7 Fitness Entrepreneur Business Ideas

Starting a fitness business is a great way to combine your passion for fitness with your entrepreneurial spirit. The fitness industry has seen significant growth in recent years. The health and fitness sector contributes up to $91.22 billion per year to the global gross domestic product. And that’s just the gym and fitness center. The industry is worth $35 billion in the US alone.

Being a fitness entrepreneur means running any business that revolves around the fitness industry. In this article, we’ll take a look at some of the best fitness businesses you should consider starting if you want to become a fitness entrepreneur.

Personal training business

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The most popular type of fitness entrepreneurial venture to start is a personal training business. As a personal trainer, you will work one-on-one with clients to create customized workout plans that will help them reach their fitness goals. This type of business can be operated out of a gym or fitness center. Some clients may even request in-home training sessions.

Hiring Fitness Instructors and Trainers Estimated to increase 19 percent from 2021 to 2031. Being a personal trainer has become a popular fitness business. No wonder. There are several advantages to doing this.

One of the advantages of starting a personal training business is that it’s easy and you can work with clients of all ages and fitness levels. You can also choose the type of clients you want to take. For example, you may specialize in helping athletes improve their performance. Or, you can help people who just want to lose a little weight and get in shape.

One of the challenges of starting a personal training business is that you need to build a client base. This can take time, especially if you’re just starting out. You need to market your services, network with potential clients and provide high-quality training sessions to keep your clients coming back.

Since the competition in personal training is fairly high, you must set This is the clear goal for this type of fitness business. Otherwise, you may find yourself struggling to stand out in the industry.

Fitness brand clothing entrepreneur

If passionate about fitness and fashion, starting your own fitness brand clothing company is worth considering..

When starting this type of fitness business, you need to think like a fashion entrepreneur as well as a fitness entrepreneur. What it means to understand Run a clothing business. Things like creating a brand name, logo and design aesthetic that aligns with the values ​​and interests of the target audience, just to name a few.

After establishing the brand identity, it is important to develop a product line that meets the needs and preferences of the target audience. You need to choose fabrics, colors and styles that appeal to your potential customers. While many clothing lines prioritize appearance, you need to make sure your brand is functional and comfortable enough for physical activity.

Once the business is up and running, it is important to constantly monitor and adjust the product line, marketing strategy and brand identity based on customer feedback and market trends.

Fitness Influencer

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Fitness implications are everywhere. Platforms like YouTube, Instagram, and TikTok have made it possible for almost anyone to gain fame and notoriety just by being in shape and savvy about fitness. Fitness is a big part of the influencer market. which is a $15 billion industry.

However, becoming a fitness influencer is more than just posting work out photos and videos. In this competitive landscape, you need to put in extra effort if you want to stand out. In addition to making sure your social media content is visually appealing, you should also create helpful posts to drive your engagement and following.

Collaborate with other fitness influencers to expand your network, gain exposure to new audiences, and create new opportunities for your brand. Ongoing contests and giveaways can also attract new followers. Attend fitness industry events, conferences and workshops to network with other professionals, learn about the latest trends and research, and build your skills.

As an influencer, the easiest way to make money is through sponsored posts on platforms like Instagram. But you can also earn money from video views on YouTube and TikTok.

Gym/Fitness Center Owner

If you are looking for a large-scale fitness business to start, and have the capital, opening a gym or fitness center may be the right choice. Managing a gym comes with a lot of responsibility. However, running a successful gym can be rewarding for any fitness entrepreneur.

One of the advantages of starting a gym or fitness center is that you can cater to a wide range of interests and fitness levels.. You can provide a comprehensive fitness experience for your clients, which can help you build a loyal following.

One of its challenges Starting a gym or fitness center can be expensive. A modest studio gym can cost $65,000, while a mid-sized gym can cost $115,000. If you want to take advantage of an already established gym brand, you can choose to become a franchisee.

Here are some of the total investment costs for opening a fitness center:

  • Jazzercise Inc – $2,405 to $3,200
  • Anytime Fitness- $58,870 to $521,437
  • Planet Fitness – $1 million to $4.1 million
  • Orangetheory Fitness-$563,529 to $999,121

You will need to purchase or lease a large space, invest in equipment and staff, and potentially market your services to a wider audience. However, if you are able to build a successful gym or fitness center, the potential for growth and profit is high.

Online fitness entrepreneur

An online fitness business is one type of business that skyrocketed in popularity during the 2020 pandemic. When gyms and fitness centers are temporarily closed, many people start looking for other options to stay in shape. Many personal trainers and fitness experts took this opportunity to make their services available online.

Now, there is no need for a pandemic as potential fitness entrepreneurs can launch their fitness business 100% online from day 1. As an online fitness entrepreneur, you need to do the same thing as starting an offline fitness business. However, you need to do more to win in this arena.

You get to choose whether you want to conduct one-on-one classes, group live sessions or pre-recorded classes. Of course, you have the option to provide three. You should also have a high quality camera. Since your interactions with clients will be entirely online, you need to make sure your technology makes you look your best.

These include having a place to workout, great lighting (natural or artificial), and the right equipment. You need to use data tracking and client relationship management software.

An online fitness business is a fairly simple online business to run. It allows you a lot of freedom and convenience. It offers the same benefits to your clients.

Fitness equipment sales

Fitness entrepreneurs who want to stay behind the scenes but understand the importance of having the right equipment to stay in shape may want to start a fitness equipment sales business. This type of business is one where you sell fitness equipment to individuals or gyms. You need to have knowledge about fitness equipment to run this type of business.

There are several ways to do this. One of the easiest is to buy equipment such as weights, resistance bands or sports equipment at wholesale prices. Then, start an e-commerce store and put your tools online. You can sell those items at retail price on Amazon.

Group fitness leader

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A group fitness business is similar in principle to a personal trainer. However, instead of training an individual, you’ll be leading a group of people in a group workout. Group fitness businesses can include everything from yoga and Pilates classes to high-intensity interval training (HIIT) and dance classes.

A key advantage of starting a group fitness business is that you can reach a large number of clients at once. This can help you build a strong community of like-minded people who are all working towards their fitness goals. This will save you time and possibly free up your schedule.

To conduct group fitness classes, however, you may need to find a facility to host your classes. Many group fitness leaders can hold classes in places like public parks. However, those leaders are at the mercy of weather conditions. This means that if you live in an area like Seattle where it rains constantly and the winters are harsh, you won’t be able to take many classes throughout the year.


Succeed as a fitness entrepreneur Not easy but it is rewarding. There’s something satisfying about running a business you love and helping others succeed in their fitness goals. Take time to choose which business fits your skills and assets. Then, take steps to make your fitness business dreams a reality.

Thomas Martin

Tom is a member of Startup Mindset’s editorial team. He has over 6 years of experience writing on business, entrepreneurship and other topics. He mainly focuses on online business, digital publishing, marketing and ecommerce startups.

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