How technical SEO can protect your site from poor rankings


Keywords, content and links are essential components of a solid SEO strategy. These can help your pages rank higher, but the technical elements of SEO are also technical elements. Ignore these, and you’re missing out on rankings. You may even make a technical mistake that hits your page.

Technical SEO includes security, mobile readiness, loading speed, duplicate content, sitemaps, and everything you can do to make your site easier to use and easier to crawl and index on search engines. It works in conjunction with content and linking strategies to increase your page rank.

Technical SEO Basics

Technical SEO is any part of your SEO strategy that makes it easy for search engines to crawl and index your pages. You may have high-value, shared and relevant content, but if search engines can’t find your site, everything is in vain. You will get little or no organic traffic. The technical aspects need to go hand in hand with a strong content marketing strategy.

Content marketing focuses on developing valuable content using searchable keywords and linking.

A keyword strategy is important for both content and technical elements, such as meta descriptions and title tags. Use Ahrefs Tool Guide: Keyword Explorer for E-Commerce To create a solid keyword strategy that supports good content and technical SEO elements.

Another key to technical SEO that you must have for your best page rank is security. A Secure socket level (SSL) provides protection between a browser and a server. It makes pages secure for users and is an essential technical item for SEO. Google uses SSL as a ranking factor because it enhances the user experience. You can quickly determine if a site uses SSL by looking at the URL. If it starts with “https: //” then it is using SSL.

Mobile-friendly websites are also essential for modern SEO. According to statistics, Mobile accounts for about half of all Internet traffic Globally, this is a trend that is growing year after year. If your site is not ready for mobile, searchers will probably bounce.

Moreover, Google says that a responsive website is a factor in page rank. Responsiveness includes being mobile-ready. In 2018, Google has announced That it will start mobile-first indexing. Previously, it was only used to crawl, index, and rank desktop pages. It now also considers mobile content.

General technical SEO problems

Once the technical SEO basics for your pages are sorted, you can go back to the small details and errors with simple solutions:

Duplicate content

Repeated content on multiple pages is not only confusing and frustrating for users, it is also a technical issue. This reduces the overall authority of your website, leaving bots crawling and indexing.

If you have a lot of duplicate content on multiple pages, it can be difficult for Google to determine which page is most relevant. This allows your pages to compete against each other instead of working together for higher rankings.

Title tag problem

A title tag is an HTML element that specifies the title of a web page. Title tags appear on search engine results pages (SERPs) as a clickable title for a given result; And it’s important for usability, SEO, and social sharing.

Tag issues prevent users and confuse search engines trying to crawl and index a page. Avoid duplicate tags, title tags on your website and avoid too short or too long tags. Each should also be unique for the same pages between 50 and 60 characters and should include page keywords or variations.

Canonical tag problem

A canonical tag is an HTML element that tells search engines which part of the content is original. If your website has multiple versions of the same content, it can be difficult for Google to determine which one is genuine This can make your pages compete against each other instead of working together for higher rankings.

When you use the robots.txt file on your website, you are telling search engine crawlers which pages they can access and which they cannot. This is important because your website may contain pages that you do not want to index, such as duplicate content or personal pages. The robots.txt file is placed in the root directory of your website and must be properly formatted for it to work properly.

Integrate content and technical SEO

If you don’t have a technical background, it’s easy to overlook these technical aspects of SEO and focus on more visible, “front-end” elements, such as content and keywords. However, if you want your website to rank higher in search engine results pages (SERPs), you need to make sure that all the SEO technical elements work together properly. Consider the technical side of SEO as the foundation of your website and make sure it is strong before you start building on it.

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