What to do when an employee underperforms

What to do when an employee underperforms

There are few things more satisfying for a business owner, manager or entrepreneur than having a team of employees that work efficiently and harmoniously together. When every member of your team meets their goals, business grows and makes your life easier. However, when a team has more underperforming employees, it can derail your business goals.

No matter the reason, when a The employee begins to underperform at work, your business is damaged all around. Not only do they negatively affect productivity, but they can also affect the morale of the rest of the team. Like an array of dominoes, a motivated employee can influence the attitudes of their colleagues and your customers.

Disengaged employees can be a frustrating problem for leaders. However, it is important to remember that every employee has the potential to improve and contribute to the company’s success. It’s important to take action as soon as possible so you can keep your business strong.

By taking a proactive and compassionate approach, managers can help underperforming employees reach their full potential. Doing so will help contribute to the company’s success. In this article, we explain what to do when you have an underperforming employee.

1. Identify the problem area

The first step to solving this problem is to note where your employee is failing to meet standards. Some employees naturally excel in certain areas but may struggle with other tasks. Knowing the strengths and weaknesses of your employees opens up a great opportunity. You are better able to match employees with jobs that fit their natural abilities.

It is important to be careful Signs that an employee is underperforming. For example, if an employee struggles with customer interactions but delivers great results “behind the scenes,” they may simply need to change roles.

An employee who performs well, but is inconsistent, may struggle with problems in their personal life. There are many reasons here The only way to find out why a normally hard-working employee might be disinterested in work and why is to communicate.

2. Start a discussion

Start a personal, one-on-one conversation with your underperforming employee. To ease into the conversation, try starting by acknowledging the areas of their work where they perform well. From there, you can transition into talking about their flaws. Make sure to keep an open mind and listen to them.

Even the simple act of starting this conversation can make a huge difference – when employees are offered clear communication, workplace productivity has been shown to increase. Up to 30% increase.

This conversation should be centered around the goal of improving your employee’s performance at work, not punishing or shaming them. Get this: Statistics say 67% of employees Those whose managers focused on their strengths were fully engaged in their work, compared to only 31% of employees whose managers focused on their weaknesses. You don’t have to sugarcoat the situation, but you should aim to motivate your employee, not discourage them.

3. Clarify expectations

Needless to say, unclear expectations can create problems in the workplace. During discussions between you and your employee, make it a point to go above and beyond workplace expectations.

Sometimes, employees begin to underachieve because they are not regularly pushed to do their best. Indulging once in a while can easily become a habit if left unchecked. And as a business owner, it’s your job to prevent that from happening. Sometimes, creating a tangible reference for your expectations such as a list or chart can help keep employees on track.

4. Giving assurances

Conversations about workplace performance can be daunting for employees. If you notice tension building around the conversation, or if your employee seems uncomfortable or nervous, try to ease their anxiety with some gentle, positive reassurance.

Let your employee know you’re having this conversation because you value them as a team member. Reassure them that you want to improve your professional relationship with them. Remind them that they are not in danger of being fired, but that you are here to help. This creates an extra layer of trust between you and your employee. It also lets them know you’re in their corner.

5. Create action plans

There is no better way to achieve future success than by making a plan and following through. If an employee has been underperforming for a long period of time, you can create a PIP, also known as a Performance Improvement Plan.

A PIP is an outline that details how you and your employee can work together to improve their performance. It identifies problem areas for the employee. As well as the goals they should try to reach within an agreed time frame.

Here are some steps that can be included in a PIP:

  • Identify specific areas of performance that require improvement. This could be anything from attendance, productivity or specific skills.
  • Meet with the employee to discuss performance issues and gather input on possible solutions.
  • Develop specific, measurable and achievable goals for the employee to work towards. These goals should relate to identified areas of improvement.
  • Set up regular check-ins with the employee to track progress and make necessary adjustments to the plan.
  • Once employees meet goals, evaluate their performance and determine if any additional training or development is needed.

It is important to remember that PIPs are intended to be a supportive and developmental process. Be clear, honest and respectful with the employee when discussing performance issues and developing plans.

6. Coach and follow up

Don’t leave your employee out to dry after making a tough decision. Instead, make sure to follow up and check in with them after the conversation. If you create a PIP or other improvement plan together, take the time to assess where they are and how they can be successful.

Effective coaching means engaging in the work improvement process. You don’t want to overwhelm your staff or add unnecessary stress. But you should try to play an active role in their planning to perform better. Sometimes this means redirecting them when they seem confused, changing their current project, or otherwise providing managerial support.

Coaching your employees in person is shown Increase productivity by 70% At the personal level. Being involved in your employee development progress means huge benefits for everyone involved and for your business.


An underperforming employee doesn’t have to mean the end of the world – or your business. With effective communication, proper coaching and patience, you can help motivate them to get back on track.

Also read:

Why is it hard to find good employees?

8 Ways to Keep Your Employees Happy

Ari bratisis

Tim Writer: Ari is a writer, blogger and small business owner based in Washington State.

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Business Opportunities · Featured · Find Your Way · Grow Your Business · Leadership · Productivity · Your Mindset

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Amazon smiles and frowns

Amazon smiles and frowns

I’m pretty sure that’s how the first meetings went about a decade ago:

“Well, we are paying our affiliates 5% for referrals. If we tithe the money to the charity and call it a donation, it will be great PR and we will also make a profit on every sale because we don’t have to pay the full commission…”

Amazon didn’t invent the online affiliate concept, but the company has certainly turned it into a significant engine for growth. If a consumer buys a $100 item that someone in their program has linked to, they will pay the referrer about $5. This meant that they were less likely to actually make a profit on those sales, but it led to millions of new customers, who came back again and again. This usually turns a sale into a few…

The end result is that Amazon pays many billions of dollars in affiliate fees, and their affiliates (such as Wirecutter, CoolTools, and formerly, Squidoo) have sometimes built entire businesses around the simple idea of ​​recommending a product and sending someone to the largest online retailer. It can be income to buy.

Smile has turned over a million non-profit charities into affiliates at a bargain rate. Now, that $100 purchase turns into forty cents sent because of your choice.

I used to send you, my esteemed readers, to Smile Links, but when I realized how little each donation was, I switched to geni.us, and so our donations increased 10 times.

To date, Amazon Smile has sent over $500,000,000 to charities. It’s definitely not a ‘donation’, it’s just an allocation of marketing costs. And yet, half a billion dollars makes them a very important donor overall, one of the largest corporate donors in the world.

So why cancel the program?

I have some guesses:

  1. New management at Amazon is aggressively streamlining programs and costs to enable focus and increased profitability. Programs that involve a lot of people and time have become difficult to justify.
  2. They’ve always done a poor job of explaining the program, which proves that many people (including me) were surprised that the total grant numbers were so large.
  3. Most charities are not very good affiliates. My guess is that few of the million recipients have done much to persuade their donors to buy from the Smile Link that has donated back to them.
  4. And perhaps most of all, as Amazon continues to dominate online retail, the affiliate program is perhaps less strategically important, and cutting costs on that front may seem like an easy way to increase short-term profits.

Western art culture has had a hard time thinking about charity in the community chest and the United Way. If the ‘game’ is to maximize profits, sending money to good causes seems to undermine that. Some people argue that companies have a corporate social responsibility, the contract they sign with communities not to take as much profit as possible but to invest in the long-term welfare of the places they work and the people they work for. with. Or, as may be the case here, it’s simply a marketing tool.

7 Apps That Make You Productive

7 Apps That Make You Productive

When it comes to productivity apps, we have plenty of suggestions. However, everyone’s needs and requirements are different. What app works for you may not work for someone else. Additionally, some of us need a little extra motivation to complete our tasks.

Productivity is important for everyone. however, For entrepreneurs and business owners, productivity A must. Sometimes a person can increase productivity by eliminating distractions and increasing focus. But, doing so is becoming increasingly difficult as we are constantly interrupted by distractions. Some of this confusion cannot be avoided. However, others can be eliminated thanks to some useful applications.

It has excess Productivity apps available for entrepreneurs In the market. Some are great, others not. Then there are some that force you to be productive. In this article, we have compiled a list of the best productivity tools that will make you accomplish your goals. Whether you are trying to increase your productivity or trying to Get out of a productivity slumpThis application will help you.

Task: Time-tracking

Do you want to disconnect from your phone for a while? Are you an environmentalist? Then, the forest is a great option! The app acts as a focusing tool with the tagline “Be present” and “St Focused”. To get started, pick a tree and set a timer for it to grow (10 to 120 minutes). Then, while you’re at work, your tree will continue to grow until it finally joins your forest. However, if you try to use your phone during that time, your tree will self-destruct and be destroyed.

The Forest app also collaborates with a tree planting program called “Trees for the Future”. According to Forest App they have planted 1,182,254 trees so far!

For accessibility: iOS, Android, and Web

Options: Focus mode

Task: Time-tracking with nature sounds

If you usually procrastinate and need a tool that forces you to work for a specific period of time, then Tide is the app for you. With its 4.9-star rating and simple design, Tide enables you to work using the Pomodoro technique. This technique requires you to work for 25 minutes and then take a short rest. Tide is much more than a stopwatch with a variety of ambient sounds (waves, rain, etc.). The app also includes meditations to listen to while you work.

For accessibility: iOS, Android

Alternative: Noizio, Effortless.

Work: Writing

This web application works as a writing tool with a twist. The app, as the name suggests, deletes your work whenever you decide to take a break!

So, if you just want to concentrate and write down your thoughts, this app is for you. But, of course, you can make any adjustments later. There’s also “hardcore mode” that blurs everything except the letter you’re using.

Available for: Web

Options: Flow State, IA Writer.

Task: Target-tracking

Place a bet and see yourself complete the task. However, be prepared to lose your money if you don’t complete your assignment, as Beeminder is linked to your PayPal account. You can enter any of your goals that have a numerical value. For example, if you want to lose weight, you first need to decide how much you want to lose each week. Then, you will log your progress. Still, linking Beeminder to your PayPal account is an option, and you can still track your progress. But, we really like the idea of ​​putting money at risk.

Available for: iOS, Android and Web

Options: on a stick

Functions: Website Blocking, App Blocking

Freedom is one of the most powerful tools for restricting websites and applications. This software is one of our favorites because it can run on all your devices simultaneously Freedom lets you create as many blocklists as you want before starting a session. It also includes “lockdown mode”, which prevents you from editing the list while the session is active, forcing you to finish what you’re doing!

Available for: iOS, Android and Web

Options: Stay Focused and Self-Controlled (Free)

Screen Time, an iOS feature, works well with website blocking as well as time tracking.

Work: Automated time-tracking and productivity reporting

Rescue Time records how much time you spend on different websites. It generates productivity reports that reveal how much of your time is productive and how much is not. Since we have no idea how we spend our time on the Internet, Rescue Time presents you with eye-opening reports.

Available for: iOS, Android, Web Extension

Options: Desktime, Activity Watch

Task: Chat-like emailing

Imagine how your emails would appear if they were a chat conversation. Spike is great at this. This allows you to use the same email address you are already using and does not need to be downloaded by your contacts Spike also offers several additional features, such as calendars, to-do lists, and lets you create a priority email list. You can add members to a group on Spike. Group members will be unaware that you have created an email group. Therefore, this app is absolutely revolutionary!

Available for: iOS, Android, Windows, Mac

Alternative: Inbox by Google

What apps do you use to stay productive? Looking for some more apps to help you get things done? See our article 25 Best Productivity Apps for Entrepreneurs.

This article was first published in 2022 but has been updated and expanded.

Peerbhat Haddad on InstagramPirbhat Haddad on Twitter
Peerbhat Haddad

Staff Writer: Peerbhat is a digital content creator and a writer. He started his small venture at the age of 16. Although he had to give it up, he learned a lot about the entrepreneurial lifestyle. His educational background in business administration has given him ample knowledge on various subjects. He now enjoys talking to people about developing productive habits, studying people skills, and applying marketing strategies to succeed.

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Does investing in conflict resolution increase employee productivity?

Does investing in conflict resolution increase employee productivity?

Disagreement at work can lead to conflict. Most employees report experiencing conflict at work. A third of these conflicts are known to be constant.

Conflict is not always bad as it often leads to creative solutions, facilitates new ideas and challenges the status quo. If conflict is not controlled, it will turn into hostile and corrupt party dynamics.

Investing in conflict resolution can help employers find a constructive way to manage and resolve conflict in a way that preserves discourse and creativity without creating harmful barriers to productivity and interpersonal relationships.

Disputes at work

Contradiction does not automatically imply incompatibility. Conflict only occurs because team goals, processes, workflows, or emotions have led to a disagreement. Regardless of the underlying cause, whether it is a conflict of values, needs, or ideas, conflict results when one person or group feels failed by another.

However, managers need training to know when conflict is good for the team and when it is bad. Managers trained in conflict resolution need not fear or discourage conflict, but rather, encourage it to effect positive change in the team and organization as a whole.

Knowing how to manage conflict when it occurs, reduces the risk of an escalation. Good managers know how to turn conflict into productive outcomes. consideration Online trainingg That can help your management team discern between healthy and unhealthy conflicts.

Investing in conflict management

Investing in conflict resolution can improve workflow and communication. Doing it properly has even been found to increase employee productivity. Here are five ways to manage conflict in your workplace environment to effect positive change:

be careful

One of the biggest causes of employee conflict is lack of authority in the workplace. When clear roles and hierarchies are established, employees know who to help with difficult decisions when conflicts arise. When management can mediate and make decisions, conflicts can flare up faster.

half All employees believe that they can manage better if their managers resolve conflicts promptly. By taking an active role when you see conflict emerging, you make quick management decisions that can end the conflict and get people and projects moving forward again.

Encourage communication

About half All employees believe that conflicts arise because of ego and personality clashes. Paying close attention to communication styles can help you assemble complementary teams that mitigate misunderstandings. By encouraging people to communicate with each other, you will be able to avoid conflicts that escalate because they are excited.

Manage conflict

Diverse work groups are more likely to give rise to conflict, but they also lead to higher productivity and innovation and creativity. Although arguments are not always pleasant, managers need to know when they can be advantageous, so recognize when it is best to intervene, or not.

Overcome conflict with action

To overcome conflict, a solution must be reached. Creating a plan of action is an effective way to avoid future conflicts, streamline processes, and identify areas for improvement. By turning conflict into an action plan, your teams can strengthen their work dynamics and flow.

Implement conflict resolution training

Conflict resolution training helps employees:

  • come to an agreement
  • Find a way to solve a problem
  • Reassess their position
  • Understand someone else’s perspective

By implementing conflict resolution training in the workplace, you allow employees to solve their own problems. This means conflicts are resolved more quickly, amicably and productively.

Startup Mindset

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7 Marketing Strategies for Your Online Business

7 Marketing Strategies for Your Online Business

Whatever it is Types of Online Businesses As much as you love to run, how you get the word out is important. How you market your online business is as important as the business itself. Keeping up with the constant movement of today’s technology can be difficult, but it’s far from impossible. With the right marketing strategy, persistence and consistency, you can get the most out of marketing and expand your online business’ growing audience.

In a world where 76% of consumers Shop them online, it’s important to stay in touch with your audience’s needs and interests. The online world is constantly changing. And, as a business owner, you need to be flexible so you can adapt and deliver what customers want. Being relevant online ensures that customers never get bored of your content – ​​or your company.

Here are some ways you can stay on top of marketing to maximize your online business’s internet presence.

Blog consistently

There is nothing less attractive than a company website without any dynamic content. It gets worse when the entire business is online. As soon as consumers visit your company’s website and see nothing but ads and product displays, they tune out. Keep your audience regularly engaged with blog content. Consumers don’t want to feel like they’re being advertised to; Even if your blog content is niche-related, it’s better than a wall of product placement.

Blogging is a great way to educate your audience as well as showcase your skills your niche. It also gives you the opportunity to engage with your audience and potentially collect their contact information. This can be invaluable to a growing business. Ask site visitors to subscribe to your blog via email so you can send them notifications later. Additionally, the option for consumers to comment can be a source of feedback for your brand.

Implement SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is the process of using keywords to increase your website’s visibility on search engines like Google. Search engines employ algorithms when deciding what content to display to web searchers. By using SEO on your website and content, you can guarantee that your site will appear on Google, thus bringing your brand to consumers, rather than the other way around.

Studies show that the #1 result on Google’s search page Gets 32% of all clicks. With SEO, that first result can be your brand. SEO is a powerful tool, and you’re missing out if you neglect to apply it to your web content. If you’re not sure where to start, Here’s a great beginner’s guide To set it up

Use affiliate marketing

Affiliate marketing is a marketing system where affiliates receive a commission for every visit, signup or sale they generate for a merchant. This means that you will pay a sales commission to a website or affiliate marketer for each customer that helps generate a sale. Conduct some basic web research and find companies in your industry that you are not in direct competition with. Start a conversation about paying commissions for referrals from their platform or email list.

You can also join affiliate networks like Share-A-Sell to find affiliate marketers who will help you sell your products. The benefits of using affiliate marketers do not require hiring a sales representative. Affiliate marketers specialize in selling products to an online audience and usually have an email list where they can promote your products.

If you find the right affiliate, you can see your sales increase dramatically. Remember, affiliate marketers are online business owners just like you. This means that affiliates will work harder if a decent commission is available. So, offering a low commission for a sale will likely yield poor results.

Launch a YouTube channel

You might think YouTube is only for the younger generation. But, this couldn’t be further from the truth. YouTube is being used as a marketing platform by more businesses every day – from solopreneur vlogs to Fortune 500 companies. Baby Boomers and Generation X are YouTube’s fastest-growing demographics – making the platform a great marketing opportunity for viewers of all ages.

YouTube not only offers a wide variety of viewers, but 73% of adults Use it regularly. That’s actually 5% more people than Facebook users, and it’s an absolute game changer. With so many 18-49 year olds using YouTube every day, it would be a mistake not to jump on the opportunity.

Starting a YouTube channel is affordable and easy to do. All you need is a computer, your phone and a message However, it is good to have one Cameras that are great for video marketing. This will make your YouTube channel look more professional.

Host a contest

People are naturally drawn to fun things, especially when there is a reward involved. You don’t technically need a vendor setup to host a contest You can set up a friendly competition or give away online, especially using platforms like Youtube and TikTok, where you can go live and viewers can participate in real time.

Hosting online contests and giveaways motivates visitors to stay connected and engaged with your brand. This creates an association between your brand and fun, which is great for publicity and your company’s reputation.

Create an email list

Every successful business owner understands the importance of building a reliable contact list. This is especially important for online businesses. With a quality email list, you can send notifications, announcements and offers to past customers. You can even send customers empty online shopping carts or reminders about new deals and sales, which can encourage them to buy.

Building an email list is easy when you streamline the process of gathering contact information. On your company website, there should be an easily accessible subscription bar where customers can quickly enter information. Making this process as visible and convenient as possible will increase the number of site visitors who will eventually return. You can reward them with a discount on their next purchase for signing up.

Influencer Marketing

You’ve probably heard of online influencers – massively popular social media icons who use their social presence to help market certain brands online. With some influencers reaching millions of subscribers and followers, it’s no doubt that your business can benefit from their help. Working with an influencer not only improves your brand’s visibility and reputation, but also provides some much-needed exposure.

When reaching out to influencers, don’t take the typical salesman approach. Influencers receive hundreds of thousands of messages per day, so you need to make sure you stand out. Connect with them one-on-one and appeal to their personal interests.

Your business should be somewhat related to the influencer’s existing content. An influencer who is already well-versed in the industry will be significantly trusted by the audience. This can strengthen your company’s online reputation.


The Internet was created to improve the connection between us. There are many advantages to using the web as a marketing landscape. And luckily, with the addition of algorithms and social media, it will do most of the legwork for you. Before starting your online business, Think about how you are going to draw attention to it and how you are going to get customers. The right marketing strategy can change everything.

Ari bratisis

Tim Writer: Ari is a writer, blogger and small business owner based in Washington State.

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Why video content is essential for any business

Why video content is essential for any business


Video content is becoming important in the digital world. This is true for businesses looking to engage their audience. Corporate video production in Sydney A valuable tool for businesses of all sizes.

Here are eight key reasons why this is essential to success. The benefits of video content are endless. It increases brand awareness and improves customer engagement.

This blog post explores why video content is essential for any business in Australia.

Improved SEO and search engine visibility

Video content can improve your business Search Engine Optimization and search engine visibility. Adding a video to your website can increase visitor time and reduce your bounce rate.

These elements are essential for search engines when evaluating the credibility of a website. This can improve your search engine ranking.

You can easily share video content on social media. This increases the chances of your website being discovered by a wider audience. It brings more traffic to your site.

Increased engagement and conversion rates

Video content has been shown to increase engagement and conversion rates for businesses This is because videos are more engaging and easy to consume

When people watch a video, they are more likely to retain information and take action. This is especially true for explainer videos. They can effectively communicate complex information in a short period of time.

Also, including a call to action in the video can increase the chances of conversion.

Enhanced customer understanding and information retention

A key benefit of video for your business is improving the understanding of customer information.

This is because videos are a highly engaging and immersive medium They allow you to convey your message and ideas to your audience. You can better illustrate complex ideas and concepts with visual and auditory elements. This makes it easier for your customers to understand and retain information.

Besides, video content is more likely to stick in the mind of the audience. This helps increase retention rates and overall engagement with your brand.

Improved social media engagement and reach

An important advantage of using video is Increase social media engagement. The visual and auditory elements of video make it easier for the audience to retain information. They will feel more connected to the content.

Social media algorithms often prioritize video content This means that your posts are likely to reach a wider audience

Incorporating video into your social media strategy helps increase engagement with your brand.

Increased customer trust and credibility

An important benefit of using video content is the potential Increased customer trust and credibility.

Customers who watch a professional video will trust your company. This is especially true if the video showcases your products or services It helps customers visualize how they can benefit from your offering.

Video can also be a powerful tool for building credibility. It allows you to showcase your expertise and showcase your unique value proposition.

Increased email open and click-through rates

Including video content in email marketing campaigns can increase open and click-through rates. This is because videos are a more engaging and visual medium.

When people see a thumbnail image or a play button in their inbox, they’re more likely to be curious. It makes them want to learn more. Studies have shown that including a video in an email can increase click-through rates by up to 300%.

Not only that, but using video can lead to higher conversion rates and more sales. Do you want to improve the effectiveness of your email marketing efforts? Consider incorporating video content into your strategy.

Opportunities for personalization and customization

One advantage of using video content is scope Personalization and Customization.

With video, you can create content specifically for your target audience. This can help increase engagement and conversions. You can achieve this through personalized messages and tailored visuals. Also, use customized calls to action.

Harnessing the power of video helps you create more personalized and effective marketing strategies. It will resonate with your audience and help drive your business results

Versatility and adaptability

Video content has become an essential part of any business’s marketing strategy. Versatility and adaptability are two key factors contributing to its success.

You can easily adapt your content to different formats and platforms, including video. For example, you can create a short social media video for Instagram. Or a long explainer video for your website or a live video for a Facebook event

You can effectively reach and engage with your target market. You can tailor your content to specific purposes and audiences.


Video content is essential for any business. It helps engage and retain customers and improve brand awareness and credibility. It increases conversions and sales. With the rise of social media and mobile usage in Australia, video content marketing is now a powerful tool.

How to Quit Your Job and Become an Online Freelancer

How to Quit Your Job and Become an Online Freelancer

Having a skill that you enjoy doing is a great first step towards becoming a freelancer. An online freelancer is a Types of Online Businesses Where a person can freelance their skills to individuals and businesses. Freelancing, in general, is very common in several fields. However, an online freelancer runs their entire business online without necessarily meeting clients face-to-face. This is why online freelancing is more popular than ever. And, there are different numbers Online Freelancing Business A person can run. However, before you jump into the world of online freelancing, prepare yourself.

It takes a long time to establish yourself as a remarkable talent. You can write articles related to your industry online. You can start networking online within forums or freelancer platforms. Just keep your job for a while and let someone else pay you. Here are some steps you can take that will allow you to feel confident in your new venture of becoming an online freelancer.

Build your brand

before you Start your online freelancing business, you’ll want to think about what you’re going to name your company. It takes some consideration, because the name can say a lot. What is going to be your selling feature that will get people hooked immediately? It may take some time for you to consider what your value is to a particular company.

All of this takes thought, and it may take some real work to see what’s worth it and what’s not. When you know what your personal brand offers, you can tell people what they are. You should have clear, basic information in easy-to-understand sentences. It’s your identity to everyone you touch online.

Determine your online marketing strategy

If you have not had your own business before, you want to see how social media can work for you It takes time to get followers, but they are sometimes an important part of your success. When you’re using Facebook for business you have to do things a little differently. Consider creating usernames that promote your business. Set up channels for people you want to connect with. You will want to be regular with your blog and posts. Why not start early so you have time to take on all the new work that comes your way?

LinkedIn is a well-known professional social network. Although many do not know how to use it. You should have a really decent summary and a good bio photo. Updating your profile can seem intimidating if your boss sees that you’ve changed your details. Be more discerning about it and start building on the things you have achieved. You can paint your career picture and connect with people you may work with later.

Define your ideal client

As your business grows, Your ideal client Changes may occur but to begin with, you’ll want to keep in mind who you want to reach. This, as well as market research, can be one of the most Important activities of any online business. Are you going to be a business-to-business (B2B) business that focuses on specific businesses? Do you sell cupcakes to individuals? Who is your ideal client? How old are they? What is their opinion? What makes them passionate? Understand this and you can communicate with them. Business will boom when you master this art.

Some of these steps may seem simple and not time-consuming, but in fact, they all deserve your attention. They take time and effort to succeed. Take your time while you are still at your job and really plan for a successful venture future. There are tests you can take online that prove your ability to offer the service you are providing You can start working for very little, but pay a lot of value to someone. This proves to future clients that you can deliver what you say you will. There are many things that you can do to prepare for your success. Things you can’t focus on once the ball starts rolling.

Think of it as a Where brick and stone business You have everything ready so once the doors open, it looks like a perfectly well-run business. You don’t want to be painting the walls the first day the doors open. You also don’t want a half-built website that says it’s under construction when you officially start offering your services or products. Figuratively, there are floors, desks, decorations and everything needed for business.

Develop your pricing strategy

You need to monetize what your product or service is worth. It should be fun, but it may take some serious research. This will likely change often, but at the beginning of your freelancing career, determine how much you believe you are worth.

You need to be realistic about how much you will pay for your life as well. You can also ask for feedback from those you are networking with. You can ask in the forum, and see what other similar services or products are worth

Start networking

Better to start networking early. You won’t have too much stress if you start the route ahead of time. You may just find that you are Run into people in social situations That’s an opportunity. Since you’ll always have your breakout freelance career in the back of your head, you’ll focus on these opportunities.

Let people know what you’re doing and what you want to achieve. There are special events you can attend as well. Breakfast event where you can give introductory speech about your business. Nerve-racking yes, but good practice.

Be patient, optimistic, but also realistic

Sometimes people who go freelance will start to get bored. It doesn’t feel safe to step outside of yourself and trust yourself. There are great rewards if you stick with it despite fear and lack of confidence. It’s important to be realistic about how long it will take you to start making decent money.

These things take time, and in this modern age of technology we are not used to t18hat. you can create Something wrong along the wayBut keep working towards your dreams. Understand what keeps you motivated and find ways to stay disciplined. Figure out how you’re going to find your target audience—paying clients. Figure these things out before you start, and you’ll feel a lot less stressed.

This article was originally published in 2019 but has been updated and expanded

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Lorraine Couturier

Staff Writer: Loraine Couturier is a jet set writing chick from Canada who travels the world. His writing and marketing skills keep him eating exotic foods and hopping on planes. Loraine loves to write about almost anything and pass on her knowledge to others. Check her out at https://www.facebook.com/jetsetwritingchick

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6 Important Things to Consider Before Hiring Your First Employee

6 Important Things to Consider Before Hiring Your First Employee

As soon as you make your first sale Land your first customer or client, one of the most exciting milestones for a new startup is hiring your first employee. Eventually, someone other than the founder will join you. Helping to make your dreams of future success a reality through hours and hard work Realize your goals. However, the importance of investing time in this process should not be underestimated. If you thought you’d just post a job ad and sit back and choose from the applicants flooding your inbox, think again.

Arguably, the first hire a startup makes is the most important. This is because, depending on their success, they will lay the foundation for further recruitment in the future. They will allow you to continue to grow and scale your business. So, when you are in a position to start the interview, make sure that you consider the following key points sufficiently. Doing so will give you the best chance of finding the right people.

1. Know the qualities you are looking for

Good employees have many great qualities. A good employee has a great attitude, they are able to do their job well, organized and punctual. Good employees can also be team members who work hard, contribute to team cohesion, and do well without requiring much supervision. We would all love to have one A loyal group of workers With all these qualities. But you may have to settle for some of them.

Before hiring your first employees, consider the qualities you look for in a team member. Here are some questions to ask yourself:

  • What qualities are important for the position as well as the business culture?
  • What qualities will help the business grow?
  • Which attributes will hurt the business the most if it is missing?
  • Are skills more important than talent?
  • Is speed more important than the ability to perform a task?
  • Is personality important in customer interactions?

These questions will help you understand which qualities your business needs and which are not as important. Once you’ve identified the qualities you’re looking for in your first employees, it’s time to focus on their roles within your company.

2. Identify the areas you need help with

No one knows the things you want to do more than you do. That’s because, probably up to this point, you’re the one doing them. One of the great things about starting your own business is that you get to see how every aspect of the business works. From sales and marketing, finance and legal. How well you can perform or manage each of these functions, however, is questionable.

Therefore, you need to decide in which area you need the most support. You also need to ask yourself, “Will hiring someone in this role help my business grow, or is it just a ‘nicety’?” THe hires first You want to build people in your startup who can ease your workload and at the same time drive the business forward.. Remember, you’re aiming to have a business that works even when you’re not there. So, perhaps hiring a barista for a sales or marketing executive at this stage is not the right move.

3. Clearly define job responsibilities

Once you have decided on the function for which this person will be responsible, you need to properly scope the role. And, in the process, create a job description. Start by listing all the responsibilities that fall within this position. Include everything relevant, but don’t just add what the business needs to do. Remember, you can be happy working every waking hour of your day to get your business off the ground. But, that doesn’t mean your employees will want to give up their lives to do the same. If your job description is too varied and tries to cover too many bases, you’re setting yourself up to fail to find the right person.

For example, if you hire a salesperson, don’t expect them to be equally involved in hands-on product development. You’re looking for someone who has experience or a skill set that will perform one of your functions really well, you are not farming unicorns. Once you’ve put together a clearly defined job description, ask yourself, “Does this person exist?” You can always do a sanity-check with a few keyword searches on LinkedIn and look at some profiles to see if there are people doing what you need them to do.

4. Map the future

Now that you know what you’re looking for, think about where this person might fit into your business. New employees joining your business right now may seem really attractive, but will these people still be with you in 12 months? Three years? Five years? Just as you probably have a roadmap and business plan for the future, employees also want to know where their jobs might take them, so don’t overlook this stage.

Think through the logical career progression of your new role and create a career path. You don’t need to get stuck into the details of every point where a campaign will take place. However, it’s a good idea to have an idea of ​​the responsibilities of each future promotion so that it’s clear from the start what goals your new hires should aim for.

5. Prepare for the interview and prepare for the interview

Once you have shortlisted your applicants, you now need to prepare for the interview and select the right person. Don’t think you can crack it over a quick coffee, you need to present your business as a professional organization that someone who doesn’t have the same emotional attachment as you would want to join. Just being an “exciting startup” doesn’t cut it anymore–there are exciting startups around every corner these days–so think about what makes you unique and how you do that. Differentiate yourself from your competition. Imagine that your closest competition will be interviewing the same people, how are you going to sell your opportunity over another company that your candidates can talk to?

If you’ve already written a job description and career development opportunity for this role, you’re halfway there. Now you need to think about how to succinctly convey your company’s values ​​and culture to someone you’ve never met before. You have to do it in a way that makes them want to get on board with you. Commit to helping you grow the next few years of their careers. As much as you interview candidates, they will interview you. So make sure to provide an excellent candidate experience. Do this so that even if they are not successful in getting a job. They will let family and friends know that you have an exciting and promising business.

6. Making the right choice and executing it well

Once you’ve conducted your interviews, the candidates have met with other team members, a co-founder, or you’ve met with them a second time to check your impressions, you now need to decide whether to make an offer.

The key factors to consider when deciding whether someone is the right tenant depend on a few factors. First, their ability to perform roles. Are you hiring raw talent with potential that you will need to train? Or, is it that someone with proven experience can “hit the ground running”? One thing is for sure, you can’t teach work ethic, so make sure they possess it in abundance. Second, cultural fit is very important. Even if it’s just you At this stage as the founder, think about the company culture and values ​​you want your employees to embody. Make sure your new hires see eye-to-eye with you on this.

Finally, you want someone with passion and enthusiasm for your business and brand In the final interview, ask them if they can sell the opportunity to you. This will quickly reveal whether someone has a genuine interest in joining your business. If they come across as enthusiastic and knowledgeable about your business (based on what they know so far), then you’ve found yourself a great first hire. Just make sure that the employment contract is ready to be sent within 24 hours. Don’t risk losing a star employee to the competition because you forgot this basic step.


Good employees can sometimes be hard to find. It could be the job market. But it can also be your recruiting method. Use these steps to find the right first employee for your business. This will lay the foundation for your growing team and help you skyrocket your business potential.

This article was first published in 2016 but has been updated and expanded

Simon Benson on LinkedInSimon Benson on Twitter
Simon Benson

Monthly Contributor: Simon is the founder of a specialist UK-based recruitment business supporting technology startups. He advocates a consultative approach to recruiting and blogs to benefit both employers and job seekers, as well as experience running a startup himself. He has a background in document editing and loves good coffee and his vinyl collection. Follow him on Twitter @sibenson_wg

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5 Signs of an Underperforming Employee

5 Signs of an Underperforming Employee

Every entrepreneur wants to find great employees who will help their business grow. But many leaders know, Finding good employees can be difficult. When you find the employees you’re looking for, managing them is another task. Although there are many productivity tracking tools available, it is sometimes difficult to truly assess a team member’s output and contribution to the business. This becomes more difficult when more employees work remotely.

Having clear metrics, goals and objectives can help you understand which of your employees are performing well. However, these things don’t always help you track how well the employee is interacting with customers, engaging with the team or representing the brand. This is why, as a leader, you need to spot the signs that an employee is underperforming. In this article, we’ll look at what you should look for if you suspect a team member is underperforming.

Common causes of underperformance at work

whether a The employee is preparing to leave or have lost their motivation to succeed, poor performance at work is an insidious problem that should be addressed quickly and strategically. If left unchecked, employee performance declines can seriously harm your business. But not all causes of underperformance should be blamed on the employee. Often, there is a gap in understanding or disconnection between employees and management.

Some common reasons for underperformance at work include:

  • Feeling undervalued
  • stress
  • Changes in personal life
  • Feeling inadequately compensated
  • No support from management
  • Mental health problems
  • Goals are unattainable
  • Destroy completely by burning

Regardless of an employee’s reason for failing to meet company standards, workplace laxity hurts everyone. And that’s unacceptable if you want to grow your business and create a winning culture. Communication with your employee can help you identify and resolve the root of the problem. Below, you’ll learn some subtle signs that an employee isn’t doing their best at work.

1. Complaints from peers

The first thing you’ll notice when an employee is underperforming is an increase in complaints made by their peers. To a lesser extent, workplace gossip is somewhat inevitable. But, if other employees consistently make disapproving comments about the same person, that’s a sign that something isn’t right.

When an employee underperforms, it creates a slippery slope for their peers. If one cog in a machine stops running properly, others have to pick up the slack. The same philosophy applies in the workplace.

Constantly covering for a vulnerable colleague can create resentment and conflict among employees. Good employees eventually get tired From carrying out the duties of others, and it can be fiery. One underperforming employee creates a domino effect among their peers.

2. Decrease in quality of work

One of the most obvious and common signs of an underachieving employee is a distinct decline in the quality of their work. If they used to complete tasks diligently and up to standard, but lately they’ve been slipping, it’s time to start a conversation about workplace performance.

One quality of great employees is high quality work. When an employee consistently does their best to deliver results for the company and quality service to their customers, it’s a sign that the employee really cares. A decline in job quality may be a sign that a The employee has stopped caring About their work and their work.

3. Customer Complaints

In more severe cases of employee underperformance, customers may pick on them for their lack of energy. When an employee comes to work feeling listless, disinterested or unmotivated, customers pick up on that and it affects their experience with your business.

One way to keep track of customer feedback to employees is to offer post-purchase surveys. Make some simple cards where customers can write down how they felt about their experience, and drop a name if they feel so inclined.

You can keep complete cards together and evaluate feedback regularly to make sure everyone is performing well. Additionally, keep an eye out for customer complaints on Yelp or Google reviews.

4. Attitude change

There’s nothing like a colleague who has a great attitude. An attitude of gratitude, determination and commitment to their position can lift the spirits of those around them. Sometimes, your best employees also have the best attitudes. However, if you notice an enthusiastic employee becoming cynical or negative, it could be a sign that performance problems are on the horizon.

There are many reasons here Why an employee might have a negative attitude at work Dissatisfaction in the workplace is becoming increasingly common. Not everyone has an easy time leaving their problems at the door. An employee who often comes to work tired, complaining or otherwise disgruntled can be a red flag.

Negativity is unfortunately contagious. An employee with a bad attitude can affect the energy level and mood of their colleagues, or prevent the rest of the team from performing at their best.

5. Engagement and Communication Drops

Employees who underperform will sometimes try to “fly under the radar” in the workplace. They may distance themselves from colleagues or refuse to attend company events. This can be a sign that they are trying to do as much as they can to get on with their job without making waves or being called out.

Additionally, employees experiencing burnout or stress at work may be less likely to communicate those feelings if they fear it will get them into trouble. Creating a space where open communication is rewarded can help prevent this. You should look for signs of employee burnout.

One of the most important things to do when an employee starts communicating less frequently is to communicate first. Talking to employees one-on-one in a private area can create a more personal connection. They may feel more comfortable talking about what’s out of touch with them at work.

what can you do

When an employee begins to drift and their performance declines, your first instinct may be to express your frustration or institute a form of company discipline. However, taking the time to patiently communicate with your employees can help you solve problems together.

Make sure your hard-working employees are rewarded and paid well for their efforts. This is to prevent workers from feeling ungrateful. 93% of employees who value work They’re motivated to do their best at work. However, many companies lose employees when they fail Appreciate their work.

Also, be sure Keep employee records. If you have a method of tracking performance, these records will help you better assess problem areas. If the employee’s struggles are because they are unable to handle the workload, work with them to give them the support they need.

Remember, as a leader, it’s important to learn how to help your team succeed. When every employee is successful, so is your business.


Although there are many opportunities to turn around a disengaged employee’s behavior, sometimes it just doesn’t work. If your efforts to help an employee succeed repeatedly fail, they may be a poor fit for the company. Use your best judgment to determine if an underperforming employee can be saved or if it’s time to let them go.

Ari bratisis

Tim Writer: Ari is a writer, blogger and small business owner based in Washington State.

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5 Best Shark Tank Episodes for Students

5 Best Shark Tank Episodes for Students

Shark Tank has been providing inspiration and confidence to entrepreneurs since 2009. Since then, Shark Tank has empowered entrepreneurs to realize their business dreams. It has given millions of viewers the chance to watch real business negotiations unfold. The drama, storylines, successes and rejections that make up the show fascinate us. These aspects are part of Why is Shark Tank so addictive? Numerous.

While most people might think of this show as something only for older adults or more seasoned-business minds, it’s a great show for students to watch. Even slightly interested in the business world. Not only will you learn about interesting products, but you’ll also learn about pitching, how to approach an investor, and what deals look like they might be successful.

Why Shark Tank is good for students to watch

Shark Tank’s investors are comprised of diverse entrepreneurs with diverse backgrounds and experiences. The program is also welcome guest shark From the world of entertainment, business and sports. For students, it’s great to see a diverse selection of successful people. But that’s not the only reason the show is great for students to watch.

Here are just a few reasons why the show is great for students of all ages.

  1. Entrepreneurship education-Shark Tank provides a glimpse into the world of entrepreneurship and helps students understand the process of starting and running a business.
  2. Financial literacy– The show teaches students about financial concepts such as investing, negotiating and evaluating.
  3. Problem solving skills– Entrepreneurs on the show must think critically and creatively to pitch their ideas and overcome obstacles.
  4. inspiration– Students may be inspired to pursue their own business ideas and passions after watching the show.
  5. Real world application– The show provides a real-world context for students to learn about business, finance and problem solving, making the learning experience more engaging and relatable.

Now that you understand the benefits to students of watching the show, which shows provide the best and most useful content? In this article, we list the 5 best Shark Tank episodes for students.

1. Season 12 Episode 1

Carson Grill may not be in high school yet, but he’s proven that age is just a number and if you prove you know what you’re talking about, people will listen. He starts his pitch and ends his pitch without really needing to say anything to his father. That in itself is a huge show of confidence in sharks. Carson is showing that he’s not there for his 15 minutes of fame. He is there because he truly believes in his business and knows what it will take to make it work.

Carson was able to negotiate a $200,000 deal with Blake for a 25% stake in the company. Even though Carson had not yet graduated from high school, the business continued to thrive.

2. Season 5 Episode 20-Young Entrepreneur Special

The episode brought a series of young entrepreneurs on stage, from 6-year-old Kiowa Kavovit to 15- and 16-year-old entrepreneurs. Not every product has won over the sharks from the very beginning. But the thing that rang true throughout the episode was that you believed in your product and that you were willing to be open to discussing how to work with a potential investor.

With products ranging from spiced honey to colorful liquid Band-Aids, the Sharks have seen a wide range of products and young entrepreneurs. This is a great episode to watch if you want to know how you approach your investors, your company’s business plan, and your overall product selection.

3. Season 11 Episode 12

This episode proved that it’s not just your product that needs to stand out from a pitch, but your overall marketing strategy as well. Show people right from the start that your product serves the intended purpose. 13-year-old Sophie Overton brought out a group of high-energy dancers who flipped, leaped and danced their way while wearing her WisePocket sock products. The big reveal was that they all had phones in their socks that never fell off.

Between the excellent presentation and Sophie’s confidence and love for her product during the discussion, she was able to make one Deal with Lori and Diamond so that it can increase its production and offering of products.

4. Season 11 Episode 1

If you’ve ever been to an elementary science fair, you know that the various presentations probably won’t stop you in your tracks. But, in this case, it should stay. 10-year-old Cassidy Crowley created a prototype of an innovative shaped spoon. The product is designed so that babies can use it for both teething and their food. The unique shape allows you to clip on the baby bib. That way, you’re not constantly picking it up off a dirty floor.

Cassidy was very open from the start that he wanted his idea to be picked up by a shark willing to take a 50% stake in the company. Obviously, she still had a lot of school and young life she wanted to be a part of. However, he also wanted his business idea off his feet. His enthusiasm and completely unique product got Lori on board and the product continues to expand and thrive today.

5. Season 13: Episode 22

This is another great example of young people seeing no limits to their business opportunities and taking advantage of the competition available to them today to get their ideas off the ground. Friends Oliver Greenwald and Sam Nassif began their entrepreneurial journey as 5th graders by entering the Gates Invention and Innovation Competition. With a win, they were able to secure a patent and continue to improve their product and business plan.

They approached the Sharks and although they weren’t sure about the product or the potential Barbara essentially made a deal for $50,000 and 33.3% stock in the company. The deal didn’t close and the friends went different ways in their business lives. But they’re a great example of taking the leap when you have an idea and a great place to showcase it. Getting a taste of how to approach investors with your ideas is the best way to get started in the world of entrepreneurship.


The key to creating products that people will use is to look at the world around you and see what problems people are having. Then, create a solution. Children and young people are some of the best at it. They still see the world as a playground and believe that anything is possible. Adults can learn a lot from children. And watching these Shark Tank episodes will give you a new perspective on who really runs the world!

Also check out:

The 20 Best Shark Tank Episodes of All Time

Here is the net worth of each investor in Shark Tank

20 Worst Shark Tank Pitches and What Happened After the Show

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Kate Budd

Team Writer: Katie Budd is a full-time 8-5er in the commercial insurance industry and works to build her freelance writing business. He enjoys creating engaging content for people to read. She enjoys working at home programming Street Parking, encouraging her children to pursue what they are interested in, and spending as much time as possible on the farm with her extended family. Follow along with her on her blog and Instagram as she continues to put thoughts into words.

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