It’s unquestionable that marketing your business directly affects its long-term success. Differences in marketing strategies Different business models, but there is something for everyone. If you’re running a brick-and-mortar business, you’ll want to take full advantage of the unique marketing methods available to you.
It has many advantages and disadvantages Managing a brick-and-mortar business. One of those challenges is finding unique ways to drive customers to your physical location. In this article, you’ll learn 6 brick and mortar marketing strategies that are sure to make your company stand out from the crowd.
1. Develop a loyalty program
Loyalty programs are a great way to reward returning customers and engage new ones. Creating a loyalty program is easier than it sounds, especially for brick-and-mortar locations, because your customers are already there.
If you make sure to collect customer information like an email address, you can use this as an opportunity to create a contact list for email alerts. Here are some ways you can implement a loyalty program into your store’s marketing strategy.
It’s considered a classic for a reason. Point systems have been widely used by retailers for decades, and that’s no coincidence. In a point system loyalty program, you award customers points after each purchase, and they later spend those points at your location. This loyalty program is great because it’s free and easy to join, making it more convenient for customers
Punch cards are another effective loyalty program strategy. With punch cards, you offer customers a branded card at checkout and then create a hole punch for each purchase they make. When a customer has a certain amount of punch, they can redeem a free item from the store. This strategy is especially effective for brick-and-mortar locations because the customer has a physical reminder of their goal where they can visually track their progress. This adds some incentive to complete the card and earn free rewards at the end.
Creating membership tiers takes a little more time and effort, but it’s the latest and greatest in loyalty programs. First, you need to decide how the sequence works. Create the levels you want available and set criteria and rewards You want the bottom tier to be the most accessible, with enough rewards to attract customers, but ideally, it should be lower than the later tiers. After all, you want to give the customer a reason to upgrade in the future.
2. Use direct mailers
Market directly to customers by inserting your brand into their mailboxes. Using direct mail is a great way to reach customers who might otherwise fall through the cracks, especially those who aren’t available online.
If you want to put your creative twist on your marketing campaign, this method is for you. You have complete control over how your mailed ads connect with customers and grab their attention Using the help of professional print and design services eg Vistaprint Can also make a huge difference.
Getting started with direct mailers is easier than it sounds. First, you need to decide what exactly you want to mail. Here are some things you can start with:
- contact form
- Announcement of sale
Although you always have the option of sending the mailer yourself, it’s much easier to set up USPS, who will walk you through most of the process. You can use a customer contact list for addresses or you can Buy a mailing list From a seller. If you are working with a limited budget, you can also use a phone book. The important part of this is choosing the right audience.
3. Host in-store events
Hosting in-store events creates something you can’t get with flyers and coupons: human connection. Create an impactful, lasting impression by hosting unique events in your store – especially if they are exclusive to your company. Pedestrians will be interested and attracted by the growing crowd, and foot traffic is never a bad thing.
You can host all kinds of paid and free meetups, from workshops to limited-time sales events. Using community-focused apps to meet It can also increase the amount of customers who come to check things out.
4. Partner with other nearby businesses
Chances are, your neighboring businesses are going through the same struggles you face every day. Befriending neighborhood shop owners not only builds relationships and strengthens the community, but also has sales benefits Local businesses often exchange goods and services to support each other and communicate effectively about upcoming changes in the local economy.
5. Register with local listings
Registering your brick-and-mortar store online has numerous benefits. First, there are over 70,000 Google searches worldwide every second. It’s pretty safe to say that most people use Google, even globally. Now imagine that your listing is among those searches. Registering with Google’s business listings increases your visibility and makes it easier for customers to find you.
Get it: Approx 56% of clicks on Google business listings Go directly to the business website. When a customer can easily find you online, it makes it easier for them to call your store, find map directions to your location, and your store website, all in just seconds.
Likewise, local directories are often posted online, especially if you’re in a plaza or shopping center. Registering there can bring your business closer to potential customers.
6. Use QR codes
A QR code (short for Quick Response Code) is a seamless and easy way for customers to access your store’s website. QR codes are square-shaped barcodes that, when scanned by a photo app, redirect you to their designated URL.
Creating a QR code for your business is easy. First, identify the link you want to connect customers to, open it with Google Chrome, and then hit the three dots in the top corner of the screen. From there, you’ll see an option to generate a QR code for the web address you opened.
There are many ways that you can effectively market your brick-and-mortar business without breaking the bank or relying on the Internet every time. The most important aspect of marketing for your store is identifying the right audience and bringing your brand directly to them. If your audience isn’t responding as expected to a certain approach, try another one! Taking advantage of these brick-and-mortar marketing strategies can be the key to your business’s success.
Business Models · Business Opportunities · Featured · Find Your Way · Grow Your Business · Marketing
Business Models · Find Your Way · Grow Your Business · Marketing · Sales