How to find the target market for an apparel business

If you are starting a clothing business, it is important to establish your target market from the beginning. Doing it right can help increase your profits, cut unnecessary costs, and keep your business running efficiently from the start. Apparel business is quite a crowded market, but that doesn’t mean that with proper research and marketing plan, you can’t bring something new and fresh to the market.

Understanding your target market should be a primary Aim for your clothing business. Let’s go over some of the key steps you should take to gather the best data for your potential apparel business.

Conduct market research

Collecting market research is one of the most accurate ways to find your target market because you get information directly from potential sources. You can complete your market research by sending out surveys, interviewing potential customers as well as experts in your niche, participating in focus groups, and observing your potential customers and their buying habits.

This will give you a lot of data early in the process that you can take in, go through, put it all together, and then see how you can use it to make your business successful. This is a great time to use charts, graphs, and other visual aids that help you see data and visualize how to use it to your advantage. With today’s technology there are so many great options and tools that you can put them to good use too!

Narrow down demographics

population, By definition, statistical information relating to the population and specific groups within it. When you are working to narrow down the demographics for your potential clothing business you will want to really pay attention to the details of your potential customers.

A few specifics are included

• Where do they live? Is it a rural, suburban or urban environment?
• Is there a specific time zone you are trying to reach? (You don’t want to publish your best ads and other information while they’re asleep!)
• General weather patterns in the target area
• Preferred language used (it could be English, Spanish or even a specific slang that they relate to best)
• Target age range of potential customer base

Check out the trends on social media

Most people have at least one social media account. This means joining your customers where they are. Depending on the data you gathered from the previous two steps will determine which social media channels you want to focus on the most. Some of the most popular ways would be Facebook, Instagram, YouTube, Twitter, Snapchat, Pinterest and TikTok. You want to follow accounts that many of your customers follow so you can see what grabs their attention and makes them stop and drop a “like” or get them to engage with your brand.

You can use hashtags to find out what’s trending. There are a number of ways to do this. You can search for hashtags on your platform of choice. Once the algorithm detects the type of content you’re looking for, most of them will start suggesting other relevant hashtags.

There are also hashtag tools that will make finding trends easy. Tools like TaskAnt and Tagstagram can help you find trending hashtags. With TaskAnt, you can enter a keyword into their search engine and it will show you all the hashtags associated with it. Tagstagram lets you find and copy trending Instagram hashtags based on a keyword or a specific category.

It goes without saying that you should do this if you have one Instagram clothing company. However, even if your clothing brand is one that works both online and offline, watching these trends will undoubtedly help your brand grow.

Consider the income of your buyers

If you’re a high-end clothing line, there’s no reason to spend a lot of marketing dollars on a low-income customer base and vice versa. Not only do you want to consider their overall income, but you also want to gather information about how they spend the money they bring in. This will help you decide which products and services to add to your brand to maximize it Relatable and likable to potential customers.

Look to fill a gap in the market

You don’t want to try and start a clothing business offering similar products to everyone else in your niche. There are only so many jeans and t-shirts that the target audience can buy When you complete your market research (step 1) be sure and include some questions in your survey about what customers are looking for, but not available in the current market. This will give you a heads-up early on as to what gaps there are that you can work to fill.

Conclusion

Starting any clothing business Can be a very difficult task. The most important thing you can do to help you in the long run is to take your time and complete all the necessary research before jumping into the market. Doing so helps give you a broader lens on what’s working, what’s not, and what you can bring to improve the options available in the market.

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Find Your Way · Grow Your Business · Lead Your Team · Marketing · Sales · Your Mindset