The path was not taken Seth’s Blog

The path was not taken Seth’s Blog

And vs or

Leading a project is to kill a million ‘ends’.

There was a long line at the ice cream stand, but the person at the front wasn’t moving. The customer had narrowed the choice down to four flavors, but they were paralyzed, unable to choose.

That’s not to say that any flavor wouldn’t be good. They were all well liked. Because choosing a flavor had meaning no There are three remaining. Getting an ice cream turned into a dance with regrets.

You can’t make a luxury car that’s cheap, and drives well off-road, and is super fast and super safe. You cannot create an event that is intimate, open to all visitors, proven, resilient to any weather, held outdoors and unique.

We focus on the frustration of losing an ‘and’ when we’re nervous about the decisions we’re being asked to make, when we’re hesitant about commitments. And we obsess over the limitations we’ve already accepted because it slows us down and increases our fear.

Instead of focusing on what we are building, we focus on the paths that are no longer open.

If we’re going to create something, if we’re going to do the work, the positive way is to look for limitations and seize them. They are the point. No obstacles, no projects. When we see them as stepping stones on the way to the work we hope for, they’re not a problem, they’re a sign that we’re on to something.

Managing a project is the art of making this ‘or’ choice. ‘And’ is often not welcome because ‘and’ is a trap.

4 steps to increase the performance of your OTT/IPTV platform

4 steps to increase the performance of your OTT/IPTV platform


Launching a video streaming platform is not enough. People will not learn if they are not informed. Otherwise, you will attract few people who will consider watching your video. What’s more, the platform needs to be constantly improved to retain customers. In this article, we are going to talk about recommendations that can help improve OTT IPTV Platform performance.

What can help improve the performance of an OTT/IPTV platform?

#1 Personalization

There are many here OTT Company Likewise in the video streaming industry. They offer the same video content and don’t differentiate much. As a result, customers don’t have many reasons to stay and leave such platforms for long periods of time. Customer retention levels decrease.

The problem can be solved by personalization functionality. For example, you have a lot of videos that are hard to find because the home page only shows new videos Previous content is lost.

Personalized recommendations can help. Users will be able to delve deeper into the library of videos you offer. As a result, they will have more reasons to continue using your service

What’s more, they’ll get recommendations based on their interests and previous viewing experiences. More likely they will appreciate the feature and stay on the platform.

#2 Content

Sometimes, the platform is well-optimized and easy to use. But if there aren’t many videos that a user can watch, they will likely leave. The same happens with the platforms described above. They offer the same content, and there is not much difference for users to see.

Consider adding videos that are not common among video streaming platforms Also, consider creating your own videos with unique content.

Niche content is popular now. You might consider focusing on a genre or topic, which can help you stand out and attract more customers.

#3 Analysis

Many companies postpone analysis. But it can give you deeper insights into user behavior and preferences. You can greatly improve and optimize the platform using this data.

You will clarify the general picture of your target audience and its interests. Also, you will be able to upload videos that may be more interesting for your customers.

It may happen that your audience is interested in a certain genre of video. So, you can limit your efforts and content to that genre, becoming a platform with niche video content.

#4 Marketing

You can attract more people to your platform by using social media or other marketing tools. For example, you?? May use relevant advertising, SEO marketing, email and social media services

Marketing helps you understand your audience because you can directly ask your customers what they like about your platform and what they don’t like about it. Social media services provide great tools for this.

You increase brand awareness by telling people about your platform, its news and your company. You can also increase engagement by organizing lotteries, games and quizzes.

What we have described in this paragraph contributes to building trust with your audience. People will get to know your brand and its values, which will help you achieve your goal of building strong relationships with them.


To continue operating, a streaming platform must take certain steps. We have given you several of them and hope you find them helpful.

You can start by implementing one of them or a combination of them. Maybe, most of the elements you already use, and only one should be realized.

4 Reasons You Need a Financial Advisor

4 Reasons You Need a Financial Advisor


A financial advisor helps you stay financially secure now and in the future by advising you on important financial matters. This includes making profitable investments, saving, budgeting or writing a will so that your assets are divided fairly among your beneficiaries.

There are also different types of financial advisors, depending on who they are catering to. Certified public accountants (CPAs) help businesses and organizations, for example, while a personal finance specialist (PFS) guides an individual on how to make the most of their personally owned assets.

Such licenses and more, such as Certified Financial Planner (CFP), are obtained by people to gain expertise in tax, financial planning, and wealth consolidation. They then sell their experience and knowledge on the subject to the general public who can benefit from it.

In this article, let’s learn about four reasons why financial advisors are worth the time and why you should consider getting one yourself.

1. Learn from your past

Embarrassment seems like you admit you made a mistake or an investment you were sure would be profitable leaves you hanging by a thread; Take them as a learning experience.

A financial advisor can best educate you on what went wrong with your financial planning in the past, help you rise above those failures and avoid making similar mistakes later in life.

Living paycheck to paycheck, relying on debt that has become a huge money hole or expenses you can live without—a financial advisor is a master at navigating these areas.

Remember, there is still time, and what is lost can be recovered with timely consideration and wise decision-making. Since not everyone is an economist or an accountant, such things What is a Will? And why you need one, insurance planning, budgeting and debt repayment strategies are best handled with a financial advisor on board.

Let them hack your problems and let the insiders hinder your financial prosperity.

Even small, seemingly innocuous mistakes can turn into tenacity, destroying your current financial security. Therefore, it is important to reduce shame and admit exactly where you went wrong, how to monetize missed opportunities and plan for future situations.

2. Make the most of your present

While most people wait for disaster to come knocking on their door as a sign to get them up and running, let’s be more proactive and start acting now.

You can be an ace in family management Budget, but can you say the same about your investments? Or perhaps it’s the other way around.

Whatever the case, if something related to financial management is bothering you or you need a fresh perspective, don’t hesitate to call a financial advisor.

When we’re young and innocent, it’s easy to misplace money and effort and lament wasted efforts.

A financial advisor, however, is an experienced player in the money game. They can offer ways to quadruple your income by investing wisely in stocks, building emergency funds and creating a debt repayment strategy that helps you get out of debt.

They do all this without compromising your current lifestyle and the needs of you and your family.

3. Plan for your future

Thinking about retirement can be frustrating when you don’t have a concrete plan to set it in motion. You’re not sure how you’ll keep the money rolling after retirement.

While there are many packages available at your disposal, choosing the one that suits you best and protects your family’s interests is a difficult decision. More often than not, it can disable you.

It’s extremely risky, because the fear of losing your money is less damaging than the idea that you’re not doing anything to consolidate your lifetime savings.

If you don’t invest your money, skip it financial burden Like a loan or simply put your hard-earned money into a pyramid scheme, you’re setting yourself up for future disaster.

To make sure you’re on top of your game, never run out of money for emergencies, and have some set aside for a fulfilling retirement, a financial advisor is your knight in shining armor.

4. Plan for those you will leave behind

Death is certain, no matter how much we want to keep the idea in the back of our minds. It is better to face the bitter truth than to live in ignorance. Therefore, it is also important to plan for the loved ones you leave behind.

Those who are financially dependent on you and/or should benefit from you after passing on to the heavenly abode.

This is where a wish comes into play. This allows you to fulfill your wishes regarding your property and possessions, ensuring that everyone gets their fair share.

A financial advisor can guide you on how to legalize your will in legal papers, as well as keep records of all your financial information to back you up in potential lawsuits.

Complex family dynamics or having a partner to share your business or property, if not managed properly, can open a can of worms, both financially and emotionally.

Don’t be lazy and delay in hiring a financial advisor who oversees all your finances so that no one can cheat or cheat you.

Heavy taxation is another eyesore they can help you avoid (legally, of course) so that your beneficiaries, as well as minors, disabled and dependent members of your family, can get the most out of their inheritance.


So what are you waiting for? Now is the best time for you to consider hiring a financial advisor. From identifying obstacles to your financial growth, seizing great opportunities, and leaving your beneficiaries with an estate they will appreciate, a financial advisor can guide you through this and more.

Hope this article helps and you get to know the important reasons to hire a financial advisor.

Microlearning is changing employee training: some best practices to follow

Microlearning is changing employee training: some best practices to follow

For many businesses looking to update their training programs, microlearning has emerged as an e-learning solution over the past few years. When instruction is delivered in manageable chunks across multiple outlets while students are engaged, learning outcomes increase dramatically.

The speed, accessibility, and effectiveness of microlearning are superior to traditional e-learning programs. Microlearning is actually one of the hottest e-learning topics this year. Additionally, it will lead the pack among businesses trying to develop incredibly impressive training programs.

Many companies now favor microlearning because of their work style and the cost of their knowledge. Microlearning is undoubtedly the technology of the future when it comes to training and development. If you want to try microlearning, this article is for you.

By reading this article’s discussion of microlearning best practices, you can get the best results from your online training. Let’s begin. But let’s see first.”What is microlearning??”

Microlearning is a training method that breaks courses into smaller, more manageable chunks, making learning more practical, cost-effective and less boring for busy professionals.

Microlearning sessions last just a few minutes and focus on one aspect of a concept, requiring employees to sit through hour-long courses or attend week- or day-long conventional training seminars to fully address a concept.

You can supplement or replace other training programs with a set of microlearning modules. They are quick and accessible, so the worker can return to them whenever things need to be brushed up on.

Employees can access microlearning courses on their own time and at their convenience using a phone or other smart device, condensing the focus and expanding the availability of training.

Microlearning has emerged as a highly successful method of business training. It can help you identify and fill knowledge gaps, as well as improve retention and review of previously learned information.

Following are some essential best practices to give sharp teeth to your micro-learning efforts:

Employ a mobile-friendly platform for learning anywhere, anytime

These days, mobile devices are more than just a gadget. Today, we consume all kinds of materials in these adaptable, fully functional devices on a daily basis. Therefore, your microlearning training content must be responsive for mobile devices.

It helps provide significant flexibility to your employees and allows them to access modules on their mobile gadgets (smartphones, tablets, laptops) and help them pick up new ideas, information and skills even when away from their desks or formalities. Placement.

Employee training can quickly feel like another distraction from job activities if it’s not accessible on mobile devices, since employees won’t be interested in receiving microlearning content.

Apply gamification to create engaging content

Engagement of microlearning content can be enhanced through this Gamification integration. Game elements including scores, stages, rewards and leaderboards will encourage your workforce to earn more rewards, take on more gaming challenges and stay engaged in training content.

Your employees will be more inclined to learn new things using gamification when they have time or want to take a break from their busy schedules.

This will increase student engagement with the material and the rate at which modules are completed. Your staff members will be motivated and motivated, thanks to this mix of microlearning and gamification.

To make learning more fun and engaging for your staff and increase participation, engagement and competition among students, you can use the built-in gamification feature in various online authoring tools. These features include rules, points, rewards and leaderboards.

Create quizzes so students can review content

You can create rich and engaging microlearning sessions with quizzes. You can use quizzes to break up your training material and make it easier to understand. With quick and short quizzes at the conclusion of each session break, students can remember and retain more knowledge.

When it comes to long lectures that cover different topics, your staff members will find it difficult to retain all the information while breaking down the module. This is where quizzes support and enhance microlearning outcomes

Additionally, quizzes provide students with a quick opportunity to stay motivated, lighten their cognitive load, and assess their understanding of the training material. Your staff will be able to get immediate feedback and get a better idea of ​​what they already know and what still needs improvement thanks to this ongoing assessment of the material.

Using an LMS of your choice, you can create interactive quiz questions as well as other question types to increase your content’s engagement, assess employee understanding, and improve information retention.

You can mix content using different formats

Different people learn in different ways; Some appreciate audio, some choose video, and some prefer other types of visual elements like infographics. Microlearning has the main advantage of allowing you to employ multimedia to succinctly communicate learning content.

So you should use a variety of media in your microlearning content format. To make your microlearning material more interesting and engaging, experiment with different learning techniques using different types of images, graphics, music and videos.

There are many LMSs available that handle different content formats. This LMS allows you to host a wide variety of microlearning content, including papers, PDF files, PowerPoint slides, audio clips, videos, graphics, and more.


In conclusion, microlearning is a great method to enhance your training sessions and give an extra boost. You can effectively increase the flexibility, usability, and relevance of training by providing your employees with short, easy-to-digest learning content segments.

Additionally, microlearning is effective for learners of all abilities and across different subjects and sectors. Therefore, microlearning is the future of learning and development, allowing the contemporary workforce to train and learn according to their convenience and interests.

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How did John Daymond make his money?

How did John Daymond make his money?

John Daymond is best known as one of ABC’s Shark Tank investors. A true rags to riches story, John has become an inspiration to many people who dream of entrepreneurial success. From growing up in Queens, New York to owning a global clothing brand, John has shown that with the right attitude, focus and hard work anyone can be successful.

John now has a net worth of over $350 million. But have you ever wondered how Daymond John made his money? In this article, we will share the path John took to amass his wealth.

Background and upbringing

Born in Brooklyn, New York City, John grew up in the Hollis neighborhood of Queens. After his parents divorced, he started working at the age of 10. One of his jobs was to hand out flyers. This exposure to the real world will earn him about $2 an hour.

While in high school, John was able to participate in a program that allowed him to attend school while simultaneously working a full-time job. After graduating from high school, he started a commuter van service and waited tables at Red Lobster.

How did John Diamond get rich?

Daymond John made his money by turning his company FUBU into an international brand. FUBU has generated over $6 billion in sales. The brand continues to acquire other fashion brands and in 2020, Eye Candy Creations USA and FUBU announced their collaboration to design, manufacture, manufacture and sell FUBU FRAMES, a sunglasses and optical collection.

While working this full-time job in 1992, John decided to start a clothing company after noticing the popularity of wool ski hats. John thought the hat was overpriced. He started sewing hats at home with his next-door neighbor. They sell hats on street corners and earn $800 a day.

Seeing the potential, John and some friends started the FUBU clothing company. FUBU stands for “For Us By Us” John was able to make this outfit appear in 30 hip-hop videos and lend rappers hockey jerseys with the FUBU logo to wear. But FUBU’s biggest break came in 1997 when rapper LL Cool J wore a cap with the FUBU logo during a GAP commercial.

LL Cool J, a neighborhood friend of Daymond John’s, wore a cap emblazoned with the initials “FB” for FUBU while rapping over commercials. He even included the line “for us for us” in his rap verse. The commercial exposed FUBU to a wider audience but did not generate some controversy.

In an interview with Oprah Winfrey, LL Coole J explained Controversy about the commercial. He commented that as a partner of the company he wanted to support the brand. At the time, GAP executives were not aware that the ad contained a hidden ad for another clothing brand. Instead of pulling the commercial, GAP allowed the ad to continue airing. The move helped the GAP brand as they were seen as “cool” to allow an artist to promote an up-and-coming hip-hop brand.

FUBU is featured in the Smithsonian’s National Museum of African-American History and Culture. John still owns FUBU but has expanded his business portfolio. In the next section, we’ll look at some other ways that Diamond John can increase his wealth.

How he continues to make money

Diamond John’s Best Shark Tank Investment

Bubba’s-Q Boneless Ribs

One of John’s best investments was Bubba’s-Q Boneless Ribs. After Al “Bubba” Baker spent 13 seasons in the NFL as one of the league’s most feared pass-rushers, he sought a second career by founding Bubba Q’s Boneless Ribs. What makes the company truly unique is its patented boneless rib recipe.

John agrees to pay Baker $300,000 for a 30% equity stake in the company. During the episode, Daymond John said, “I still believe this will probably be my biggest deal.” Bubba Q’s is definitely becoming one of John’s best deals as the company went from $154,000 in sales to $16 million in 3 years of appearing on the show.

Bombas socks

John also invested in a company called Bombus. Co-founders David Heath and Randy Goldberg met in 2007 while working at a media company. Although they had no passion for socks, they learned that socks were the number 1 most requested item of clothing for the homeless. The shelter worked on a business model that would sell premium socks as well as donate socks to those in need.

They entered Shark Tank asking $200,000 for 5% of their company. They gave up 17.5% but walked away with the shark they wanted. Daymond John’s experience with his clothing company FUBU has made a big difference. The bombas have arrived Over $100 million in revenue in 2018 and 40% year-over-year growth between 2019 and 2020. They have expanded their activities to include other clothing items.

Brand advice

Daymond also created a brand consulting firm called The Shark Group. Branding companies want to help companies expand and grow their reach. The Shark Group teaches the techniques used by John to turn FUBU into a global brand Consulting has helped some of the top Fortune 500 as well as some of the world’s most innovative, growing companies.

Daymond & Shark Group specializes in branding, licensing, social media, influencer integration, marketing strategy and holistic business consulting.

Talks, books, and more

In addition to his branding company and Shark Tank investments, John is also a New York Times bestselling author of several books. His first book, Display of Power was published in 2010. He has also written widely popular business books Rise and Grind: Outwork, outwork your way to a more successful and rewarding life. The book emphasizes how important hard work is to success.

His next book, Breakthrough Power: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Be Your Biggest Competitive Advantage Also became a best seller. This book explains how businesses without big budgets can have a competitive advantage.

John travels the world giving speaking presentations to entrepreneurs, business and world leaders.


Jon’s journey should be an inspiration to those who want to succeed in business. His vision, desire and work ethic showed that being successful is an act of will and determination.

Thomas Martin

Tom is a member of Startup Mindset’s editorial team. He has over 6 years of experience writing on business, entrepreneurship and other topics. He mainly focuses on online business, digital publishing, marketing and ecommerce startups.

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5 Products That Sell Best During a Recession

5 Products That Sell Best During a Recession

When the economy struggles, and people start pinching their hard-earned pennies, there are some products that stand their ground in turbulent times. While other products stagnate in sales, there are some great products that stand the test of time—and recession.

Using these products strategically in a strong business plan can be a solid way to ensure your business survives a recession. Here, we’ll explore some of the key products your business should carry during a major economic crisis If you are looking for another way to give your business a strong foundation Surviving the recessionCheck us out This article About how to successfully navigate your business through a recession.

Stocking demand items during recessions is a great way to prevent business failure during economic downturns. It is important that this is done in an ethical way. Essentials such as water, toilet paper, or medical supplies and other items should be reasonably priced and available to those who need them.

Any kind of price gouging will inevitably damage your business reputation. At worst, it will hurt people who really need those items. In this article, we will list 5 products that seem to sell best during the recession.

5 Products That Work Well in a Recession

Satisfying food

When money is tight and stress levels are high, there is one thing that all humans will always need: food. Although food of all kinds is key to survival, many families spend extra money on comfort food rather than vacations or luxury items as a way to navigate economic hardship. I saw the sale of ice cream 25% increase During the 2008 recession.

Many of these comfort foods can be made in bulk with just a few ingredients, making them all the more tempting when you have to stretch your dollar at the grocery store.

Whether it’s a bowl of chocolate ice cream at the end of a long day or everyone sitting around roast and potatoes, there are certain comfort foods that will always bring people a sense of peace and help them forget the struggles around them. a few moments

Pet care

Photo by Mirko Fabian: https://www.pexels.com/photo/a-close-up-shot-of-a-person-cutting-a-dog-s-nail-12612095/

With an estimated 85 million American households having at least one pet in their household, pet care products are essential, making these products an excellent addition to your business if you want to ensure cash flow during a recession.

There are many products available to stock, including essentials like food and medicine or luxuries like cozy pet beds and unique toys.

Pet grooming items are another good item to keep in stock. Most pet owners take their animals in to have their pets’ fur washed and trimmed and their nails trimmed. When the recession hits, many owners choose to do the grooming themselves. Nail clippers, pet shampoo, and even pet dental care items are purchased by people who want their pets to look and feel good but cannot afford expensive groomers.

Cheap entertainment

When you focus more on the bare essentials, it can be easy to try to cut out all the extras, but at the end of the day, entertainment still accounts for a large portion of economic spending.

Identifying entertainment that allows for some good family fun at no extra cost, or for a relatively cheap price, will attract customers. Focus on outdoor recreation, camping, fishing and backyard scavenger hunts with products like bug catching equipment, sleeping bags, marshmallow roasting sticks, firepits, outdoors with products that can help people enjoy the life they already have. Movie screens and projectors and more.

Any product that allows families to enjoy quiet time at home can be attractive—especially to families who are itching to travel, but may not be able to justify spending a fortune on travel expenses. A smart investment with products that can entertain multiple people at once, with ideal products including board games, puzzles, books or home movies.

Personal care products

However, many discount and warehouse stores can really thrive during a recession when offering personal care products, as people prioritize buying only the basics at the lowest possible price. Make sure your business stocks quality products that meet a customer’s basic needs, so your clients feel their money is well spent at your business.

During a recession, many families may start looking for personal care products they can use at home, such as hair dye, nail polish, and cleaning supplies, instead of getting their hair done at a local salon, getting their nails done, or hiring one. Professional cleaner.

Automotive parts

top one Recession-proof business segmentis Automotive parts and maintenance industry. Whether the economy is booming or struggling, people will always need to fix their cars when they break down. Some consumers may choose to pursue less expensive brands or forgo maintenance, but at the end of the day, many still need to drive their cars and therefore need parts and supplies to maintain them.

If you want to offer more automotive-related products, your goal is to offer your customers the highest quality products with the most affordable price tags that still keep your business in the green.

Another great option for the automotive parts product industry is to offer a service with your products at no extra cost. Consider adding battery testing when a customer pays for a service like an oil change or windshield wiper replacement.

The truth is that no business is completely immune to the effects of a recession, but there are certainly some products that customers will always need to purchase. Selling these products in a fair and ethical way will give you the best chance of surviving a recession by building a loyal customer base that believes you have their best interests at heart.

If you still haven’t started your business due to fear of recession, check out our article Top recession-proof businesses.

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Katie Budd

Katie Budd is a full-time 8-5er in the commercial insurance industry and works on building her freelance writing business. He enjoys creating engaging content for people to read. She enjoys working at home programming Street Parking, encouraging her children to pursue what they are interested in, and spending time on the farm with her extended family as much as possible. Follow along with her on her blog and Instagram as she continues to put thoughts into words

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3 Common Mistakes New Entrepreneurs Need to Avoid

3 Common Mistakes New Entrepreneurs Need to Avoid

So, you finally got your startup off the ground and have a small, but steady stream of income? Great job, however, you’re not completely out of the woods yet. New startups should be especially careful not to make mistakes. It’s not uncommon for new business owners to make mistakes, but you can take the necessary precautions to avoid them. In this article, we will discuss some common mistakes that new startup owners should avoid.

You don’t have the knowledge to strategize

One of the most damaging mistakes any business owner makes is not knowing how to create the right strategy for their business. More specifically, they don’t know how to engage with their audience in a way that will lead to sales. This can all but destroy a business. One way to remedy this is by working with a consultant or, perhaps, earning a degree in business administration and management.

But remember, college itself is an investment. A business administration degree can cost an average of $45,000 or more, depending on the college you attend. But in today’s society, students can easily finance their college education without actual payment For anything. This is accomplished by receiving a scholarship, which Basically a free college education. This is done using an online search and application platform.

Another option is Hire a mentor or help develop instructor strategies. However, new business owners should be careful about hiring a consultant to solve their strategy problems. When it comes to entrepreneurship, much of the process is learning what works and what doesn’t. Sometimes, it takes trial and error. As the founder of your business, it’s important to know the ins and outs of your startup. Once you get to a point where you need help, bringing in a counselor won’t solve all your problems but it can help you get over the hump.

Not getting feedback from others

You may even think you know Best business ideas to start with And can manage everything by themselves. This way of thinking can be a huge mistake. Going with what you feel is best isn’t always the best course of action as well as trying to do everything yourself. This is especially true when it comes to your customers. Your customer feedback is some of the most important information you will ever receive. In fact, it’s supposed to be built to meet the standards of your target audience as your business ultimately grows. Always listen to your audience’s feedback and even take your staff’s suggestions into consideration.

No financial security

Financial security is important for a business. Once you generate revenue, it’s important to keep that revenue going, even if you Bringing profit, The cost of your monthly expenses can drain it. Make sure you keep costs down to keep your profit margins up. What you should be familiar with Average profit margin For your business type.

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6 Tech Skills Every Entrepreneur Should Learn

6 Tech Skills Every Entrepreneur Should Learn

In an increasingly fast-paced world, being an entrepreneur is harder than ever. Having soft skills is no longer enough for a business owner to succeed in the entrepreneurial world.

Let’s look at some of the best technical skills every entrepreneur needs.

1. Social Media Marketing

It is a well-known fact that people generally browse social media channels while browsing the internet. These days, most of your target audience uses social media platforms like Facebook, Twitter and Instagram. You can and should use social media to advertise your brand to a larger audience so that your business reaches people who want your products. Customers can write comments on social networking sites, which helps build customer relationships.

You can easily spread your brand message using YouTube videos, Instagram reels, TikTok and other visual media. Social media interaction not only establishes a brand identity, but it often brings more traffic to your website, which can lead to more sales. Some social media platforms, such as Instagram, even offer options for sellers to post their products directly on the platform without using a website or other sales platform. Social media can help you Market your business to a wider audience.

Here are some steps entrepreneurs can take to use social media marketing effectively:

  1. do the research Which social media platform do you understand best? Research each option, its capabilities and its general audience to find the best fit for your brand. For example, the audience of LinkedIn (a professional networking site used to connect with fellow professionals and apply for jobs) (a craft and hobby site intended to create digital mood and inspiration boards) will be completely different. Depending on your business, your business may be more compatible with one social media platform than another.
  2. Create consistency in your posting structure. Create content at regular intervals and schedule your posts according to the time zones your target audience will be online. Monitor the analytics of those posts and determine which days, and what times of day, your posts perform best Structure your posting schedule around the results of your analysis. If your posts do well in the afternoon, schedule posts for the afternoon
  3. Explore sponsored advertising opportunities. An example of this is Facebook advertising.
  4. Consider what tools you use and how they translate to social media creation To optimize your social media marketing, be sure to research all the tools available to you when it comes to creating content, designing logos and graphics, and scheduling posts. You can schedule your posts using Buffer, for example. For designing posts, Canva is great.
  5. Measure your performance using analytics tools. Get reports on your followers, page views, likes, comments, shares and top hashtags. You can use tools like HubSpot and Google Analytics. Additionally, Facebook, Twitter and Instagram have built-in analytics systems.

2. Remote project management tools

Today’s startups employ people who work remotely from all over the world. To gain competitive advantage as an entrepreneur, you need to understand how to use and manage them.

Slack, for example, is a great project management tool. You can create new tasks and distribute them to your team. You can send reminders to your team members to keep track of them. Slack also offers file management tools like Dropbox, Google Drive, and One Drive. Within Slack, you can create multiple channels for different tasks and teams.

Here are some tips to get better at using Slack:

  1. To navigate quickly, use shortcuts.
  2. Use SlackBot to create reminders.
  3. Use the “deep work” option to eliminate confusion.
  4. Organize your channels. One way to organize them is by category. For example, the marketing department may have a separate department.

3. Basic SEO

Websites that are optimized for search engines are ranked higher by Google This not only elevates your company website but also helps it appear as a more reliable source. SEO uses keywords to make your websites more visible. Your website using optimized language will outperform rival websites, giving you more business opportunities. SEO is essential to increase startup website sales.

The biggest mistake marketers make is assuming that algorithms are capable of making their content widely available without the help of SEO. It is false; SEO optimization of a website is very important.

4. Data analysis

With data analytics you can understand the decisions your customers make. Understanding data, such as reports from Google Analytics, can help you tailor your business to your customers and understand how Make business decisions More effectively and efficiently. Understanding the trends and patterns that data analytics reveal also helps enhance the consumer experience By examining why customers reject their product or service, companies will be better able to eliminate confusion.

Data analysis answers various questions, such as:

  1. Which promotional offers are most effective?
  2. Why aren’t customers buying?
  3. Which web pages (or products) are visited often?
  4. What is the average order quantity?

5. Basic Coding

While it’s easy to hire an IT professional for coding, business owners who are familiar with the basics usually have an edge. An entrepreneur can quickly solve simple problems without needing the help of a third-party vendor. For example, understanding Java can help business owners understand website development. On the other hand, Python is one of the most learned programming languages.

Even if you have a technology team, learning to code can help you communicate more effectively with customers by understanding their problems and creating better strategies to increase productivity.

6. Email Marketing

Marketing is a way to communicate your message to your target audience. Email marketing communicates commercial messages via email. This includes notifying customers—or interested parties—about new product launches, promotional offers, discounts, partnership opportunities, and affiliate opportunities, as well as announcing other business-related news or sending thank-you notes.

Email marketing is still one of the most effective forms of advertising, despite being one of the oldest since cell phones. Now that email is readily available, people check social media as often as they check their email. And, often, consumers expect to find email deals for businesses. Email marketing has the potential to be one of the most profitable ways of marketing for small businesses when done right.

Some Dos and Don’ts of Email Marketing:

  1. Instead of buying an email list, encourage consumers and clients to sign up voluntarily.
  2. Send a welcome message as soon as they subscribe.
  3. Instead of sending generic messages to everyone, segment your target audience and deliver targeted messages based on their wants and needs.
  4. Know the time zone of your customers. Choose the ideal time of day to send emails. Sending them in the morning before people leave for work or after returning in the evening is generally encouraged. But, it depends on what kind of communication you provide.
  5. Send the email only after you check it twice Watch out for broken links and typos. Be mindful of your audience, and be sure to have someone else proofread your email to be aware of any blind spots you may have.
  6. Use reports and analytics to gain insights.
Peerbhat Haddad on InstagramPirbhat Haddad on Twitter
Peerbhat Haddad

Staff Writer: Peerbhat is a digital content creator and a writer. He started his small venture at the age of 16. Although he had to give it up, he learned a lot about the entrepreneurial lifestyle. His educational background in business administration has given him ample knowledge on various subjects. He now enjoys talking to people about developing productive habits, studying people skills, and applying marketing strategies to succeed.

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Article Tags:

Business Opportunities · Featured · Find Your Way · Grow Your Business · Productivity · Success · Technology · Your Mindset

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Finance · Find Your Way · Grow Your Business · Productivity · Technology

8 Businesses Every Neighborhood Needs

8 Businesses Every Neighborhood Needs

When searching for a business idea, aspiring entrepreneurs can sometimes make the mistake of thinking their business needs to be the next Instagram. While it’s always good to dream big, sometimes the best opportunities are right in front of you. If you are still searching for one business plan Whichever thrives, you may be able to find it in your own neighborhood or small town.

Neighborhoods need places to gather, connect with their neighbors and enjoy the local community It is up to business owners to provide the right type of setup.

Here are eight businesses that every neighborhood needs.

The business that every neighborhood and community needs

1. Grocery store

The grocery store can be the hub of any community. They are essential because they give the residents of a community vital access to food, medicine, toiletries, clothes and other necessities.

A grocery store also creates jobs for local people. It helps keep money in the community and allows people to spend their money locally by supporting their neighbors and friends.

Grocery stores bring people from different parts of the city together and allow them to meet new people while shopping.

Finally, having a grocery store in an area helps keep prices down on certain items, such as fresh produce, that may not do well in certain climates.

2. Coffee shop

Coffee shops are essential to communities and neighborhoods in many ways. They are places to meet friends, work, study, relax and socialize. They also offer a wide range of services including free Wi-Fi, printing, computer access and food and beverages.

Coffee shops can help create a sense of place in your community by giving you a place that is separate from home or work. They also provide a place where people can gather—rain or shine.

3. Hair salon/barber shop

A hair salon is a business where one person can cut, style and color your hair. It can also offer facial waxing, manicures and pedicures, massages and other beauty treatments. Salons are important because they help people feel good about themselves and look their best. They help people feel confident when they go out into the world.

A barbershop is a place where someone who identifies as male can get a haircut or shave by an experienced professional who is specifically trained in men’s haircuts. This type of business has been around for years; Some have continued with old-fashioned haircuts, while others have changed with the times due to technological advances such as the invention of the electric razor.

4. Day care

Day care provides quality care for children while parents are at work. It provides a structured environment for children to learn and grow in a safe environment with other children their age.

Daycares may be licensed by states or nonprofit organizations that meet certain safety, educational, and nutritional standards. Daycares usually charge a fee depending on the services they provide. Costs may be higher or lower depending on the type of childcare you choose. Options include:

  • Center based day care
  • Family oriented day care
  • Full time day care
  • Part time day care
  • After school day care
  • Daycare before school
  • Summer Camp Program
  • Special needs program

Benefits for licensed childcare providers include:

  • Increasing parental job satisfaction
  • Reduction in absence from school due to illness caused by lack of supervision at home.

5. Restaurants

Restaurants are essential to most communities, if not all. . They provide access to quality food prepared by licensed professionals. They provide an opportunity for social interaction, as many families like to eat out on special occasions, or they meet friends and family at a restaurant. In an increasingly high-speed lifestyle, eating on the go is also a choice that many working professionals face. Restaurants make it possible to eat healthy, convenient food options, no matter what your day is like. They are a valuable source of employment for many people

6. Pet Grooming/Boarding

If you live in a community or neighborhood where many families choose to adopt pets, you know that pet grooming and boarding is essential. Pet owners often travel for work or vacation and cannot take their animals with them. In this situation, it is important to find a reliable place for your pet to board.

Pet boarding facilities provide many benefits to the community. They offer pet owners an opportunity to leave their pets in a safe environment while they’re gone, and they allow people to leave the house for a few days without worrying about their pet’s well-being.

Pet boarding facilities allow people who work long hours or odd shifts to have peace of mind that their pets will be cared for when they can’t be home. When people work long hours or odd shifts, it can be difficult for them to find someone else to look after their pets while they are away from home.

7. Gym or fitness studio

The younger generation is becoming increasingly aware of the importance of physical fitness and mental health. A gym or fitness studio is an asset to any community because it brings people together in a healthy environment, working with other members to help them achieve their fitness goals.

Community gyms are often open 24 hours so that all members can work out at their leisure. The staff at these facilities is trained to help those who want to make their health and fitness a priority but don’t know where to start. Some communities offer specific types of exercise classes, such as yoga or martial arts; Others have trainers who specialize in helping people with disabilities gain strength and mobility through specific exercises. Every community member – regardless of age or physical ability – can benefit from this service!

8. Gas station/corner store

Gas stations and corner stores are a necessary part of any community. They are especially important for people living in rural communities or suburbs, where the nearest grocery store may be a half-hour drive away.

Corner stores are also important for communities that lack access to fresh food options in their area As they act as a one-stop shop for many daily needs, these businesses help keep costs down for families throughout the year. And they offer a valuable source of employment, job training programs that prepare young adults.


We hope this list has shown you how essential small businesses are to any neighborhood or community. These stores provide essential services, stimulate the local economy by creating jobs and tax revenue, and foster better relationships within a community.

Every business is a place with a story—and they help us create our own stories by feeding us with their food, supporting our families and our children, or making it possible to earn a living and make a life for ourselves and our families. Ultimately, that’s what makes these businesses so necessary for every community.

If you are still looking for more business ideas, check out our article 100 businesses that you can start this year.

Jazmin Merriman on Twitter
Jazmin Merriman

Team Writer: Jazmin Merriman is a writer, studying to become a family and marriage therapist. He loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live a more intentional life by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

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How did Robert Herjavec get rich?

How did Robert Herjavec get rich?

Robert Herjavec is an innovator in the world of technology and cybersecurity and has helped many entrepreneurs make their dreams come true on ABC’s 4-time Emmy Award-winning show, Shark Tank. one with Total value of 200 million dollars, Herjavec showed that hard work, determination and focus can lead to financial success. Have you ever wondered how the Croatian-born entrepreneur made his money?

In this article, we will explain how Robert Herjavec made his money and how he continues to grow his wealth.


Herjavec originally came from Yugoslavia (now Croatia). At that time the country was under strict communist rule. Herjavec’s father, Vladimir, was often in legal trouble because of his stance on communism. Robert saw his father jailed 22 times for criticizing communism. Later, the Herjavec family moved to Halifax, Nova Scotia with only $20. The family eventually settled in Toronto, where they lived in a family friend’s basement for 18 months.

After graduating from the University of Toronto’s New College in 1984 with degrees in English literature and political science, Herjavec worked various minimum wage jobs, such as waiting tables and delivering newspapers, to help his family pay the bills.

How did Robert Herjavec get rich?

Herjavec applied for a position at Logiquest selling IBM mainframe emulation boards even though he was not qualified for the position. But he managed to get the job by offering to work for free for 6 months. He eventually rose to the position of General Manager of Logiquest.

Later, he was fired from Logiquest. This became an opportunity of a lifetime as he decided to start his own company called BRAC Systems. BRAC Systems is a software company that specializes in Internet security.

Herjavec made most of his money by selling BRAK Systems to AT&T Canada in March 2000 for $30.2 million. Soon after, he took a position as vice president of sales at Ramp Networks. The company was later sold to Nokia for $225 million.

How he continues to make money

The most successful shark tank investment

The Bouqs Co.

Perhaps the most successful Shark Tank-related deal Herjavec made wasn’t even on the show but years later. Bouqs Company was founded by John Tabis. The company wanted to disrupt the flower giving and receiving industry. When Tabis first appeared on the show, he was asking $258,000 for 3% of his company. Unfortunately for him at the time, he couldn’t get any of the sharks to invest in The Books Company.

However, three years later Robert Herjavec reached out to The Books Company for help with his upcoming wedding. Herjavec was so impressed with Flowers and company that he decided to get involved.

The partnership led to The Bouqs Company landing an additional $85 million in funding. Currently, its farm network has about 2 billion growing flowers, 10 thousand employees and 4 thousand acres of abundant flower fields. Since its inception, The Bouqs Co. Delivered over 30 million flowers.

Now the business sees annual revenue of $59 million.

sand cloud

Sand Cloud Towels is a beach lifestyle company. It sells beach towels and beach blankets with unique patterns and functions. Their unique selling point is that their towels are made of 100% Turkish cotton. A pillow is also inserted into each towel for extra comfort when sleeping on the sand.

Herjavec invested $200,000 for 15% equity in the deal. Since then, he has helped the company grow to nearly $7 million in annual revenue.

Nuts n more

Nuts-N-More was founded by fitness and nutrition experts who were looking for safe peanut butter and other healthy sources of protein for themselves and their clients. All-natural butters can be crunchy and difficult to spread.

Nuts-‘n-More has developed a unique recipe for our fortified butter and a natural process that involves simply grinding the nuts and blending the ingredients in a way that achieves the optimal texture. Founder Peter Ferreira was able to strike a deal with both Mark Cuban and Robert Herjavec for 35% equity. Ferreira was able to earn $100,000 from the sale before signing with the Sharks.

The company now sees annual revenue of over $6 million.

See all our articles Shark Tank Deal by Robert Herjavec Much more.

Herjavec Group

In 2003, Herjavec founded The Herjavec Group. The company provides cybersecurity products and services to enterprise organizations. It is now Canada’s fastest-growing technology company and the country’s largest information technology security provider. The company grew from 3 employees to $200 million in annual revenue in 2003 with sales of $400,000.

writing and speaking

In addition to sharing his entrepreneurial skills on TV, Robert Herjavec is the author of 3 books and a frequent speaker at conferences and corporate events.

Herjavec’s first book was titled Driven: How to Succeed in Business and Life. The book urged its readers to take risks, take control of their lives, and stay true to their visions. His second book is called Willingness to win: to lead, to compete, to succeed. In this book, Herjavec encourages the reader to go beyond the average and strive for greatness.

His third book on the title You Don’t Have to Be a Shark: Creating Your Own Success Published in 2016 In this book, Herjavec focuses on how individuals can position themselves to succeed in sales


With a passion for success and a desire to share his business knowledge with others, Herjavec is a Shark Tank fan. His inspirational story of rising from poverty to running a multinational corporation is an inspiration to anyone with big entrepreneurial dreams.

Thomas Martin

Tom is a member of Startup Mindset’s editorial team. He has over 6 years of experience writing on business, entrepreneurship and other topics. He mainly focuses on online business, digital publishing, marketing and ecommerce startups.

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Entrepreneurial Lifestyle · Finance · Growing Your Business · Leadership · Mindset · Success · Technology

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