The eCommerce industry is rapidly gaining ground on all retail sales. At the start of 2017, e-commerce sales reached $105.7 billion in the first quarter and made up 8.5% of all retail sales. Ecommerce is predicted to account for 17% of all retail sales by 2020. With its massive growth track and thriving market, entering the ecommerce world has never been easier or more attractive. But what does it take to run a successful ecommerce store? Here are 6 tips to help you succeed during and after launch
1. Prepare before launch
One of the biggest mistakes you can make with your eCommerce site is to rush your launch. You can only launch once, so make sure all the groundwork is laid so you can make the most of your company’s early days. Make sure your SEO is in place, your content marketing strategy is set up, and your social media is ready to go.
As mentioned above, the eCommerce industry is growing at a rapid rate. Every day more and more ecommerce businesses enter the market. Make sure you stay on top of your site’s SEO as it will be crucial in beating the competition and gaining new customers.
3. Mobile optimization
Mobile is the future. Whether people are using smartphones, tablets or iPads… statistics show that more people are using mobile devices to access the internet than computers. This means your eCommerce site needs to be optimized for mobile users. If not, you will lose a large group of potential customers.
4. Social media
Social media is the heart of your ecommerce business. It’s an essential tool that, if you fail to use it, can ultimately sink your company. Since you’re selling online, your community is online too Make sure you have social media fully set up and ready to engage customers and build community
5. Customers are your brand ambassadors
Make it easy for customers to leave reviews while developing your site and share their experiences when buying from you. Nothing adds credibility to your business like a glowing review from a satisfied customer. Your customers and the community you cultivate are your greatest assets in spreading your brand awareness.
6. Terrible checkout process
The last hurdle, and often the most difficult to get an order, is the checkout process. A difficult or complicated checkout process can easily cause customers to abandon their shopping cart and abandon their order. There are a few things to avoid when designing the checkout process. No need to create an account. Save shipping and billing information when possible. Provide your customers with different options to pay for their orders. Finally, reduce the number of windows and pages for customers to place their order.