7 Marketing Strategies for Solopreneurs
So you’ve started a new business (or maybe you’re thinking about it), and you i know You have a great product or service. You can be so confident that this idea will work and many people can benefit from it. Well, it’s true that you’re great at creating products and services for your customers, but if you’re starting a business on your own, you’ll need more than that.
A Single business model Where the business owner starts and runs the business alone. going alone For a while it means being a jack of all trades. You manage your business accounting, marketing, product development, etc Marketing strategy. After all, you must be able to reach your target market to start selling.
Solopreneur marketing can be overwhelming, especially when you’re a solopreneur. Having a few focus areas to begin with will set your business up for success. Here are some great areas to focus on in the early stages of your solo business. You don’t have to be an expert in all of these areas, but learning some basic and even intermediate skills in these areas will serve your business well as it continues to grow.
1. Use a dynamic and attractive website
Having a website for your business is critical to marketing as a freelancer. First, you need to pick a platform. There are several popular ones out there, so find out your needs for your business website and choose the one that will serve them best.
Then once you’ve picked a platform, do some research on how to use it and customize it for those needs. Fortunately you don’t need to know much about the backend of the technology. Most website platforms have user-friendly templates and systems to make things easier for you. A simple Google search will turn up tons of great how-to guides and YouTube videos
Some great things to start with are useful plugins for your website platform, how to set up contact forms, proper formatting, and updating the theme and color scheme to fit your brand. Know that your website doesn’t have to be perfect, but you do want it to be functional with an easy-to-use design
2. Put yourself out there
Most solos are the face of their business. While most businesses and startups use logos to attract the attention of their potential clients, many solopreneurs rely on their personal brand as a way to attract clients.
Putting yourself out there means making yourself visible. The more visible you are, the more potential clients you will reach. Don’t be afraid to broadcast yourself to the world using different methods.
How to get yourself out there:
- Create shorts on social media– Making video shorts is a great way to show some of your personality in a short amount of time. Your personality will give potential clients an idea of what it will be like to work with you.
- Create videos on YouTube– Publishing YouTube videos allows you to share your expertise with your potential clients
- AUse Facebook and Instagram LiveUsing e-livestream allows you to communicate with your community and potential clients.
- Being a guest on a podcast– Being a guest on a podcast will give you the opportunity to tell your story as well as share your knowledge with new audiences
3. Get personal
As I said before, as a freelancer, you are the face of your business. Many of your customers will do business with you knowing that you are a genuine person. This allows you to add a personal touch to your marketing.
Adding a personal touch is as simple as engaging with potential clients on social media or sending clients handwritten birthday cards. Every interaction will help keep you top of mind for your potential clients and customers. When you’re marketing your solo business, it’s tempting to try to copy what you see big businesses doing.
However, one The perks of being a loner You get to know your clients and customers and they get to know you. Take advantage of your ability to connect with them more personally.
4. Understand some search engine optimization
Search Engine Optimization (SEO) is the best way to increase organic traffic to your site. What is organic traffic? Organic traffic is when people find your site on their own, not through targeted marketing. In other words, organic traffic is someone finding your business through a search engine. The best part about organic traffic? It requires little maintenance and can bring new readers back to older posts year-round.
Learning about SEO can be overwhelming at first, but once you set up your website and learn some SEO best practices, it will become easier. It’s a Big time investment In the beginning, but it’s worth it when you reap the rewards.
Do some research on how your particular business will rank in search engines. Research topics like on-page SEO, off-page SEO and local listings. Once it’s set up, it requires minimal maintenance, and you’ll know how to integrate it into your writing.
5. Use attention grabbing images and visuals
You don’t have to be a Photoshop expert, but having some basic knowledge of how to create eye-catching graphics is a huge asset to your new business. Most people are drawn to visuals, so knowing how to create them is a must for any startup. First, you should do some research on what types of graphics work best for your target demographic.
Then choose a platform for you to create these images If you want to keep your marketing budget low, there are great free programs out there. Two examples are: Canva and Adobe Spark Post. Both are free to use and great for beginners. These programs have tons of templates and options to create unique and engaging content.
Once you find a program and style you like, create some graphics and share them on different platforms On your website, social media platforms, Email marketing campaignsetc. Having a consistent graphic design style can also begin to build brand awareness that will serve your business for years to come.
6. Learn persuasive writing
Another important part of any business is being able to explain and sell your ideas in writing. It’s easy to overlook how important writing is to any business. However, writing is everywhere in the marketing field.
From something as simple as composing a tweet to writing a persuasive sales email. This doesn’t mean you have to be an expert copywriter or journalist, but it’s important to know basic grammar and find your style as a writer. Being consistent in your style creates a connection with your target audience.
to know Persuasive writing techniques Can be very beneficial as well. There is a fine line between being able to persuade potential customers authentically and being too pushy or aggressive. Learning about some subtle ways to persuade readers through writing will be an asset to your business.
7. Get help with things outside your area of expertise
Although technology has given many entrepreneurs the opportunity to run a business with little help, often you need the help of an expert. as As a solopreneur, you may already be spreading yourself too thin at your own risk. You may also consider getting help with your marketing efforts.
Getting help with things outside of your area of expertise might mean hiring a personal assistant to help manage emails, a graphic designer to help create your logo, or lead generation. Hiring a freelancer who can provide some assistance will help save time.
Remember that there are other parts of your business that need your attention. Getting some help with certain aspects of your marketing can help you focus on growing your business.
Whether you’ve started a business yourself or are considering it, it’s important to familiarize yourself with these marketing topics to maximize early success. After all, marketing is the best way to reach your target audience and find potential customers.
While finding the time and tools to market your business can seem like a daunting task, focusing on these areas will help you stay on track. Once upon a time Your business grows, you should be able to hire people with the skills you need to get your business exactly where you want it to be. For now, focus on these key points and you should continue to grow.
This article was first published in July 2017 but has been updated and expanded
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