Month: November 2022

Why online education is the future

Why online education is the future


The popularity of online education is growing rapidly. While some of the increased public interest can be attributed to the 2020 pandemic and subsequent shift to a remote platform for education, online education has always shown growth potential.

According to the National Center for Education Statistics (NCES), in 2018, about 79% of colleges in the United States offered online courses and degree programs. This number skyrocketed in 2020 alone and continues a steady trend in 2022, with more than 3 million enrolled in fully online higher education degree programs.

Are you considering jumping on the bandwagon but still hesitant to do so? Let’s look at six reasons online education is the future and why you should consider earning an online degree.

1. Tuition is very affordable

Let’s be honest; Tuition costs in America are absolutely brutal. To have a shot at the best colleges in the country, you either have to come from good money or be prepared to grind yourself in the rat race for scholarships. Those unable to do both end up relying on student loans. Student loans are notorious for lingering over your professional career and adding extra stress to your work, relationships and mental health.

Online education, however, uses fewer resources on campus and thus demands less from students in return. It is understandable why all the top colleges are switching to e-learning to cater to people from all financial backgrounds and make quality education more accessible.

The University of Illinois, for example, offers 75+ programs online and these UIS Online Program Not only more affordable than average but also well known all over the world. This means you can avoid hefty student loans and expensive fees to fully focus on your academics.

Rising college tuition fees do nothing to alleviate the situation. With governments cutting education funding due to global inflation, colleges trying to attract a more “elite” crowd and appear competitive in the marketplace, higher education in traditional classroom setups is becoming increasingly difficult to afford. In stark contrast, 86% Among online graduates, their degrees appear to be more cost-effective

2. Say goodbye to travel and accommodation charges

If your desired college is far away from home, travel and hostel charges can be another painful blow to your savings. If you want to spend wisely on your education and save your bank account from an expensive travesty, choosing distance learning is the best decision for you.

With online education, you can get quality education from the comfort of your home and don’t have to spend resources like time, money and energy traveling to and from your college. That way, you can devote more time to your responsibilities at home or take a much-needed breather from academic activities and spend that saved time on improving your mental health.

3. Have the flexibility to work part-time

Grades and work experience go hand in hand in landing a good job and climbing the career ladder faster. Employers value work experience as much as an impressive degree or a prestigious college.

For many students who want to save time and be able to apply for these jobs as soon as they graduate, working part-time seems to be a good decision. Unfortunately, traditional classroom setups make study and work-life balance nearly impossible. When schedule conflicts and campus activities leave you with little to accomplish at your part-time job, online education comes to the rescue.

According to UCASTwo-thirds Employers prefer candidates with relevant work experience because they perceive these individuals as less necessary for the job. With convenient scheduling and the flexibility to choose one that fits your part-time job, online education is more favorable.

4. Make time for relationships and interests outside of the learning environment

The emotional and physical stress that college life puts on most relationships. As students are preoccupied with never-ending assignments, exams, and attending college, their friends and family outside of their academic lives can become neglected.

Concerned students and parents find themselves in an even messier situation. As homework always distracts them during class, they are more likely to suffer from compassion fatigue and poor academic performance.

Here online education comes as a big relief for them. Now they can manage their time well by balancing their home responsibilities and studies. Many colleges offer recorded lectures due to the lower teacher-student ratio in online education, and a faculty more willing to lend a sympathetic ear to individual problems.

5. Corporate Value Digital Competence

As they say, the future is digital. With more emphasis on teaching employees computer skills and increasing remote work opportunities, a candidate already well-versed with online platforms is better prepared to adjust to this future.

The corporate sector also values ​​people who can work effectively in the office and remotely, as unprecedented events like the pandemic have proven to the world how an unprepared remote force cannot keep a company afloat. Thus, there is a need to develop a strong workforce that can showcase their skills on an online platform and there is no better opportunity than learning it through e-learning.

It also helps companies reduce training costs. With e-learning, they can support a larger workforce by spending fewer resources on their training and onboarding processes.

6. Interact with people from different backgrounds

Networking is one of the most important aspects of life. It is beneficial for your work and helps to develop new friendships and relationships.

In online courses, you will encounter people from all financial and social backgrounds because many cannot easily access or afford classroom education. It helps you develop a very diverse and inclusive view of the people around you and helps you build great relationships with people you wouldn’t otherwise find in a traditional classroom.

With online courses available to international students, you are bound to come across different cultures and nations, providing a more global and comprehensive learning experience that extends beyond your degree course. Such social skills and empathic mindsets are also highly valued in companies, where you may be asked to work as a team or lead people from diverse backgrounds.


With these six reasons, we hope the article was able to convince you why online education has a bright future. From larger and more economical opportunities and part-time work experience to building fruitful relationships, online education is definitely a modern learning method, an improved version of the ancient and traditional classroom learning experience.

My pickup truck is faster than your Ferrari

My pickup truck is faster than your Ferrari

Culture change. But it is held by rules, and they are driven by status and affiliation.

Nobody really needs a car that can accelerate one second faster than another car. But one is given status in some circles. But what happens when a new generation of technology makes the previous fastest car no longer the fastest? Is it still a luxury good?

Mink coats carried a certain prestige in some circles. What if Patagonia jackets were warmer, more durable, cheaper, lighter, less cruel and easier to wear?

A big steak dinner was a way to express generosity and hospitality. What happens when you live in a community where steak is no longer seen as generous?

Perhaps a Master of the Universe might dictate that he simply hop on his private jet and be at the meeting tomorrow. Is there more status in being the one who can save time and overhead by just dropping in via Zoom?

A large office can’t be more prestigious than a resilient, productive workforce that works wherever it wants. A loud factory packed with workers may not be the sign of power and influence it once was. Smokestacks show that a city is running…

In many cases, luxury goods cease to have status when they make the owner look foolish.

The rules seem normal. Until they are.

How to take your offline business online easily

How to take your offline business online easily

If you personally run a business, you know that things can get tough when trying to increase reach and growth goals. While most non-essential in-person businesses were asked to close during the 2020 global crisis, and some have reopened, it’s hard to know if it will stay that way.

Because of this, many brick-and-mortar shops have closed down. Even after some places reopen, people are unsure. They would rather shop online if they want something. So you must give your customers what they need in this time of need. So how can you transform your personality? Business eCommerce is lightning fast?

This may sound incredibly challenging, but you’d actually be surprised how quick and easy it can be. All apps and platforms make it easy for you to set up a store that makes it easy for your customers to shop. Managing online orders can be quite easy with the tools at your fingertips. This may seem like an incredible challenge, but as business owners we always know that flexibility is key.

A lot needs to be done Before starting any online business. However, transitioning a business from offline to online operations brings its own unique set of challenges and opportunities. Here are some helpful tips to get you up and selling online. It can be more profitable for your business than you realize.

Understand the different types of online businesses

Many offline entrepreneurs mistakenly assume that their offline business can be exactly duplicated online. This couldn’t be further from the truth. While many aspects of an offline business can be duplicated online, online businesses fall into different categories. a few Types of Online Businesses Not even offline.

For example, while a physical store can easily be duplicated online as an ecommerce store, there are aspects of an ecommerce site that are unique to an online business. Things like blogging, content marketing, and video advertising are not necessary for offline businesses But in the online world, they can be important tools for making an online business successful. An offline retail business looking to convert online has options to include unique services like subscriptions

If your business operates on the freelancer business model, it’s also important to understand the difference. Online freelancers include trainers, consultants, writers, photographers and other businesses. The primary difference is that online growth is much more likely due to the freelancer’s ability to reach more clients.

Reevaluate your niche

Another important factor to consider is your current niche. As an offline business, your circle of influence can be customers in your community, city or state However, your online business has the potential to reach the entire world. Before moving your offline business online, you may want to re-evaluate your niche to understand if there are more opportunities available.

when Choosing a niche for your online business You need to reevaluate your niche which will allow you to focus entirely on small and specific parts of your business. Niche markets are well-defined and specific segments that you choose to focus all of your marketing efforts on. It is important to remember that a niche is not defined but created.

Once you find the right niche, you will be able to better serve that market. It is important to take this step before moving your offline business online. Pivoting to a new niche after the move can be costly in both time and money.

Use the right online platform

The next step is to choose your platform. Will you sell on your website or will you use online marketplaces like Amazon, Etsy, and eBay? These platforms already have sales infrastructure built in. If you only want to use online marketplaces, you need to make sure to take into account the amount of competition you will face. You need to understand the importance of reviews as a sales tool and for social proof.

If you want to use your own website, be sure to have an attractive and user-friendly store. This means finding the easiest way to do it. Hiring a developer is not the only option when there are many faster options. If you use a platform like Wix, Shopify, or Squarespace, it can be a matter of hours to have all the products on your site up and ready to go. Take pictures of the items you sell, with a plain background so the buyer isn’t confused by anything. These are just photos to keep until you create more pro photos. Remember we’re focusing on speed now?

You can also think of Amazon as an add-on to the store you build online. The most important thing here is good marketing content. This is what will sell your product. If you’ve been in business for a while, you should have already built it. You just need to make it more online-friendly.

Understand important online activities

The activities you practice online can be very different from your offline activities. Some key activities must be practiced while running an online business.

Your online business model should include a plan to evaluate the revenue streams you are currently working with. Online businesses enjoy the luxury of being able to change revenue models more easily than offline businesses Your plan is important because you need to know how much each stream generates and whether it’s worth continuing each one.

Another important activity that you need to understand is the practice of improving technology and online features

Running any online business means you must adapt as technology advances. You must stay on top of industry trends to keep your model up to date. If you don’t, your online business will quickly become obsolete.

Don’t be afraid of change – it can be hard at first, but it will allow you to keep things fresh and interesting for you and your customers. Be willing to pivot and adjust as needed with a vision of what you want in mind.

Cultivating a habit of constant innovation will help your online business stay relevant. The act of adapting will ensure that your enterprise survives the changing online business landscape. See our article 7 Key Activities for Any Online Business For more important activities that will help your new online business succeed.

Using your existing delivery process

Being an online business means you need to focus on a good and reliable delivery process. Manually shipping and packing items can be a full-time job. As we adhere to social distancing guidelines, you already know that only a certain amount of people can work together near each other. The likes of Walmart and Amazon have created jobs by hiring thousands of delivery workers. The demand for product supply is huge now.

Don’t forget that shipping companies such as DHL, FedEx, and UPS are still operating, so you can schedule a pickup. Shipping schedules are now all over the map with major delays but customers are aware of it. It’s okay if they wait. Knowing them (as much as you know) goes a long way. If you used a shipping process when you had a brick-and-mortar store, use it. A new process may take some time to get used to, so use what you have now. Chances are, you’re going to deliver a lot more than you did in the past.

Use remote teams in different time zones

Okay, so now you’re going to sell to the world. It is good in many ways. Suddenly, your customer base is growing exponentially. This may mean that you have to outsource your customer service around the world. This reduces the amount of time your customers have to wait for their questions to be answered. This allows you to keep your business running without you or your team members joining it.

Also, it doesn’t necessarily cost you an arm and a leg. These services can be very reasonably priced. This is going to increase customer satisfaction as your other counterparts in a different time zone may be shipping products while you sleep. It gets shipped out quickly. Here’s a little statistic to give you an idea of ​​how valuable that remote team can be. Forty percent of customers report that a quick response to their inquiry creates a better customer service experience.


If you want to get your business online fast, these are a few ways you can go about it. Business moves fast, and pivoting has become essential. In light of what has happened recently, everyone should take this opportunity to build an online presence. Make it easy for people to buy your stuff and use these steps to make it easy for you It shouldn’t take long. You can change things and make them more streamlined as you go along For now, just get it online.

To learn more, check out these articles:

9 Types of Online Businesses and How They Work

8 Things to Do Before Starting an Online Business

This article was first published in June 2020 but has been updated and expanded

Loraine Couturier on FacebookLoraine Couturier on Twitter
Lorraine Couturier

Staff Writer: Loraine Couturier is a jet set writing chick from Canada who travels the world. His writing and marketing skills keep him eating exotic foods and hopping on planes. Loraine loves to write about almost anything and pass on her knowledge to others. Check her out at

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4 Advantages of Truck Advertising

4 Advantages of Truck Advertising

Truck advertising is the best option is one of the numerous advantages and benefits to your company after determining the wide exposure. In addition to increasing brand recognition, beacon technology allows you to analyze audience data, initiate very effective demographic targeting, deliver your brand message to almost any site, where other forms of advertising cannot reach, and save costs. The best part is that all this is done at the same time.

Here are some other interesting benefits for companies using advertising on trucks

1. Creates positive feedback

Unlike other forms of advertising, truck ads are subtly effective. They are not intrusive or in your face, yet they attract attention. How? The biggest reason is that they are unique. Truck ads are often noticeable and memorable on the road because full color graphics are used for these ads They also attract the attention of pedestrians.

Because of their size, trucks stand out on short highways among countless automobiles. Eye-catching elements of your visuals when combined with the size of the vehicle can hide some of the person’s appearance, whether they realize it or not.

2. Cost-effective

Due to low cost, Truck ads A fantastic choice for businesses on a tight budget. However, this does not mean that truck advertising is a strategy used only by businesses that cannot afford other forms of advertising. Truck advertising is a fantastic method for businesses to support their current advertising activities.

Additionally, truck ads have a low cost-per-impression, much lower than any other media or form of advertising. It costs the same as a small ad, but is magnified to the same extent as a billboard ad, attracting enough attention from people nearby. It has been shown to reach more consumers at the same time as other, more traditional methods of advertising, significantly influencing when consumers think, choose and buy.

3. Improves brand awareness and reach

Among its biggest advantages is the reach of truck advertising. And in advertising, what’s more important than connecting with your target market? Compared to static billboards, truck ads reach a considerably larger audience. This is because the trucks ply various routes across the city and country, reaching audiences of all origins, ages, etc. locally and globally and capturing the interest of many.

When it comes to advertising, truck advertising takes a one-to-many approach. The reach of a static billboard depends on how noticeable it is to passersby. Not only do they have to compete with other billboards and advertisements for viewers’ attention, but if drivers aren’t paying attention, they can miss seeing a billboard altogether. Truck ads significantly reduce these problems.

4. Transcends traditional limitations

Placement, cost, and timing are concerns with more traditional advertising, including billboards, mobile ads, and stationary billboards. Because we have no control over where consumers look or how they respond to ads, there’s no set method to ensure visitors see your spots. Ad blockers can be used to obfuscate mobile and internet ads, ads can be turned off, and it is sometimes difficult to identify a single stationary billboard nestled among many billboards.

Many of these concerns are addressed by truck advertising. Truck ads cannot be skipped or ignored while driving. They are often imaginative, exuberant, and colorful but not considered intrusive—making them ideal for drawing in your target market.

Timing is everything when it comes to getting your audience’s attention, and truck advertising makes it easy to get your message to the right people at the right time. People may notice truck ads out of the corner of their eyes on their way to work. Additionally, there is no limit to truck advertising. This means that businesses can promote their products for as long as they like.

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Branding · Business Opportunities · Marketing · Sales · Sponsors

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6 Reasons Why Good Employees Quit

6 Reasons Why Good Employees Quit

Your desire to build a successful business is slowly coming true. You’ve established that there is a need for your product or service through thorough market research, your company is finally registered, and you’ve officially opened your doors.

Chances are, you’re well aware of the resources needed to win new clients, follow through on your promises, and ensure repeat business. When we say assets, yes, we mean communication channels to reach potential customers, production lines and processes too, but even more important to the life blood of your operation are its people.

This invaluable resource will turn your vision into reality, where finding the most suitable team members is the first step in building a sustainable company.

As a business owner or even a senior manager in your department, part of your role is to ensure motivation within human resources by creating opportunities for growth and aligning their goals with company objectives. There are also some things you must do Avoid doing things to keep employees happy In their roles.

This is not always possible Keep employees happy, however. As a leader in your organization, it is vital to look for signs of dissatisfaction, especially in resources that are key to your organization’s success, and address these issues before the situation spirals out of control.

1. No communication

As a leader of a company, you need to communicate your business strategy from the top down. It is essential that employees are aware of the company’s mission so they understand how their role in the business plays into it.

Not everyone who goes into business makes an adequate leader where recognizing an opportunity or imagining the next best business idea is one thing but motivating employees to share in your ambitions is another.

Having the foresight to see how each team member’s potential fits into the bigger picture allows leaders to plan accordingly and guide their decision-making. Communication is a two-way process. Creating a platform where employees can give feedback and their opinions makes them feel heard and, in turn, builds loyalty to the company.

2. Unclear roles and expectations

Even if you find the perfect candidate with the right skills and relevant experience to fill a vacancy in your company, role clarity is fundamental to a good start.

Once you’ve landed someone who fits the job description, you need to take the time to establish short, medium, and long-term goals with the new employee. This approach helps give them direction that aligns with company objectives and creates a system to monitor their progress.

3. No growth opportunities

Most employees want to grow with the company they work for. In addition to the normally occurring on-the-job learning, managers should consider further training opportunities. Depending on the time frame you set with your employees to achieve specific goals, when you sit down to evaluate their development and find that there is a deficiency, a manager needs to make sure that it is due to the candidate’s lack of desire or their limited ability.

We’ll look at some more reasons for the former in this article, but where poor performance is the result of incompetence in certain areas, we need to give them a chance to improve. to establish A competency matrix Helps identify the knowledge required to perform specific tasks of a specific job category within your organization.

Although taking time off work for formal training can be disruptive to operations, it is a necessary sacrifice a manager must make. The reason is that if an employee can apply what they learn in the classroom to their daily operations, the practice will prove to be a return on investment. Attending workshops and seminars is another way to create employee exposure to best industry practices, which bring value to your business.

4. Work overload

A business owner should aim for zero staff turnover as part of the company’s brand is maintaining a positive image in the public eye. One way you can establish this is by setting achievable goals within a reasonable timeframe. Although you want to encourage growth in your employees by giving them challenging tasks, you must temper it so that employees don’t feel inadequate if they can’t deliver. It will also save you time, as you won’t have to reassign work as you set achievable goals.

5. Ineffective team management

Teamwork is a key element in creating a Positive work environment Where your employees collaborate to achieve results they can be proud of. As a department head or business owner, you need to have your finger on the pulse if there’s unhappiness because a team member isn’t pulling their weight.

This situation compromises group effort where, if there is already dissatisfaction within the group about something work-related, the thought is, ‘Well, if they can get away with it, why can’t I?’ per Prevent this toxic work environment From exposure, you have to take tough but necessary disciplinary action where you have to determine whether the situation is salvageable.

6. No recognition

Rewarding employees is necessary to maintain employee morale, where employees feel that their efforts are recognized and are obligated to maintain their performance levels. Over and above the standard annual increments provided, a business owner and/or manager may decide to award additional awards based on the following:

  • Timely and accurate work. The majority of your staff complement will consist of good ‘worker bees’. This class of workers are happy to work regularly. They are consistent, hardworking and reliable. They are committed and usually your longest serving employees who should be rewarded for length of service to the business.
  • Going the extra mile. Employees who fall under this category look for ways to work smarter and not harder. They are solution oriented and constantly look for more efficient ways of working. By creating simplified processes and, ideally, documenting them, they make it easier to fill their roles so they can move up the company ranks as they save the business time and money.
  • Business oriented. It is rare to find candidates who fall under this category; Therefore, it is in the best interest of management to recognize them and not waste that potential. They are able to identify opportunities and are usually the ones who propose ideas to move the business forward. This level of strategic thinking and commitment deserves some form of recognition.

Now that you’ve identified which employees deserve rewards, you need to consider what form this incentive takes. A good leader appreciates that different people have different values, where one person might prefer to spend extra time at work instead of getting extra money.

Giving employees this option reinforces it Employee loyalty to the company.

Bottom line

We have seen how to communicate Your company’s vision Guidance to employees on how to implement this is an important first step in retaining good employees. They see it as an opportunity for growth and when given a clear role, they are motivated to act accordingly.

Maintaining a productive workforce also involves coordinating activities so that everyone has a feasible workload, where they have room for self-management because they don’t have to constantly manage crises.

We can conclude that teams deserve the time it takes Managing and keeping motivation At the best level.

Finally, we have seen how having a reward system is in the best interest of the company. Recognizing employee achievements puts the business in a better position to achieve its goals in the long run because it is able to retain its best human resources.

There are times when a Good employees stop caring Regarding their work that has nothing to do with work or leadership, address these 6 factors that will help keep good employees on staff.

This article was originally published in August 2021 but has been updated and expanded

Marie Francois Robinson on LinkedIn
Marie Francois Robinson

Staff Writer: Marie Francois is an author with a strong foothold in the adult learning space. His focus is creating valuable content based on his experience in business development. She draws inspiration from Maya Angelou’s wise words, ‘When you learn, teach. When you grow up, give.’

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Company Culture · Features · Find Your Way · Grow Your Business · Leadership · Your Mindset

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4 Difficulties in starting a business in a recession

4 Difficulties in starting a business in a recession

Because recessions are periods of economic decline, they can give a potential entrepreneur pause. They may then reconsider, wondering if it is wise to start something new in the meantime.

Although there are many great companies started during a recession, it is not an easy thing to do. There are actually many difficulties in starting a business during a recession. However, by understanding what is happening in the economy at this time, entrepreneurs can increase the chances of success in a new venture.

you should Start a business during a recession? Only you and your co-founder can make this decision. However, before you make this decision, there are a few things to consider. So, let’s examine how a recession can affect your future business.

What happens during a recession?

We need to understand what recession is. Simply put, a recession is an extended period of economic decline. Economists can explain this in different ways. However, the way economists interpret recessions is not that important to the average consumer because many people will often feel the effects of a recession before news or even economists announce that a recession has arrived. People will already start feeling pain. Here’s what happens:

  • During a recession, people lose their jobs.
  • Companies may be able to predict the coming recession, which will cause them to pull back on spending. As a result, they will stop hiring and start laying off.
  • Companies that haven’t started cutting jobs may cut bonuses, raises or other employee benefits. Also, employees who are still getting raises may get smaller raises than before.
  • When employed workers are not getting a raise, they have less money to pay for everyday purchases. This includes everything from groceries to electronics to clothing.

You see, a recession is a vicious circle. People will start looking for ways to do this until the bright times come; This does not mean that a new business cannot survive during this period. Instead, people still spend money during recessions and some companies do quite well. Are your business ideas on this list? Then, check out 13 Recession-Proof Businesses That Thrive in a Down Economy.

Understanding how a recession changes the overall economy is important, but how will a recession potentially affect your new business? Think about how a recession changes consumer behavior. During a recession, everyone is looking for a deal. They have no choice as money is tight. Additionally, some people have lost their jobs, so living less may be their only option.

Difficulty starting a business in a recession

1. Finding Funding

Funding is an integral part of starting and running a new business. unfortunately, 82% of companies fail Due to cash flow problems. This is because, during recessions, banks and other lenders tend to pull back from lending. This presents a challenge for new businesses relying on loans or lines of credit to pay operating costs.

New businesses need to address this issue by finding alternative sources of funding to help with cash flow. For example, if a business needs to generate more cash flow to keep its doors open, seeking funding from investors is an option. Another option is to raise capital through alternative methods such as crowdfunding or peer-to-peer lending.

2. Changes in consumer spending

During a recession, consumer spending habits change dramatically. Many consumers choose not to spend any of their disposable income. Instead, they may decide to save that money or pay off their debt.

This can hurt any new business trying to grow its consumer base and its sales. But there is something Industries that have been hit the hardest by changes in consumer spending.

First, it could hurt the automotive industry – particularly new vehicle sales. People who planned to buy new cars are now looking at used cars as an alternative. Or, they decide to drive the car they already own.

Consumer spending habits are also changing when it comes to beauty and hair care products. More people are either working on their own or delaying their appointments with professionals. As a result, both women and men have to go longer between haircuts.

Any new business in the food or restaurant niche should also understand how consumers respond to food-related downturns. For example, families that drove through fast-food lines several times a week began to cut back; Instead, they choose to cook at home to save money.

These changes do not mean that a new business cannot survive in these spaces. however, Increase sales during a recession It will be a little more difficult than in a stable economic climate. Any entrepreneur starting a business during a recession should be aware of these challenges.

3. A limited number of products sell well

Another challenge for an entrepreneur starting a business during a recession is choosing products to sell. There are many here Products that sell well during a recession. However, what if the business you’re starting doesn’t sell any of those products?

For example, sales of affordable comfort food products increase during recessions. But what if the business you want to start is a premium healthy snack bar? You will have a hard time finding your ideal customer because many people are opting for cheap, sweet and salty foods that are not necessarily healthy.

This is a huge disadvantage for a new business. Business owners who have a potential breakthrough on their hands must now find a way to navigate current consumer demand.

4. Gaining traction

One of the exciting and challenging aspects of starting a business is figuring out what works. In a normal economic environment, this involves taking risks, innovating and, if necessary, pivoting the business model. However, during a recession, taking unnecessary risks is not always a good idea.

Your product or service needs innovation. But, how does it change during a recession? Calculated risk should not create high financial risk if it is labor intensive, time consuming or unsuccessful. These activities make it more difficult for a new business to gain traction.

There is still hope

Can you see some opportunities in the above challenges? If so, you’ve got the heart of an entrepreneur! But it’s important to know some of the tough choices business owners may face during a recession. Starting your business at this time is unique for several reasons:

  • Volatility: You can predict how long it will last by looking at past recessions. However, this is not a guarantee of how long the current will last.
  • Cash Flow: Any new business is focused on staying viable. You are acquiring clients, making sales and establishing processes to make your business successful. Whether you’re an investor or you’re bootstrapping your business, a recession can be a challenging time for anyone to maintain a healthy cash flow.
  • Staffing decisions: To keep your business running, you may need to lay off staff or reduce their hours. Unfortunately, these are difficult choices that affect people’s lives.

In other words, when you are in a recession, you are Depression is survival mode. Even before you start your business, this is always a good idea Prepare your business for future recessions.

Getting through a recession

It’s good to start a business with a clear head, especially during a recession. Of course, there are distinct disadvantages to starting a business during a recession. However, creative entrepreneurs may find these difficult times to be a unique time to meet consumer demand and build a thriving business.

Erin Shelby on Twitter
Erin Shelby

Erin Shelby is a writer and blogger based in Ohio. Follow her on Twitter @ByErinShelby

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Business Opportunities · Featured · Money · Grow Your Business · Leadership · New Startups · Your Mindset

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10 Tips for Starting an Online Freelance Business

10 Tips for Starting an Online Freelance Business

Starting any online business can be as exciting as it can be daunting. There are all the technical aspects of running an online business that you need to manage. You have to make sure that your clients are happy. There are many things to consider and organize; It can be overwhelming. All these responsibilities can be frustrating.

But, don’t worry because there are many things you can do to give yourself a head start, and your business will succeed with hard work and effort.

What is an online freelance business, and why should you start one?

An online freelance business is one Types of Online Businesses Where a person offers freelance work. Freelancers can offer many different services to individuals and businesses while requiring no physical location or real-world presence. And while a freelancer may provide work for a corporation, the freelancer is not an employee of the company. They work as separate businesses or contractors. Being a freelancer gives you the freedom to work on your terms.

Many people who have skills in writing, technology or design create their own online freelance business. In this article, we will give you tips that you can use to start your own profitable online freelancing business.

10 Tips for Starting Your Freelance Business

1. Decide on your beautiful

First, you’ll want to decide what services you’ll offer Choosing a niche for an online business Extremely important. Your niche should be an area in which you can specialize. Also should be specific and not general.

For example, if you are a writer, do you do content writing or copywriting? If you are a graphic designer, what niche do you want to narrow down? This decision is important so you have a clear idea of ​​what you want to do.

2. Identify your ideal client

Identifying your ideal clients is crucial for a few reasons. If you have a clear idea of ​​your ideal client and their needs, it will help you create great specialized content for them.

When you’re just starting out you might not find your ideal client right away, but don’t get discouraged; You will eventually get there with hard work and patience.

3. Set goals for your business

Where do you see your business in five years? What do you want to achieve during that time? Goal setting is powerful because it drives you to achieve things for your business. If you have no idea what you want to achieve, it will be difficult to stay motivated. Make sure your goals are specific, timely, and not too difficult to reach—otherwise, you’ll end up feeling disappointed in yourself.

Short and Long-term goals are important for new businesses. As a freelancer, the same is true for you. These goals may change over time, but you don’t want to start this journey without knowing the destination.

4. Build a solid foundation of good habits – productivity routines

Many freelancers work on an hourly or by-the-project basis. This means that productivity and efficiency are crucial to this business model. Clients will expect that the work they have hired you to do will be done correctly in a reasonable amount of time. Not implementing good productivity practices can cause you to deliver late and possibly low-quality projects.

As a small business owner, there is a lot to think about. Sometimes it feels like you have a million things on your mind. That’s why it’s so important to build your business on a solid foundation. Creating a specific productivity routine can help you organize and manage your time more efficiently Stress and burnout. Some great strategies can help you be more efficient at using your time more diligently. A simple to-do list at the beginning of each week can be a start.

5. Create a website/blog to showcase your portfolio

A website is the easiest way to showcase your talent and work to potential clients when you pitch them an idea. There are freelancing websites where you can find clients without your own website. However, having your own website will make you look more credible and professional. Clients want to know that, as a freelancer, you take your work seriously. Showing off your talent on your website or blog is a great way to do just that.

There are some great platforms like Wix or WordPress, where you can build your website for free. These sites offer a variety of templates that you can customize to showcase your past work. The type of website you create matters to everyone Types of Online Businesses. As an online freelancer, it’s no different. Choose your online platform carefully and make sure your website or blog represents your professionalism and expertise.

6. Top up your invoice

You should take this part of your business very seriously; You are essentially in charge of your own time, money and effort. Some people may take a long time or be difficult to pay in general.

Always invoice at the end of each project rather than waiting – that way, things don’t slip through the cracks. Why not make it as easy as possible for yourself? Consider signing up for zero or WaveApp. Both are online accounting software that will make your life a lot easier.

7. Learn how to pitch yourself

This step can be complicated, especially when you are just starting your business It may take some time to master and take a certain belief in yourself, but don’t worry; You’ll be a pro in no time. Basically, a pitch is a presentation of yourself and your ideas to potential clients or investors.

so why not Create an elevator pitch For yourself or for your ideas? It’s a great way to learn how to make something interesting to engage your audience and gets your foot in the door for more details.

For an online freelancing business, however, it may be necessary to pitch to a client without speaking directly to them. That doesn’t mean you shouldn’t learn how to pitch yourself via email or direct message. Learn to succinctly summarize your skills and expertise through website copy or email. Track which pitches work best and learn to refine your pitch to make it better.

8. Network

Even if your business is entirely online, you may need to network to get your name out to potential clients. It can also help to communicate and connect with other freelancers for advice. Networking can build a sense of credibility within your community and make you seem more professional. Not to mention it can help build your skills by seeing what people generally want or need and what’s becoming outdated. You can join online communities for freelancers like Reddit communities and Facebook groups.

9. Join freelance job sites like Upwork

Upwork A great platform for freelancers who are just starting out. It is easy to navigate and has job types for all skill sets Also, there are all types of jobs from writing jobs to web development and graphic design. Such sites make it very easy to start working quickly.

10. Volunteer your time

Now, this is circumstantial in my opinion. Are you starting with minimal experience and no qualifications? Then, it might serve you well to contact a business and ask if you can help them with a small project for free. Offering your services for free can help build your portfolio. You can start building a client base because the business you work with me will end up being your first paying client.

If you are highly skilled in your profession and don’t want or need to volunteer your time, then don’t. It all depends on you and how you want to run your business.


Starting an online freelancing business can be a challenging endeavor and frustrating at times. However Correct action, attitude and knowledge can start you on a great path to success. Never forget that it’s a learning curve, and it’s okay to make mistakes. Don’t be afraid to fail because then you won’t act.

Good luck, and I hope this article was helpful.

This article was first published in October 2021 but has been updated and expanded

Monique Dudley on Instagram
Monique Dudley

Staff Writer: Monique is a freelance writer, blogger and seasoned traveler based near Melbourne, Australia. She always enjoys expressing herself through her writing and aims to create honest and thought-provoking content. As curious as a cat – Monique is eager to write and learn about as much as possible.
In his spare time, he enjoys photography, surfing and learning guitar.
You can find his website and social media accounts below.

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5 Long-Term Business Goals for a Salon or Beauty Business

5 Long-Term Business Goals for a Salon or Beauty Business

Hair and beauty are a $43 billion industry. And, the category is still growing. Whether it’s cutting hair, creating bold hair colors, or providing manicures and pedicures, salons and other types of beauty businesses offer clients the opportunity to transform themselves and their image.

If you are interested in hair care, you are thinking of starting your own salon. Or perhaps you’ve already started a salon or beauty business and are looking to the future. The success of your business depends on how well you can do it Hit your target. but what Long term goals Should you try to reach out?

It’s easy to get involved in the day-to-day of your business, but it’s always important to keep the big picture in mind. So here are five long-term business goals for any salon owner.

Consistently add new clients every month

While you may be happy with how things are, change is inevitable. Any salon will lose customers through no fault of its own. For example, some clients move too far, or a recession can make money tight for many customers. In other cases, a client may simply decide to try a different salon and stay with that salon, even if there is no problem with you. So, aim to keep adding to your client list, even if you see no need for improvement.

One way to make sure you find new clients is to use online and offline marketing. Another way is to offer 2-for-1 promotions. This type of promotion allows an existing client and a friend to avail of your services at a discount. This type of promotion is also great because you have the opportunity to satisfy your clients’ friends and turn them into regular customers.

Retain employees

Your employees are the heart of your salon. They provide the high quality services your clients demand. When a customer brings in a picture of a celebrity and says, “I want my hair to look like that,” your staff makes it a reality or guides the client to a more appropriate style. Do what you can to appreciate your employees.

There are many ways Keep employees happy and motivated. Communication, creating opportunities for growth and a positive culture can help ensure good employees remain at the company.

Reduce client cancellations

While your salon may be happy to accept walk-ins, the truth is that customer cancellations cost money and time. As long as your employees are in the salon, they want to be paid for their services. They don’t want to be a no-show client or subject to frequent cancellations.

When scheduling an appointment over the phone, read the details again. Here’s an example: “I’ve scheduled you for Monday, October 1st, at 1 p.m. with Gina.” This allows the client to hear information from you in case of any misunderstandings. It gets their attention because people often multitask while on the phone.

Give clients a business card with their appointment information written on it. This helps clients remember their appointments as well as contact information so they can reach you quickly if they need to reschedule or cancel.

Text clients with their appointment information. Texting appointment information and requesting confirmation can help clients keep appointments. It will also help you plan ahead. If a client replies to your text requesting to cancel an appointment, you can contact other clients and let them know you have an opening in your schedule. You may be able to find another client willing to come during the cancellation spot.

Improve customer retention

Client retention rates can help you understand how well your salon is serving its customers. A client retention rate below 50% may indicate a problem. If your client retention rate is below this number, it’s time to find out why clients aren’t coming back.

Providing a great customer experience in your salon will help you grow your reputation and make your clients happy. You want as many of your customers to come back as possible. Any time a patron leaves your salon:

  • Take them to the front desk as soon as they leave. Thank them for choosing your salon.
  • Ask them if they would like to schedule their next appointment.
  • Consider some type of refer-a-friend program, offering discounts to existing clients who refer people they know. This can be done via a text or emailed promo code, offering discounts to both people

Be sure to keep track of how many clients return and how often. If you’re not retaining at least 50% of your clients, work with your staff to find ways to keep clients coming back. Offer survey and feedback options to help improve your overall service

Launch a brand/salon product

When your clients are happy, your employees are happy, and your salon is running smoothly, what else is there to do? You reduce customer cancellations as much as possible, and you gain new clients. Your salon reputation is amazing. So what is your next step?

Consider launching a brand or salon product. This could be an exclusive label of salon products used by your in-house cosmetologists, such as foundation, eyeliner, lip liner or mascara. Many people in the hair care and beauty industry have started their own product lines. For example, a hair stylist, Brad Mondo, started his own YouTube channel and launched his hair care line, XMondo. The brand has gained traction by creating a huge online presence on Mondo YouTube. Mondo products nourish the hair during the coloring process instead of damaging it. Mondo also offers vegan products, which gives it a unique advantage among hair color products.

So, what will your salon do? What kind of competitive advantage can you offer? Launching a brand in the online marketplace takes a lot of thought and effort. Think about what makes your salon different. What do you do differently when it comes to hair care and beauty? Finding the answers to these questions can help you launch something new.

Bonus tip: There’s a lot of money to be made selling a product online, but you’ll want to do some important research first. Check out our resources How to Launch Your Own Ecommerce Site If you think you want to set up an online storefront.

Wrapping it all up

Working in the salon industry is a creative labor of love. You pour your energy into making people feel good, and if it wasn’t worthwhile, you wouldn’t be doing it. It takes a lot of energy to turn this profession into a business. per Entrepreneurs must have good business goals. Your salon can improve if you do Keep your long-term goals in mind. Adding new clients and retaining employees will keep your business strong. Reducing client cancellations and improving customer retention will help your salon remain profitable. Once your salon is established in the area, launching a brand can be an exciting adventure.

Startup Mindset

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How can DEI OKRs make a difference in business?

How can DEI OKRs make a difference in business?


In the UK, the Equality Act 2010 Protects individuals from discrimination based on characteristics such as age, gender and sexual orientation.

Companies are seeing the value of promoting diversity, equality and inclusion (DEI) in their workforce – not only to comply with the law, but also to create a culture that embraces and welcomes diversity.

Objectives and Key Results (OKRs) are an effective way for businesses to measure the progress of their initiatives around Diversity, Equity and Inclusion (DEI).

The development of DEI OKRs allows companies to focus on these key areas and track their progress against their set goals. This helps companies create a culture of openness and transparency, which is often necessary for successful DEI initiatives.

Make a meaningful difference

OKRs create accountability and focus on results, meaning businesses can see a meaningful change in the way they operate. They help ensure that DEI initiatives are embedded in an organization’s culture rather than just a surface-level initiative.

A DEI OKRs article Emphasis on creating clear objectives is the first step to success. This could include setting targets for hiring people from diverse backgrounds, or the percentage of senior management positions held by women or ethnic minorities.

Results-driven OKRs also help track the effectiveness of DEI initiatives in a company. They can measure progress against goals and identify areas for improvement.

Encourage openness and transparency

Having visible DEI goals encourages employees to be more open about their diverse backgrounds and share their experiences. They show that the organization is taking DEI seriously, which increases engagement and creates a culture of acceptance

Every person should feel safe to speak and communicate openly without fear of judgment or discrimination. A DEI framework with OKRs assures employees that their views will be heard and taken seriously.

OKRs also provide a sense of unity among employees, as they are all working together toward the same goal. It can be extremely powerful in driving progress.

Show commitment

Being at the forefront of DEI shows that a business is serious about creating an inclusive environment and will take tangible steps to make a difference.

People want to be part of a business that shows a real commitment to creating a fair workplace. This can have a positive impact on reputation and future business opportunities.

Businesses should be vocal about their DEI initiatives and be prepared to hold them accountable if they do not meet their objectives. Publishing progress reports on DEI goals is a great way to demonstrate commitment, as it shows the public that the company delivers.

Attracting top talent

A company’s culture reflects how it treats its people, and DEI OKRs help ensure that diverse perspectives are welcomed and respected. This in turn helps attract the best talent from all backgrounds who want to work in an environment where they feel valued and supported.

Integrating DEI OKRs also helps promote an environment of collaboration, which is essential for teams to work together effectively. This can have a positive impact on the company, as it increases productivity and efficiency.

Achieving the right balance

Ensuring that businesses strike the right balance between business activities and social responsibility Essential. DEI OKRs help focus on important issues, such as ending discrimination, promoting equal opportunity and creating a workplace where everyone feels respected.

DEI OKRs help ensure that these initiatives are not viewed as ‘box-ticking exercises’, but as integral parts of a company’s strategy and culture. Companies should use this as an opportunity to evaluate their current practices, identify areas for improvement, and develop new initiatives that align with their DEI goals.

Drive innovation

Differences in culture, beliefs and backgrounds can be a major source of creative innovation, so having an open-minded workforce with diverse experiences helps maintain that edge.

Diverse groups tend to be more creative and better equipped to find unique solutions to complex problems. They are more likely to come up with new and innovative ideas that can help businesses stay competitive.


For businesses that are serious about promoting equity, it is essential to have an effective system for measuring progress and success. DEI OKRs not only provide a framework for measuring initiative progress, but they can help organizations identify new opportunities and create a better work environment for everyone.

How technology plays an important role in managing vacation rentals

How technology plays an important role in managing vacation rentals


Vacation Rentals

Imagine a world where managing a vacation rental was as easy as turning on the lights That world is now possible with technology and automation.

In the past, managing a vacation rental was a labor-intensive process that often required multiple people to keep everything organized. However, with the advent of technology, managing vacation rentals has become much easier, faster and more efficient. Technology has enabled vacation rental owners to automate many of the manual processes involved in running a rental business

Read on to explore the great role technology plays in vacation rental management.

1. Automatic Booking and Payment:

Technology has made it possible for vacation rental owners to manage online bookings quickly and easily Vacation rental owners can now create automated reservations that allow guests to book instantly and securely without the need for manual paperwork or intermediaries. These systems make it easy to accept and process payments online.

One such example is Resort cleaning, which allows vacation rental owners to quickly and easily manage their bookings and helps automate processes like payments and invoicing. You can use the same platform to book services Property management cleaning services And more benefits beyond measure!

2. Remote Monitoring:

Technology has enabled vacation rental owners to monitor their properties remotely with smart devices. These systems allow owners to monitor their property from anywhere in the world and even alert them in case of emergency.

Smart devices such as cameras, locks and sensors can help monitor properties while providing additional security. This can help owners feel more secure and in control when operating their vacation rental business. For example, you can remotely monitor cleaning and maintenance staff to ensure all tasks are completed on time. It may also be possible to adjust temperature, lighting and other property features remotely.

3. Automated Marketing:

In addition to automating bookings and payments, technology has made it possible to automate vacation rental marketing. Vacation rental owners can now create Automated campaigns And efficiently target potential guests with marketing automation tools.

These tools can help you reach a larger audience and acquire more customers through personalized content, targeted offers, and automated follow-up emails. You can even track the performance of your campaigns and adjust them as needed for better results This makes marketing a vacation rental much easier and more effective.

According to one study, vacation rental owners who use marketing automation to reach more potential guests and increase their bookings report an average 15% increase in revenue.

4. Automatic cleaning and maintenance:

Technology has made it easier to manage the cleaning and maintenance of vacation rental properties. With automated systems, you can track maintenance and cleaning tasks, manage schedules, and assign tasks to employees.

With this type of automated process, vacation rental owners can rest assured that their properties will be well maintained and cleaned and have a better chance of meeting the needs of their guests. However, this automation must be done in conjunction with traditional cleaning standards and protocols to ensure optimal results.

5. Insights and Analysis:

Technology has allowed vacation rental owners to access real-time insights and analytics about their properties. This can be invaluable to vacation rental owners as they can use this data to make better decisions and improve their operations.

For example, using analytics and insights, owners can track customer engagement and behavior to better understand their guests. They can use this data to optimize pricing according to demand and seasonality and make better decisions about marketing campaigns.

According to a survey, nearly 68% of vacation rental owners say that insight and analytics tools have helped them make better decisions about their business. That’s why vacation rental owners need to use the right technology tools and use data to make informed decisions.

6. Customer Reviews and Ratings:

Nowadays, customers rely heavily on reviews and ratings before booking a vacation rental. That’s why vacation rental owners need to have a system in place Collect customer feedback and ratings.

Using technology, vacation rental owners can easily collect customer reviews and ratings, which they can use to improve their services and increase bookings. They can use this data to monitor customer satisfaction levels and identify areas where they need to improve their services.

According to a survey, 95% of consumers said that reviews and ratings were essential in their decision-making process when booking a vacation rental. It highlights the importance of technology for collecting and managing customer reviews and ratings.

7. Cloud-Based Technologies:

You won’t be able to operate your vacation rental business without access to the right tools and data This is why vacation rental owners need to use cloud-based technology to manage their operations.

With cloud-based technology, you can access data from anywhere and make real-time decisions. It is a great way to store and manage information and automate tasks. You can use it to analyze data and generate insights.

This makes it easy to collaborate with team members, as they can access and update information from any device. Therefore, cloud-based technology is a must for any vacation rental business that wants to stay ahead of the competition.

8. Mobile Apps:

Wait, did you just say mobile apps? Yes, you read that right. Mobile apps are a great way to improve the guest experience and make it easier for customers to book vacation rentals

Vacation rental owners must have a mobile app that allows customers to book their property and manage the booking process easily. The app will also provide customers with property information, such as amenities, photos and location.

This makes the experience smoother for customers as they don’t have to go through multiple steps to book a property. Also, it shows that the vacation rental owner is up-to-date with the latest technology trends and willing to invest in improving the customer experience.


As the world of vacation rental management is constantly changing, technology can be an excellent tool to stay ahead of the competition. Vacation rental owners must use technology to automate processes, access insights and analytics, collect customer reviews and ratings, use cloud-based technologies, and create mobile apps. Doing so will help them improve their operations and make it easier for customers to book their properties Finally, technology is an essential part of running a successful vacation rental business.