A high-converting website component
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It is not enough to have a website, even if you have a beautiful one. If you want your site to generate a solid return on investment, it needs to generate a healthy conversion rate.
This is where most businesses miss the mark. It is possible that you are one of them; If so, here’s what you need to think about.
Importance of conversion rate
A conversion rate is not a religious term or metric. It is simply a measure that tells you how many website visitors are following a specific goal of your business
Examples of conversion events include purchasing a product, signing up for an email newsletter, submitting a form, calling your office, or requesting a fee quote for services. To calculate your conversion rate, take the number of conversions, divide by the total number of visitors to your site, and then multiply the result by 100%.
A website needs a healthy conversion rate to be considered successful. And although there is no industry standard for conversion, most industries have a standard. Some simple internet sleuthing will tell you what is accepted for your industry.
Five tips for a better conversion rate
Any number of factors can go into creating a high-converting site. But it ultimately comes down to smart design and development. With that in mind, here are five tips you can use to increase your site’s conversion rate with relative ease.
1. Eliminate friction
Attrition will kill your conversion rate. If you want to improve statistics, start by addressing any aspects of your site that may be frustrating visitors.
It starts with Simplify the website experience and removing all unnecessary elements and steps. Consider an opt-in form as an example.
Do you really need to get a visitor’s first name, last name, email address, phone number and mailing address? If their email address is enough to start, a single-field opt-in will always convert well.
Simple tweaks like this can make a surprisingly big difference. When you layer them together, multiple improvements lead to substantially higher conversion rates.
2. Improve page loading speed
No one appreciates a slow and clunky site. A slow website can hold you back in the conversion department.
“A slow loading site will drive visitors away,” Explains Website.Design. “When your conversion rate takes a dive, so does your revenue. Some experts estimate that slow-loading websites cost retailers around the country $2.6 billion in lost sales each year.”
For every extra second your website pages take to load, you’re missing out on conversions If someone chooses to leave your site because they experienced a slow download, they are unlikely to return.
Instead, such a person will choose one of your competitors who offers a simpler user experience.
3. Use the exit-intent popup
As annoying as popups can be, there is one situation where they can have a positive impact on your bottom line. We’re talking about “exit-intent popups”.
An exit-intent popup is a lightbox overlay that appears at the critical moment when your site detects that a user is leaving the page. The popup then asks a question, makes an offer, or gives the visitor one last chance to stay
Regardless of how you personally feel about popups, their information is irrefutable. Studies have shown that strategic popups can achieve as much recovery 53 percent of visitors who are about to abandon a site
4. Add more social proof
Your website should build trust. Social proof is arguably the best trust builder on the planet.
Social proof refers to almost anything you can include on your site that shows a visitor that peers already endorse and trust your product/service. Examples include testimonials, trust badges, case studies and media mentions.
5. Remove risk
In addition to demonstrating your worth through social proof, you can also look for ways to strategically take risk out of the equation. One of the best ways to reduce risk is to offer guarantees.
This may consist of a money-back guarantee, a promise of timely delivery, or a lifetime warranty. The great thing about these types of commitments is that you can tailor them to your strengths.
Choose items that play to the value you offer. It is true that a guarantee may cost you something on occasion, but it will help you far more than it will hurt you in terms of customer goodwill and loyalty.
Set your site up for success
A website’s conversion rate will be variable. It fluctuates constantly and is highly dependent on both individual and interdependent factors.
That said, it’s your responsibility to track data over time. This will keep you aware of what is happening on your site and empower you to understand the relationship between different factors and conversions
The more you can put your finger on what the lever is moving, the better.
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