How mindset can make or break a business

Author Roy T. According to Bennett, “Happiness depends on your mindset.” I would argue that business success does too. When we study business in school, the focus is on profit and loss accounting, SWOT (Strengths, Weaknesses, Opportunities and Threats analysis), and market research. In all my years studying business, I don’t think I’ve ever heard the term mindset mentioned. And yet, in my experience as an entrepreneur, it is the single most important component of my business.

Unfortunately, like many entrepreneurs, I started my business without understanding how important it is to have the right mindset. It took months of struggle and hard work to realize what I needed Exciter off Spend more time focusing on competitor analysis and my mindset. Things became infinitely easier when I changed my focus. And my business started for the first time.

The following four areas are that Not having the right mindset They have influenced many in their entrepreneurial journey. I’m sharing them, hoping that other business owners will be inspired to start working towards changing their own mindsets

Having a growth mindset rather than a fixed mindset

Each has different strengths and weaknesses, but there are There are some habits that can make you struggle more in business The world is full of unknowns and daily obstacles. One of those things is Maintain a steady mindset. A fixed mindset is when a person believes that their basic qualities, such as their intelligence or talent, are just fixed traits. A person with this mindset limits their growth because they feel as if they cannot change themselves or the situation. Living with a fixed mindset really limits your perspective and can cut your dreams short before you even give them a chance.

Have a growth mindset, but expands your possibilities. A growth mindset means that a person believes that their success depends on time and effort. A person with a growth mindset may feel that their skills and intelligence can be improved with effort and persistence. This mindset is something that will not only help you move forward in business, but it can also help you move forward in your life. However, a fixed mindset will likely make it harder to reach your goals.

Develop a growth mindset not easy However, it’s worth it. For many, the problem with their business isn’t the business itself. But they maintain a fixed mindset. See our article on how Create a growth mindset For ways to shift your mindset from static to growth.

Focus mindset

Having a consistently strong level of focus is vital to a successful business. Whether it’s a revenue goal, marketing milestone, or a specific number of sales, focusing on one goal ensures you’re moving in the right direction. Without goals, it’s easy to lose motivation and momentum in your business.

Maintaining focus isn’t always easyEspecially for solopreneurs Because they have to wear many hats at once. When you are the only person in the business, you have to be the sales manager, production manager, research and development manager, marketing executive, accountant, branding consultant and more.

Most entrepreneurs have no training or expertise in most of these areas which makes matters worse. Not only are they trying to accomplish all these multiple tasks, but they are also trying to learn how to perform these various activities on the fly.

For many business owners, this can come as a shock. Attracting their attention in many ways makes it challenging Focus on essentials. It makes sense that learning to intentionally strengthen your focus will have long-term benefits for your business.

There are various methods to improve your ability to focus. A popular approach is to listen to guided meditations specifically designed to improve focus. You can also try various goal-setting exercises that help you develop clear, realistic goals. And create actionable, step-by-step plans to follow. You can try journaling. Today, many journals have goal-setting and progress features that make it easy for you to stick to your plan even when you’re trying to balance everything.

Whichever method you try, the important thing is that you are intentional about focusing on specific goals. It’s so, even in the chaos of running a business, you’re always moving forward.

How Isolation Affects the Mind

Anyone who runs a business on their own knows that it can be a lonely situation. As a self-employed person, I have experienced this often since starting my own business. And it comes in a couple of different ways.

First, when you’re an employee, you inevitably have work friends that you hang out with five days a week. Sometimes for years. Close friendships are formed this way. Making your experience as an employee significantly more enjoyable. In some businesses, family culture is significant, fostering bonds of friendship.

When running your business, there’s no one sitting at the desk next to you with whom you can chat and laugh. You can’t send funny memes to your colleagues via Slack or other in-house messaging systems during boring meetings. There is no one to discuss your weekend plans with over lunch or a coffee break.

There is a layer of that beyond the simple camaraderie that you get out of the normal work environment Teamwork that can be invaluable to overall productivity. As an employee, you have a group (large or small) all invested in the same outcome. The workload is shared, such as the responsibility for hitting targets and achieving targets.

When running your own business, you are solely responsible for everything. There is no party. It’s just you. And According to researchersThis inevitably affects your mental health.

Fortunately, many online groups and associations offer what entrepreneurs are missing. Which can be community, solidarity, support and networking. Many hold regular virtual or in-person meetings and emphasize their mission to combat the isolation that can come from self-employment. Joining such a group can be a great way to combat the isolation of being self-employed. And make the experience more enjoyable and more rewarding.

Imposter syndrome

Imposter syndrome is a term that describes the feeling that you are not good enough. A person with this syndrome may also feel that they are not skilled enough, experienced enough, or in some other way not good enough. We have all experienced this feeling at some point. Whether it’s our school day, a new relationship, or our family dynamics. Imposter syndrome in business The world exists. This can be truly crippling for business owners who don’t find a way to overcome it.

Imposter syndrome makes business owners think they are imposters. As if they are only pretending to be experts in their field and others can find out the truth about them at any time. Often times, imposter syndrome leads us to compare ourselves to our competitors and fall short in that comparison. We imagine that other business owners know what they are doing 100 percent of the time and that running a business is easy for them.

Of course, this is rarely true. Similarly, just as the grass is never greener on the other side of the fence, our competitors are not necessarily better at running their businesses. But allowing your imposter syndrome to go unchecked will ultimately require you to quit to avoid what you see as inevitable failure.

When it comes to dealing with imposter syndrome, you have a number of options available to you. There are also countless books, courses, and workshops available Help tackle these issues. Therapy can be beneficial for many people and can make a huge difference in your business in the long run.


One of the biggest lessons I’ve learned since starting my own business is that the success of my business is all about my mindset. Running a business is super challenging at the best of times. Just because you’re the boss doesn’t make things easy. Mindset affects everything.

It affects motivation, drive, focus, energy, productivity, consistency, commitment and more. So, running a business without paying due attention to your mindset is a fool’s errand. Learning this lesson has been truly transformative for my business. Hopefully, it will be just as helpful for you.

This article was originally published in August 2021 but has been updated and expanded

Sarah Terrell

Staff Writer: Sarah Tyrrell is an entrepreneur, freelance writer and parent living in Ireland. He is particularly interested in mental and emotional health and how they affect success in business. As well as an eleven-year-old daughter, Sarah has two rescue dogs and cats and six chickens named after Ru Paul’s Drag Race contestants.

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Company Culture · Featured · Find Your Way · Grow Your Business · Mindset · Productivity · Single Person · Your Mindset

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Entrepreneurial Lifestyle · Find Your Way · Grow Your Business · Productivity · Single Person · Your Mindset

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