

You also want to make sure that you write down your goals so that you can easily see and remind yourself of them. For example, if you set goals and plug them into an app but never open the app, your goals may fade from your thoughts. This will create a lack of focus which can make it difficult to achieve your goals.

Here are a few ways to chart your goals:

  • spreadsheet-You can create a spreadsheet using Excel, Apple Numbers, or Google Sheets If you don’t want to create your own, you can search for free goal-tracking templates.
  • whiteboard-You can buy a large whiteboard for your office or workplace. Write goals on the whiteboard and update your progress daily.
  • Goal Journal-There are also planners and journals available from retailers that focus on achieving goals.

Make it a habit

As the wise Aristotle once said “What we do over and over again. Excellence, then, is an act but not a habit.” Once you know what your goals are and what they are You must take steps to achieve them, do it and do it often. Wake up every day and first review your goals, make sure you are moving towards your goals. Once you get into the habit of working towards success, you’ll see it within reach.

Get feedback

It’s natural that you’ll find some days and weeks harder than others to stay aligned with your goals. Find a mentor Or a friend who can help you keep track of your goals and provide feedback on what your next steps should be. Sometimes, you may miss an obvious simple solution that is resolved when you take a fresh look at your plan. Having someone else hold you accountable can get you through periods of low motivation and productivity.

Be flexible

When writing down your plans and goals, it’s important to remember to stay flexible. When you inevitably encounter resistance or obstacles to your goals, don’t give up easily! When the unexpected comes up, change your plans and goals accordingly.

Although it may be difficult to let go of one of your objectives, try to spread that energy instead of pursuing other objectives that you are able to achieve. Writing down new goals can help you create a new action plan and adjust more efficiently.

Celebrate your success

If you don’t write down your goals, it makes it hard to know when you’ve achieved them. As you achieve milestone after milestone on the way to your ultimate business goal, it’s imperative that you reward yourself. What you want to do is up to you, but celebrating your successes can help keep you going Get inspired throughout your journey.


Without a plan, your dream is just a dream, just a dream. Writing down your business goals gives you the opportunity to find business success. Tracking your goals helps you see how far you’ve come and how far you still have to go. While writing down your business goals doesn’t necessarily mean you’re going to achieve them, it gives you a leg up on the competition and is a great start.

This article was first published in June 2018 but has been expanded and updated.

Lindsey Conger on InstagramLindsey Conger on Twitter
Lindsey Conger

Associate News Writer: Lindsey is a writer in Chicago but can now be found anywhere in Europe. She is driven by a passion for exploring every corner of the world, spreading her marketing and business knowledge and being able to speak Spanish fluently. Follow her on Instagram at @lindseyaconger

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Easy, cheap and willing Seth’s Blog

Easy, cheap and willing Seth’s Blog

The industrial age emphasizes these three qualities. We were all tempted to adopt them while in organized school, and it’s easy to imagine that the world still wants it.

When work is geographically limited and the assembly line is efficiently paced, this is precisely what is sought. Your resume certifies that you have what it takes to check the boxes, and the recruiting firm adjusts its salary offer to get the people they need, when they need them.

But now the rules have changed, suddenly and possibly for the long haul.

There are still companies, many of them, searching for HCW. But we don’t really want them.

When your work is digital, when you can work from home, there is no such thing as an “elephant”. This means that the company is either going to hire the cheapest possible person in perhaps a billion worldwide, or get a computer to do it, or…

Or they have to hire someone special.

Someone with significant skills.

They can be traditional types of skills. That you are really good at coding or design or engineering. You’ve completed reading, produced a piece of work, and earned the respect of your peers. You’re not saying, “You need someone, and I’m someone,” but instead, the craft is demonstrable and good enough.

Or they can be real skills, which some call soft skills. That you employ mental labor, thoughtful analysis, care, humor, equality, or other difficult human activities. Significantly more than most people. If you’re off this list, it’ll be worth it by the places you’ll be happiest.

The good news is there is a way. The hard part is digging in and getting better and better.

Not better than good at everything, or even better than good for all. Simply better than good for someone.

10 Easy Ways to Increase Your Social Media Engagement

10 Easy Ways to Increase Your Social Media Engagement

Every business promotes its brand differently Social media channels Aiming to establish a strong digital presence, increase engagement rates and improve overall revenue. However, getting multiple likes, good feedback, comments and shares is something that businesses strive to achieve.

Since social media engagement plays an important role in determining the impact a business has on the market, the right strategies must be used. When combined with good-quality content, it can create a domino-effect for a business and significantly increase its brand awareness, leading to improved conversions.

If you’re looking for ways to increase your social media engagement, here are 10 simple ways to help you achieve your goals.

Understand the importance of social media engagement

Although social media is free to use, businesses must invest time, money and resources to make an impact. Some of the common benefits of social media engagement include greater brand awareness, increased brand influence, increased reach, better customer service and improved collaboration. Depending on the social media platforms you use, you can prioritize your goals and create strategies to get the most out of your social media posts.

Establish your brand voice

The tone you use in your social media conversations will represent your brand’s personality. Thus, try to create and maintain an authentic brand voice across all your social media platforms. Audiences trust brands that use a polite tone and post flawless content. For example, posting a content with multiple grammar errors can make viewers doubt the authenticity of your content. They may lose trust in your brand and move to other brands.

To avoid this, you can use a Grammar checker Before posting any content online. It will highlight all the inconsistencies in grammar, spelling and punctuation and suggest ways to improve them and maintain your brand voice.

Share valuable content

Audiences are more inclined to engage with content that adds value to their lives. To increase your social media engagement, share valuable and informative content in the form of blog posts, short videos or info graphics. The best way to find out what interests your customers is to identify common pain points or questions that they ask.

Use them as a topic for your content and address all their concerns Sharing content regularly will help you capture the attention of your audience and keep them engaged for a long time.

Use attractive graphics

Audiences can share content that makes them feel connected. Instead of just posting blog posts or bullet points, add some graphics like pictures or videos to your social media posts.

With good visual content, you can trigger your audience’s mind and create an instant connection. However, to make images and videos more engaging, add a short summary to them text or a caption.

Create a social media calendar

A social media calendar will tell you about all upcoming festivals, major holidays and seasonal events Based on the location of your business, identify all important dates for which you can create content and share it with your audience.

Content posted for holidays like Halloween or Christmas can get instant likes and shares. Use your creativity to align content with your products and services and get your audience’s attention.

Add relevant hashtags

To encourage audiences to interact with your content, you must first improve its visibility By adding relevant hashtags, you can make your content discoverable. For example, people search for new content by typing in a hashtag, location, or brand name.

Whenever you post any content, be sure to include a set of different hashtags relevant to your brand name, product, service, industry, workplace, etc. However, using too many irrelevant hashtags will bring unresponsive visitors to your page. .

ask questions

Several social media users use the ‘Ask Me Anything’ feature on Instagram to interact with their audience. By adding this feature to your stories, you can give your audience a chance to ask their questions Asking open-ended questions will motivate potential customers to engage with your content.

Additionally, you can poll between two different products or services to find out your audience’s interests. For example, if you run a giftware e-commerce store, you can post two different products and ask your audience which product they would prefer to gift as an anniversary gift.

be careful

Photo by Cottonbro from Pexels

Being active on social media is another way to increase engagement. To get good results, you need to respond to your visitors’ comments, direct messages and questions. Whether your customers post a negative or positive comment, respond to it in a polite tone.

This will increase collaboration and help build reliable long-term relationships with your audience. You can also start social media conversations by finding posts with relevant hashtags or Participate in Facebook forums.

Organizer of the competition

Audiences are more engaged with brands that host regular contests or giveaways. To motivate the audience to engage with your brand, you can organize contests where they can use your products in the foreground and promote them on their social media profiles by tagging your business.

The post with the most likes and comments can be chosen as the winner. Similarly, you can ask your audience to give a shout out to your brand and pick 3 winners at random. Freebies, discount cards or gift vouchers will encourage listeners to participate in the contest. It will also increase your brand’s reach to a wider range of audiences.

Monitor your campaigns

No matter how many social media campaigns you run, failure to monitor them will make your marketing strategies less effective Use social media analytics to continuously monitor the performance of your posts. It will tell you which posts got more engagement and which didn’t Based on the report, you can change your content or adopt some strategy and use the best method for your brand.

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How to Automate Your Business as a Solopreneur

How to Automate Your Business as a Solopreneur

As a single person, your most valuable asset is your time. After all, you don’t always need extra people when you can use your own sweat equity. Being a freelancer is the cheapest and fastest way to start a small business. But that comfort comes with a price. There are several unique ones The challenges that come with being a loner. One is that every aspect of the business rests on your shoulders and there are only so many hours in the day to complete each task.

Some days it may seem like all you do is one administrative task after another. And even then you may not be finished yet. Working this way rarely allows time for your business to grow and can really Drain your energy and motivation. You’ve probably even thought about hiring an assistant, but you may not be ready for that commitment yet.

The good news is that technology can often act as our own personal assistant. One way is automation. Finding ways to automate your business is a great way to find more time in your day.

What is automation?

Automated processes may seem like you need some kind of robot to do your job, but that’s not always the case. Sometimes this involves technology doing things for you, such as creating rules in certain systems to trigger processes when certain conditions are met.

Automating your processes means creating templates and systems for you to use on the go when similar situations pop up. In other words, don’t reinvent the wheel, automate your processes.

Create email response templates

Email automation is an easy way to free up some time throughout your day while improving your mood. After all, many people don’t actually like going through all the emails, prioritizing them, and responding.

The truth is that emails are a distraction that keeps us away Doing more meaningful workAnd your email processes will automatically keep you out of the inbox

One of the easiest ways to save time on your emails is by creating templates. Do you often receive emails for similar situations? This is the perfect time to create an email response template. To do this, take some time to write a well-thought-out template response for that situation that you can customize for different clients or business partners. No need to sit down and write the same basic response to each of those emails every time they pop up. Write it once and then change the details to suit the situation.

To keep it organized and easily accessible, create a Word document with headings for specific situations and then place the template after the headings. From there, you can create an automated table of contents where all you have to do is click on the title in the table of contents to find that template.

Use a canned response extension

No more scrolling through pages of pages in your document.

If you use Gmail as your email application, you can also take advantage of the Canned Response extension. This plug-in allows you to conveniently save your templates in the Gmail application so that all you have to do is select the specific template you need in your new email draft. How easy can that get?

Start saving time responding to emails by creating templates. It doesn’t have to be a big project. As the emails start coming in, write down your responses and save them. In no time you will have a nice collection of templates for future reference.

Apply inbox rules

You can actually create rules to automatically send emails to a specific folder or take a specific action based on specific criteria. This can be based on sender, subject line, and the like. Do you have a specific client or business partner you don’t want to miss an email from?

You can set your inbox to automatically flag email as important or sort it into a specific folder based on the sender. Or maybe marketing emails and newsletters are clogging up your main inbox and important emails are getting lost in them. You can set up a folder for them too, so those marketing emails are out of the way.

Stop wasting time scrolling through your inbox for specific emails and keep them neatly organized in folders or with labels.

Social media schedule

In today’s market, social media is crucial to getting your business out there and finding new customers. However, social media can take up a lot of time from your day. After all, to be successful you must post several times a day and on different platforms. Fortunately, there is Social media scheduling platform Which allows you to create a post that can be posted on various social media sites. You can schedule them ahead of time so you don’t have to constantly interrupt your day to post.

Just write a post and select which social media platform to post on and at what time This means no more time spent switching from one social media platform to another to type the same message. Since they can be scheduled, you can batch the job and type in days worth of posts at a time A huge time saver for those who don’t want to fall behind in their marketing.

Automatically schedule meetings and book appointments

Have you ever had a long email chain that mostly suggested meeting times back and forth until you finally found common ground? Well, the good news is that you can avoid this with certain scheduling tools.

Website eg Calendly And YouCanBookMe Allows you to automate this process. First, you set it up to sync with your calendar and show your availability, and then your clients simply go to the custom link and choose a time. An easy way to avoid the time and hassle of those long email chains just for one meeting. It will also make your clients less frustrated, and therefore happier.

27

This article was originally published in September 2017 but has been expanded and updated

Lorraine Stotler

Staff Writer: Lauren is a human resources professional who likes to write about all things business and budgeting in her spare time. She runs a few of her own blogs, the most recent being My Simple & Happy – a site with budget-friendly tips for millennial women. You can find her on her blog or on Twitter @Lauren_Stotler.

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7 Best Business Laptops with Touchscreens

7 Best Business Laptops with Touchscreens

When choosing a business laptop, it is important to find one that is durable, reliable and powerful. Your work laptop should have the features you need to make your work easier. For example, if you are used to working long hours, you need one Laptop with a long battery life. If you tend to do more number crunching, then one Business laptop with a 10-key numeric pad May be the best fit.

However, if you like the ease of using a tablet for work but want the power and capabilities of a more powerful device, choosing a laptop with a touchscreen is a great option. Laptops with touchscreens make it easier to work on creative and visual projects. They are also ideal for writing and note-taking if you prefer to use a stylus pen.

A good business laptop with a touchscreen should give you all the tools you need to get your work done. It should be compact and versatile enough to go wherever you go. Screens should be responsive with a visually appealing display. But choosing the perfect device can sometimes be challenging. In this article, we’ll list the best business laptops with touchscreens to help you decide.

Dell’s XPS line has a reputation for being some of the best Windows laptops around. Next up is the XPS 15. However, most Dell XPS 15 laptops do not have a touchscreen. This is where the XPS 13 steps in. 13 may be smaller and less powerful but it’s still one Best Dell Business Laptop available

This sleek machine is crafted from an aluminum body with a carbon-fiber keyboard deck and a sleek industrial design on display around it. Dell XPS has made this machine that offers color-rich panels with high resolution.

Its bezel is less than six millimeters thick on the sides and top thanks to Dell’s Infinity design. If you need an ultraportable workhorse with a big screen and RTX graphics, you might want to consider the Dell XPS 17.

You get 3 USB ports which is enough for most people. Battery life is much better than the previous generation. You can expect more than 12 hours which beats the 10 hours of the older model.

If you’re looking for a 2-in-1 touchscreen laptop for business, the HP Specter x360 is another great choice that will help you work more efficiently. The Specter is known as one of the best 2-in-1 laptops HP has ever made. Specter 14 has absolutely amazing image and video quality. Unmatched visual quality due to its 1920×1280 display.

The stylus that comes with the HP Specter x360 Luxury is one of the best HP pens yet and delivers pin point accuracy. It also comes with HP’s Smart Sense technology. This intelligent feature ensures the laptop works efficiently and optimizes it as it runs.

This means it only gets better over time, as it adapts to your usage patterns and even knows when you’re taking a break. Throw in crystal-clear communication with an HP Wide Vision HD webcam, HP quad speakers, and 10 hours of battery life, and it’s no wonder the HP Specter x360 has a reputation for being one of the most impressive touchscreen laptops available.

The ThinkPad might just be the best Windows laptop in the world. In any conversation about some of the best laptops for business and work, Lenovo’s ThinkPad X1 needs to be mentioned. It even made our list The best business laptops for 2022.

This ultrabook offers powerful touchscreen performance, solid keyboard and shaped keycaps. Some models are even built to meet MIL-SPEC 810H standards. This means it can withstand shocks, temperature changes and vibrations associated with travel. It comes with a carbon-fiber lid and a magnesium alloy base.

The Gen 10 model comes with Windows 11 Pro 64. With this latest generation, you also get 12th Generation Intel Core i7-1260P processor and integrated lntel lris Xe graphics graphics card. This laptop will easily handle long working days and heavy workloads.

There isn’t much to complain about with this machine, but if we had to pick on something, it would be the battery life. While 12 hours of life is still above average, the ThinkPad X1 Gen 10’s battery life is shorter than the Gen 9’s. Gen 9 was one of the best Business laptop with a long battery life.

The Samsung Galaxy Book Pro 360 is an ultralight, ultrathin laptop. It provides users with premium features that traditional laptops do not provide. The Galaxy Book Pro 360 also features a fingerprint scanner, USB Type-C port and microSD card slot. It has an HDMI cord which is surprising but it fits nicely.

This laptop from Samsung is perfect for people who want a very portable tablet-like device but don’t want a traditional 2-in-1. Its smart battery optimizes performance, it’s always connected to the Internet and it’s ultra-portable, taking just eight seconds to start.

This business laptop also comes with a full size keyboard Numeric keypad. Overall, the Samsung Galaxy Book Pro is a great touchscreen laptop for business or personal use. Note that while the Samsung Galaxy Book Pro and Galaxy Book Pro 360 share the same basic design and technology. however, Only the Galaxy Book Pro 360 comes with a touchscreen.

The ThinkPad Z13 is designed by Lenovo to be a direct competitor to its flagship device, the ThinkPad X1. The Z13 is the company’s attempt to introduce sleek design elements to the ThinkPad line. And they have done it successfully without sacrificing features, quality and performance.

This touchscreen laptop comes with a brushed aluminum body and a matte finish. The design can be compared to Apple’s MacBook Pro, but sleeker and more modern. Its lid is made of brushed ‘Arctic Grey’ aluminium, while the sides are made of bronze-coloured soft-touch faux leather.

It comes with Ryzen 7 PRO 6850U which is AMD’s latest business processor. These powerful chips are great for multitasking, web applications and almost all other business-related tasks. OLED panels have a relatively high contrast ratio and offer better picture quality than an IPS display. You also get around 15 hours of battery life while browsing the web There’s not much to complain about with this new take on the ThinkPad.

The Pavilion line has always been one of HP’s most recognizable computers. This model has a powerful Intel Core i7-1255U processor.

Battery life is good but not great. In the Pavilion’s defense, its 10-hour battery life is longer than other HP models that clock in at around 8 hours.

This laptop has Intel Iris Xe graphics for a beautiful display with shared graphics memory. A full size keyboard 10-key numeric keypad Nice but, unfortunately, there is no backlight with this model. If you’re looking for a capable business laptop with a touchpad, the Pavilion is a decent option. Plus, it usually is Priced under $1,000.

If you’re looking for a touchscreen business laptop with a high-resolution camera for virtual meetings, you might want to consider the Microsoft Surface Pro 8. Its dual cameras are capable of recording up to 4K video and have excellent low-light performance.

Surface has become a go-to device for those involved in creative work. Color accuracy is impressive and essential for artists, designers or manufacturers. The Intel Evo platform drives performance, graphics and battery life in this 2-in-1 laptop.

The Surface Pro has some drawbacks. The first is that Keyboard sold separately. The second is that, while a capable device for work, the Surface Pro isn’t a workhorse so we wouldn’t recommend it for long days.

Conclusion

As you can see, there are several business laptops with touchscreens available to choose from. Although there are many different laptops out there, they are not all created equal. Hopefully, this list narrows your search to find the perfect companion device for your workday.

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How to End a Business Partnership with a Friend

How to End a Business Partnership with a Friend

So you understand that You started a business with a friend A little trouble started. Maybe you and your friend no longer see eye to eye on the business side. Or perhaps the stress on the business is putting a strain on the relationship. Whatever the reason, it sounds like the time has come to end the business partnership with your friend.

You’d be surprised how often this happens – up to 70% All established business partnerships eventually fail. Fortunately, you’re not alone, and that means there are proven ways to end the partnership and minimize the mess.

But how do you end a business partnership with a friend without damaging the business, your reputation and if possible the friendship? In this article, we will look at the best way to dissolve a business relationship. But first, let’s look at why business relationships fail.

Why do business partnerships fail?

Running a business is hard – and it’s even harder when you have to consult with another person every step of the way. Sometimes people come in Business partnerships with friends, family, and loved ones because they expect running a business to be as easy as running a relationship, and that rarely happens. Here are some reasons why business partnerships often don’t work out.

1. Communication problems

Everyone has a unique communication style. Some of us are more comfortable sending the occasional text or email while others prefer constant check-ins, phone calls, or in-person visits. If both parties don’t learn the other’s communication style, it can quickly lead to disaster.

2. Different perspectives

Early differences in creative vision can be easy to overlook, but it’s important to address them now. You want your brand to have a defined identity, and if you and your partner have conflicting opinions, it will show in the form of a chaotic or unstable brand, which is bad for business. Additionally, if one person consistently leads without sharing the spotlight, it can create resentment.

3. Life events

Sometimes a business partnership fails due to circumstances beyond our control. We’re only human, and that means we can’t anticipate everything life throws at us. Business partners at different stages of life will experience different struggles and this makes teamwork extremely difficult.

Once you’ve recognized that your current situation isn’t working, it’s time to make a change. The first thing you should do is talk to your business partner. Setting up a private meeting to discuss matters is the first step in breaking up the partnership. Make sure to bring a recent one let’s goess assessment A written agreement to close the partnership along with the meeting.

1. Practice honest communication

Remember, both parties have to agree to end their relationship, so you need to cooperate with your business partner even during the breakup. You must talk openly and honestly with your business partner, especially when things are coming to an end. You both need to understand why the business failed or the partnership isn’t working as well as what the next steps are. Feedback from your partner can help you identify where you fell short and vice versa.

Try not to place 100% of the blame on your former business partner during negotiations. Like any other partnership, it takes two to tango, and you need to be accountable for your own achievements and mistakes that contribute to the process. Make sure your business partner is heard and understood to prevent any misunderstandings.

Tip: Appointing a mediator These meetings can help reduce tensions and make business disputes easier to navigate Mediators provide objectivity and neutrality in an otherwise high-conflict environment. They can help keep both parties calm and ensure that the distribution of resources is fair.

2. Be willing to compromise

Your former business partner may disagree with you about the future of the company you built together, and that’s where things get complicated. During the dissolution of a business partnership, you both have to make decisions about the distribution of your company’s assets. This will require some negotiation, which is another reason why a mediator is a good choice. Keep an open mind and do what you can to keep the discussion civil and fair.

3. File a partnership dissolution form

The most important thing to do when ending a business partnership is to legalize the changes First, you need to fill out a dissolved form, which says that both of you have ended the relationship These forms differ slightly by state, so make sure you fill out the correct one for your location

4. Notify customers, employees and others

Notify others, such as customers, relevant property owners and the IRS, that the business partnership is ending. If the details start to get overwhelming, you can always consult the IRS website for a List of steps to take When leaving a business partnership.

5. Reconstruction of bank and other accounts

At this point, you may want to restructure or close the accounts to reflect the new business owners. This means that if you and your partner have shared bank accounts, lines of credit, or vendor accounts, close and reopen them if possible.

This is especially important for bank and credit accounts. As long as these are in the names of the partners, both partners are liable for any debts, overdrafts or charges. If you leave the business, you want to be sure that creditors won’t come after you if the business fails to pay any outstanding debts.

6. Repair friendships if possible

After you dissolve the business partnership, it may be in your best interest to take some temporary space from your friend. Wading through file after file of legal documents is stressful and can put extra strain on your friendship. As you break up, take some time to reflect on what went wrong. Think if the friendship can be saved.

After you have separated for some time, if you feel that the friendship can be restored, take a step and contact the other party. Although things may be awkward at first, you may be able to get back to square one If not, you have to deal with what happened and learn from the experience.

Conclusion

Starting a business with friends Sometimes a great way to go about business. But it doesn’t always work as you want. Leaving a business partnership with a friend is not easy, but by taking the necessary legal steps you can control the damage and minimize the negative effects on the relationship.

You must protect yourself during dissolution by backing up every step of the process with legally binding documents, just in case you ever have to prove anything or go to court. Overall, it is possible to get out of the partnership if you communicate professionally.

Ari bratisis

Tim Writer: Ari is a writer, blogger and small business owner based in Washington State.

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Five Lucrative Career Options for MBA Grads

Five Lucrative Career Options for MBA Grads

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By the early to mid-2000s, almost everyone was earning a degree in business. Even now, an MBA is considered one of the gold standards of education. Not only is it a solid master’s degree, it’s also one of the most versatile degrees you can earn.

As time has changed, millions of people have moved away from traditional and towards social science degrees to explore their areas of interest. It’s not bad; It’s amazing to see people break away from the norm and truly pursue their areas of interest.

However, this article is only about MBA graduates and what they can do with their degrees. With this in mind, let’s look at some of the lucrative career options open to MBA grads.

1. Management Consulting

If you are good at what you do, top consulting firms will always make room for you to join the team. Moreover, it is a great opportunity to make your next decision while earning a fair amount of money with the biggest companies in the world.

Companies like McKinsey, Bain, BCG and Deloitte are always looking General MBA Graduates who stand out. But remember, entering the consultancy world is not for the faint-hearted. Not only is it difficult to get into these companies, but you also have a lot of pressure with the job.

At the same time, you will meet your goals and deliver your projects on point and there will be no room for error. This is the true meaning of a fast-paced work environment. Granted, your social life may go down for a few months or even a year, but having these consulting firms under your belt will surely set you on an amazing career path.

2. Legal Entity

Law firms are known to have a lot of money flowing through the cases they deal with, and lawyers need people to manage the company while they handle legal issues. Of course, you need to have some legal knowledge (preferably a Bachelor in Law), but if you do a job like this, you can expect a flow of money.

So as a business manager, resource allocation will be part of your job description. Moreover, your expertise will be really valuable in such a firm.

Once you step into the business side of the legal industry, you likely won’t get out. Not to get stuck; It’s just that you’ll probably experience all the rewards you’re looking for and see a fair degree of career growth in a short period of time. In the worst case scenario where you find yourself stuck in the same position for years, that position will be extremely important and have a paycheck to match.

3. Executive search

It’s a niche that not many people have heard of, but the impact it has on the business community is priceless. Executive Search is a fancy name Headhunting. However, the sheer quality and scale of the work that executive search does is beyond imagination.

Most executive search firms only work with Fortune 500 companies, hiring their C-level management. So, if a large, publicly listed company needs a new CFO, you may be tasked with finding, interviewing and placing candidates.

Not only is it a very interesting industry, but it’s one where your network expands beyond your imagination. You will meet business moguls and tycoons every day. Furthermore, meeting targets and placing candidates usually bring substantial rewards, the least of which is money.

Imagine getting an account for one of these companies and being sole counsel on the case; That’s huge here Some of the top executive search/recruitment companies you can investigate.

4. Education

Remember, you now have a master’s degree; Another path has opened for you. With a few years of experience, you can seek a lectureship at a university.

This is one of the many careers you can pursue that pays respectably. Some people are not excited about the salary, but the advantage of being a teacher is that you get the rest of the days free to pursue other ventures. However, if you’re on a career path, becoming a full professor can be extremely rewarding.

Not only does it come with a fair degree, but it pays well and allows you to network very well.

Nowadays, everyone wants to know business professors and will easily choose you to join their firm as a consultant. Moreover, at your level, becoming a partner in consulting firms should not be that difficult. In short, you have a bunch of time on your hands, which gives you enough time to pursue other things while being a full-time teacher.

Conclusion

There we have it, some of the most lucrative industries you can explore if you have a master’s degree in business. Don’t despair if you can’t find anything right now. The world is on the brink of a recession, and we’re in a very volatile place right now.

As we get out of this uncertain time, good things will come soon. Just remember to keep your options open, take what you can get and figure out the rest later Once you set yourself on the right path, the money will flow naturally. We hope you find the dream career you are looking for.

How to start an online clothing business on Instagram

How to start an online clothing business on Instagram

With an estimated user base of 1.440 billion users, Instagram is a hot market for all types of businesses. Used effectively, it can be a handy tool in your marketing campaign. Many Instagram users are using the app to fulfill their love for fashion, gorgeous photos, lifestyle inspiration and adventure.

Let’s see how to start a clothing business on Instagram as well as how to engage with your followers, how to link your website to your profile, and how to grow your following with great photos and trendy videos.

Why clothing businesses do well on Instagram

A third of Instagram users have purchased an item of clothing after viewing a post on the platform. According to one study. This is a big deal and a huge opportunity for a new clothing brand. For a new clothing brand, Instagram is a marketing platform with built-in users who respond positively to clothing and fashion brands.

One obvious reason apparel brands perform so well on Instagram is because the platform is a visual-first app. While you can post videos and text on Instagram, photos and stories still rule.

This is in contrast to Facebook and Twitter where text is still the dominant medium and TikTok where video shorts dominate. While it is still possible for apparel brands to find success on other social media platforms, Instagram still holds the most potential.

Set up an Instagram shop

Setting up an Instagram shop is pretty easy. The app has a specific area called Commerce Manager Which can walk you through the steps.

By setting up an Instagram shop versus just a personal profile, you can get access to more feedback on how your posts are coming across to your followers. It may even give you some of the best times to create posts to get the most engagement.

While many will want to visit an actual website before making a purchase, having an Instagram shop gives your customers the ability to shop directly from your posts and can be another great tool for your clothing business.

Have your own website

Having a website gives customers more confidence in your overall business. Knowing that this step is done can give you a leg up on the competition that doesn’t have a website as scammers run rampant in the online world.

When you have a website, make sure you have a distinct look and feel for your brand and that you are consistent when presenting your apparel products. It should be easy for customers to navigate and provide a quick and easy option for shopping.

Use hashtags

Hashtags can be one of the fastest and most efficient marketing tools you can use, but you need to be aware of how you use them. Hashtags not only give you the power to get your brand name out there but give you the power to name collections and special events and get the word out fast!

You can use hashtags to encourage your followers to share their photos with hashtags and enter various contests or giveaways. Using word-of-mouth as a marketing tool can spread your brand name to potential customers in your niche.

The main rule is to make sure you don’t overuse hashtags. If you have more hashtags in the post than you have under your post, people won’t take the time to read through each one.

Take great product photos

Instagram is known for great photos. The competition is going to be very high so it’s important to make sure when you post a picture of your products that it’s high quality and makes your followers want to like, follow and buy it!

You can find inspiration by searching other businesses in your niche as well as researching the best ways to capture the clothing products you are selling.

Use video

Reels are a hot topic on Instagram right now and if you use them right, you can be featured in the newsfeed before people follow your page! There’s something about a short video that captures more people’s attention than a still image and helps the follower feel more connected to your brand and products.

This is a great opportunity to show your staff some behind-the-scenes looks and even some blooper reels of what it takes to create your final videos. A huge use of videos on this platform is to relate to your followers!

Find people to model your items

You can have the most beautiful clothing products on the market but if all your posts are still images from videos or the same model all the time then you may miss people who just don’t connect with the images. Finding different models with different shapes and body types will help build your following and reach a wider audience.

It also presents a great opportunity to collaborate with other social media influencers and your followers. Send some of your clothing products to others and let them use your hashtags so you can re-share them on your page helping to promote your products and their page. A win-win for everyone.

Asking your followers to use your brand’s hashtags after making a purchase can also generate engagement as you can reshare their posts and make them feel more connected to your products while building a wider range of followers. Instagram is a great place for collaboration and less about competition!

Conclusion

Instagram is an amazing tool and should be involved in your overall marketing campaign. With such a large audience and the ability to spread your product and message so affordably, you’ll want to do your research and capture great photos and videos, create a brand of consistent hashtags, and build those followers!

Katie Budd on Instagram
Katie Budd

Team Writer: Katie Budd is a full-time 8-5er in the commercial insurance industry and works to build her freelance writing business. He enjoys creating engaging content for people to read. He enjoys working at home programming street parking, encouraging his children to pursue what they are interested in, and spending time on the farm with his extended family as much as possible. Follow along with her on her blog and Instagram as she continues to put thoughts into words.

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