7 Set yourself business goals for the first year

The first year of a new business is an exciting time. With so much to do, it can be easy to get wrapped up in the day-to-day. If you are not careful, you can lose sight of the big picture.

Setting goals is important for any business. But setting goals is especially important for new businesses. Goals will help drive your business in the direction you want it to go

Having some clear goals will help you use your time and resources wisely as you try to hit those goals. To stay focused, it’s important to create business goals for your first year. First-year business success is built on small, but critical, goals. These may seem like baby steps, but they are important. Here are 5 business goals for your first year.

Narrow down your target market

Have you given much thought to who your product or service is geared towards? If not, now is the time. In the first year of your business, you should think about who your target market is. Simply put, Your target market The group of people most likely to buy what you’re selling. It can be driven by their needs, their personal beliefs, their sexuality and more.

It is highly unlikely that all people will want what you are selling. Be specific about what your business community offers and how you can meet the needs of your potential customers. How do you fit into their lives? How can you make every customer’s life a little better?

For example, does your business cater to hungry vegetarians who don’t want to cook? Or men who want a quick haircut on a walking basis? Know who you’re targeting so you can meet their needs.

Clarify your goals (short-term, medium-term and long-term)

Once you’ve clearly established the type of customers you’re targeting, you’ll want to think about the future. Don’t worry – you don’t need a crystal ball and you don’t have to be psychic! However, you should have a general idea of ​​what you want for the business.

First, create some short-term goals for yourself. In the first year, some short-term goals may include:

  • Adding customers
  • Recruitment of employees
  • Establish an online presence
  • Making a profit
  • Establishment process

Over time, you’ll be able to determine what’s working and correct it.

Next, you’ll want to think about the medium term. After your business has been established for a year, what new milestones do you want to celebrate? What would growth to that point look like? medium term goals May include:

  • Gain more customers
  • Launching a new product
  • Increase profit margin

Finally, don’t hesitate to think Long term for your new business. After celebrating five years of your business, what other milestones are you looking forward to? What else will you achieve? The sky is our limit!

Build a customer base

Keeping existing customers is easier than finding new ones. But every new business has to start somewhere. Once you make your first sale, repeating that process allows you to slowly but surely build your customer base. Knowing your target customer and pricing your product right is part of the formula that allows you to make sales after sales, ultimately building your customer base.

It’s important to look beyond sales though and this is where some businesses miss opportunities. You’ll want to look for opportunities for repeat sales with each customer. You’ll want to look for opportunities for your current customers to refer their friends to you.

For example, a salon or spa may see a client and the client leaves. Or, they may see a client and offer the client the opportunity to schedule their next appointment. Which method is best? The second approach allows you to lock in repeat business, as the client may neglect to book another appointment. Taking the second approach will increase your profits.

Managing your business’s online reputation and presence is also important. Customers seek out businesses they trust to do quality work, regardless of industry. If a customer identifies a problem, be proactive about fixing it. Listen to customer feedback so you can build your customer base.

Figure out which business model works

There are many businesses that start out trying to master one type of business model, only to find another model works best for their business. For example, PayPal didn’t start out as a payment processing company. It started as a security software company for personal assistant devices (PDAs). When that didn’t work out, they followed suit by becoming money transfer businesses. Once they understood Which business model worked best?Follow it with cruelty.

One thing new business owners should understand is that business is not an exact science. Things are constantly changing and evolving and so must you. And, plans change. You may have started a business with the hope of making money by selling a product. However, you may eventually find that one Subscription business model works better for you.

In your first year in business, be aware of what works and what doesn’t. Focus on what your customers like about your product or service. Get feedback from them not just about the product, but about their overall buying experience. Over time, you may find that you have a better model for your business that you can change.

Manage cash flow well

In your first year, it’s important to manage your cash flow well. One of many reasons Why many new businesses fail Due to poor cash management. What money is coming in? What money is going out? Just how much are you spending on utilities and labor costs?

When you manage your cash flow efficiently, you will be able to see the true costs of the business and the true amount of profit or loss. Monitoring costs will allow you to spot cost reduction opportunities where needed. You may be able to negotiate with vendors, or change vendors where appropriate.

Monitoring your cash flow is important because it will let you see how far you are from becoming a profitable business. It will also allow you to see any changes if your business is burning through cash.

Find out which marketing strategy works best

There are endless ways to market a business. Billboard advertising, direct mail campaigns, door-to-door advertising, internet advertising, radio advertising, social media, TV advertising, word of mouth, or even no advertising at all are all tactics that businesses use. Each has their own reasons and their specific target customers. You need to find out which marketing strategy works best for your business in order to maximize your profits and not waste your efforts.

Start thinking about your first rental

The decision to hire your first employee can be a significant milestone in your entrepreneurial journey. You may not be ready to build your team in year one, but you can start thinking about the best time to make your first hire.

Assess your workload and identify if it is becoming unmanageable for you alone. If you find yourself running on tasks or falling behind deadlines, it may be time to consider hiring additional help. You also need to analyze your financial situation. Hiring an employee means incurring additional costs such as salary, benefits and taxes. Make sure your business has the financial ability to support another employee before making any hiring decisions.

Finally, consider the type of work that needs to be done. If you need specific skills that you don’t have or don’t have the time to learn, hiring someone with the necessary skills can be essential to the success of your business.


The first year of starting a new business is an exciting time. Creating goals for this period can lead entrepreneurs on the path to success. Being customer-focused and cost-conscious can help ensure a profitable future.

Erin Shelby on Twitter
Erin Shelby

Team Writer: Erin Shelby is a writer and blogger based in Ohio. Follow her on Twitter @ByErinShelby

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Article Tags:

Business Opportunities · Featured · Find Your Way · Grow Your Business · Leadership · Productivity · Your Mindset

Article Category:

Find Your Way · Grow Your Business · Leading Your Team · Marketing · Productivity · Your Mindset

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