7 Types of Mobile Marketing to Understand

As an entrepreneur, thinking about all the different ways to market your business can feel overwhelming. No doubt, you have been told that marketing through the internet is the best way. However, it’s not as cut and dry as it sounds. The Internet is a vast place with billions of sites and advertisements competing for users’ attention. There are also dozens of different marketing strategies that can be implemented in a marketing campaign. One of these is mobile marketing

Many people mistakenly confuse mobile marketing and digital marketing. Although the two are related, there is one Difference between digital marketing and mobile marketing. Mobile marketing involves strategies that only target mobile users through their smartphones. This article gives seven types of mobile marketing that you can employ for your business.

SMS Marketing

Texting is a great way to increase your engagement. Sending SMS text messages to your customers is direct and immediate. That’s why it’s so effective. Statistics show that 97% text The reading is done within 15 minutes of delivery. You can encourage customers to sign up for text messages in exchange for discounts and promotional offers

Keeping this communication channel open is a productive baseline for continuing to communicate with your customers. Personalized messages are essential in text message marketing. This opportunity to collect and retain valuable information is vital as you will use it to target customers. Hope to make more purchases in the future.

It’s important to remember that you must first get their customers’ permission to market via SMS text. This is primarily because data usage rates may apply to mobile plans

QR code

When first released to the retail world, QR codes seemed like something made for a rocket scientist. Dramatic, maybe. However, most people had difficulty getting to grips with this new technology released during the pandemic. Especially Gen Xers. QR codes are unique because they allow companies to collect first-party data This information is much more valuable and reliable than third party data.

Once QR codes were understood, they were expressed as simple and easy to understand These codes cut out the middleman. With a scan on your smartphone, you will be directed to the website page you need. In 2021, it was recorded 75.8 million US citizens scan a QR code. With data like this, it’s no wonder why marketing experts predict QR codes have a big future.

Location Based Marketing

Mobile marketing thrives on its ability to tap into location services. It’s no secret that companies are logging and storing customer data. The trick is to target customers because of their location. This way they are sent push notifications and enticed to make purchases.

Another way this works is if a customer searches for a business near a topic, brand or business. Location data will appear at the top of the customer’s SERP (Search Engine Results Page). Showing at the top of the SERPs is highly effective in getting sales.

In-game advertising

Incorporating ads into games is a unique way to introduce a non-disruptive advertising option into your marketing campaign Gaming ads appear on billboards or walls in-game. Making the ad highly visible and constant for gamers. Gamers are less likely to multi-task. This, in turn, creates a greater brand recall.

Many people believe gaming has a male-targeted audience. However, the gaming crowd has become increasingly diverse over the years. A recent study from 2021 showed that 55% of players are male, where 45% of gamers are female. Because of this diverse audience, gamers also have diverse interests. Thus, there is marketing potential for different product categories.

It’s also worth noting that gamers are now considered influential in advertising. Many look to popular streamers and professional gamers to promote the latest gaming technology and products.

Mobile apps

The smartphone was originally designed as a multi-tasking machine. Finally, mobile apps have become an integral part of smartphones. Apps have become traditional and expected. Therefore, our dependence on them becomes inevitable. Mobile applications provide extreme value to customers. But also companies and smartphones.

Apps offer consumers a strong relationship with any brand. It provides open-ended communication. In a world where consumption has become nature, we have become more involved with business. Consumers want instant and 24/7 access to brands

Apps provide all these benefits and boost brand credibility, trust and familiarity. It’s a win-win for both parties. Mobile apps are also advantageous for marketing due to their ability to learn consumer information and behavior. Apps are the building blocks of digital marketing. They include location services and are responsible for tracking as we discussed earlier

augmented reality

Augmented reality (AR) is a technology that overlays digital content such as images or text onto the real world. This is done using the camera or screen of a mobile device. This technology was made mainstream in 2016 with the explosion of popularity of the mobile game Pokémon GO. In the context of mobile marketing, AR allows marketers to create interactive and immersive experiences for consumers.

As a result, marketers can increase engagement instantly. They can increase brand awareness, and ultimately, sales. Using AR, companies can create campaigns that integrate virtual elements into the physical world.

Now, brands can do things like product demonstrations or gamification experiences. Allure and engage consumers. AR is a powerful tool for mobile marketing. It combines the convenience and ubiquity of mobile devices with the innovation and excitement of immersive digital experiences.

Mobile-first advertising

Mobile-first advertising is a strategy that is focused and optimized for mobile users. So, instead of creating banner ads for desktop or laptop viewing, you’ll create ads that generate the most engagement for mobile users. This means advertising on websites optimized for mobile viewing

Another place to think about this is in social media. In fact, this is one of the best places to start. Platforms like Instagram, Snapchat and Facebook are already mobile-first sites. Most users engage with those platforms on smartphones. Obviously, the best approach is to make sure your ads on these platforms are targeted towards mobile users


Competition in today’s over-saturated business market has placed marketing at the forefront of any business’ daily operations. To thrive, one must have marketing materials that are clever and innovative. Mobile marketing should be a priority when navigating your business’s marketing strategy. Collect evaluations and thorough research Your target audience Before you need to map out your marketing plan. It is advisable to take advantage of any of these strategies. However, building a mobile app can be the best option for most companies to start with.

Mobile applications are a relatively inexpensive marketing option. Most people are comfortable and familiar with the usability and convenience of mobile apps. From the baseline of managing a mobile app, you can easily integrate location services and text messages QR codes are a unique tool to use when promoting special sales or events. And, when funding is available, in-game advertising is always a great option to consider.

Alicia Ronto is on LinkedIn
Alicia Ronto

Team Writer: Alicia Ronto, a 30-year-old self-employed security coordinator and part-time freelance writer. In October 2022, he graduated with his bachelor’s degree in business administration. Alicia is also the mother of a 3-year-old daughter and spends her spare time cleaning, reading, going to the gym or going on short weekend trips. Her goal is to one day pursue freelancing full time.

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Featured · Find Your Way · Grow Your Business · Marketing · Sales · Technology

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Find Your Way · Grow Your Business · Marketing · Sales · Technology

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