Hair and beauty are a $43 billion industry. And, the category is still growing. Whether it’s cutting hair, creating bold hair colors, or providing manicures and pedicures, salons and other types of beauty businesses offer clients the opportunity to transform themselves and their image.
If you are interested in hair care, you are thinking of starting your own salon. Or perhaps you’ve already started a salon or beauty business and are looking to the future. The success of your business depends on how well you can do it Hit your target. but what Long term goals Should you try to reach out?
It’s easy to get involved in the day-to-day of your business, but it’s always important to keep the big picture in mind. So here are five long-term business goals for any salon owner.
Consistently add new clients every month
While you may be happy with how things are, change is inevitable. Any salon will lose customers through no fault of its own. For example, some clients move too far, or a recession can make money tight for many customers. In other cases, a client may simply decide to try a different salon and stay with that salon, even if there is no problem with you. So, aim to keep adding to your client list, even if you see no need for improvement.
One way to make sure you find new clients is to use online and offline marketing. Another way is to offer 2-for-1 promotions. This type of promotion allows an existing client and a friend to avail of your services at a discount. This type of promotion is also great because you have the opportunity to satisfy your clients’ friends and turn them into regular customers.
Your employees are the heart of your salon. They provide the high quality services your clients demand. When a customer brings in a picture of a celebrity and says, “I want my hair to look like that,” your staff makes it a reality or guides the client to a more appropriate style. Do what you can to appreciate your employees.
There are many ways Keep employees happy and motivated. Communication, creating opportunities for growth and a positive culture can help ensure good employees remain at the company.
Reduce client cancellations
While your salon may be happy to accept walk-ins, the truth is that customer cancellations cost money and time. As long as your employees are in the salon, they want to be paid for their services. They don’t want to be a no-show client or subject to frequent cancellations.
When scheduling an appointment over the phone, read the details again. Here’s an example: “I’ve scheduled you for Monday, October 1st, at 1 p.m. with Gina.” This allows the client to hear information from you in case of any misunderstandings. It gets their attention because people often multitask while on the phone.
Give clients a business card with their appointment information written on it. This helps clients remember their appointments as well as contact information so they can reach you quickly if they need to reschedule or cancel.
Text clients with their appointment information. Texting appointment information and requesting confirmation can help clients keep appointments. It will also help you plan ahead. If a client replies to your text requesting to cancel an appointment, you can contact other clients and let them know you have an opening in your schedule. You may be able to find another client willing to come during the cancellation spot.
Improve customer retention
Client retention rates can help you understand how well your salon is serving its customers. A client retention rate below 50% may indicate a problem. If your client retention rate is below this number, it’s time to find out why clients aren’t coming back.
Providing a great customer experience in your salon will help you grow your reputation and make your clients happy. You want as many of your customers to come back as possible. Any time a patron leaves your salon:
- Take them to the front desk as soon as they leave. Thank them for choosing your salon.
- Ask them if they would like to schedule their next appointment.
- Consider some type of refer-a-friend program, offering discounts to existing clients who refer people they know. This can be done via a text or emailed promo code, offering discounts to both people
Be sure to keep track of how many clients return and how often. If you’re not retaining at least 50% of your clients, work with your staff to find ways to keep clients coming back. Offer survey and feedback options to help improve your overall service
Launch a brand/salon product
When your clients are happy, your employees are happy, and your salon is running smoothly, what else is there to do? You reduce customer cancellations as much as possible, and you gain new clients. Your salon reputation is amazing. So what is your next step?
Consider launching a brand or salon product. This could be an exclusive label of salon products used by your in-house cosmetologists, such as foundation, eyeliner, lip liner or mascara. Many people in the hair care and beauty industry have started their own product lines. For example, a hair stylist, Brad Mondo, started his own YouTube channel and launched his hair care line, XMondo. The brand has gained traction by creating a huge online presence on Mondo YouTube. Mondo products nourish the hair during the coloring process instead of damaging it. Mondo also offers vegan products, which gives it a unique advantage among hair color products.
So, what will your salon do? What kind of competitive advantage can you offer? Launching a brand in the online marketplace takes a lot of thought and effort. Think about what makes your salon different. What do you do differently when it comes to hair care and beauty? Finding the answers to these questions can help you launch something new.
Bonus tip: There’s a lot of money to be made selling a product online, but you’ll want to do some important research first. Check out our resources How to Launch Your Own Ecommerce Site If you think you want to set up an online storefront.
Wrapping it all up
Working in the salon industry is a creative labor of love. You pour your energy into making people feel good, and if it wasn’t worthwhile, you wouldn’t be doing it. It takes a lot of energy to turn this profession into a business. per Entrepreneurs must have good business goals. Your salon can improve if you do Keep your long-term goals in mind. Adding new clients and retaining employees will keep your business strong. Reducing client cancellations and improving customer retention will help your salon remain profitable. Once your salon is established in the area, launching a brand can be an exciting adventure.
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