Are you running a PPC ad campaign that gets lots of clicks, but limited conversions? Having a solid click-through-rate (CTR) is great, but you also need a decent conversion rate because that’s how you earn. Explained by PPC.co, A PPC ad is a powerful catalyst To create conversions, but ads are not converted directly.
If you’re struggling to generate conversions through your PPC ads, your landing pages may use some TLC. Here are some of the most effective ways to increase your landing page conversion rate
1. Hire a copywriter
One of the most common reasons for landing pages not to be converted is blended copy. Writing a few paragraphs about your product or service is not enough. This type of copy is informative, but informative will not skyrocket your conversion. If you want to make significant conversions, you need to copy it To force Visitors make a purchase.
The person writing the copy of your landing page is important. For best results, you need a professional copywriter. While content writers may seem like an equal option, there is a difference.
When you want visitors to take a certain step, your copy must persuade them to take that step. Just telling your audience to buy your product is not enough. Your copy should get them to a level that speaks directly to their pain points. They need to think that buying your product is the best solution to their problem.
The best person for that job is a professional copywriter. Copywriters are skilled in the persuasion industry and have experience making copies that are sold.
2. Use exit-purpose pop-ups
Are you using an exit-purpose pop-up that visitors actually display with their mouse over the top of their browser? If not here’s a new product just for you! Statistics show that About 3.9% of visitors can be converted Exit-purpose via pop-ups. They also surpass the traditional pop-ups that appear when a visitor first visits a webpage.
This information may come as a shock if you read that people hate pop-ups. True, pop ups are not always annoying. Many people find some pop-ups helpful. For example, when you’re presenting an irresistible offer, your visitors are more likely to get excited about your pop-up.
If you have never used exit-purpose pop-ups, start testing them as soon as possible. Just remember to make an irresistible offer that is different from your initial offer if possible. Try to come up with the best possible offer that you can give to someone who has decided to bounce from your site. For example, offer an additional discount or a BOGO offer in exchange for an email address.
3. Optimize your call-to-action (CTA)
A well-optimized CTA is the key to conversion, but you need to do more than just tell people to buy your product. As well as being clear and concise, your CTA needs to take viewers step by step. Start with the basics like:
- Try [product] Free
- Let’s get started
- Learn more
- Join us
From there, write a sentence or two that makes your proposal seem irresistible. For ideas, see excellent examples of this Effective CTAs on HubSpot’s blog. You will find different types of CTAs from different industries and you can use them as a template for your website. Even if your industry is different, you can tailor the content to match your product and your market demand.
4. Keep track of traffic sources
When you have multiple traffic sources for a landing page, it can be difficult to figure out which source is generating the most conversions. If you use software that tracks each visitor’s source, you can run a report to see where your conversions came from. However, if you are on a budget, you probably don’t have this kind of software
If you can’t easily separate the source of traffic on a given landing page, limit each landing page to one source of traffic. For example, don’t use the same landing page for PPC ads on multiple platforms. You can copy your landing page, but use unique URLs for Facebook, Instagram, and Google ads, for example.
Examine, check, and test the contents of your landing page
Last, but not least, Start splitting your PPC ads And landing pages. Also known as A / B testing, it is a component you cannot avoid. If you don’t examine the elements of your page, you won’t know which elements are harming or helping your conversion. Be sure to take it slowly and test one ingredient at a time to get the most accurate results.