How to market a business around special occasions and relevant events
Regardless of the type of business you run, targeted marketing campaigns could not be more important in raising awareness of your brand and promoting the products and services you offer. While there are many triggers for these campaigns, from releasing new products to promoting a special offer, there is another type of marketing campaign that many businesses run – campaigns based on special events, occasions and significant calendar dates.
Relevant events and occasions throughout the calendar present a great opportunity for marketing campaigns. These occasions allow you to effectively engage with your customers at times when they are most interested in spending. Mother’s Day, Valentine’s Day, the summer holiday period and of course, the festive season, are all popular times to launch specific marketing campaigns as they give you the opportunity to maximize your profits by tapping into seasonal promotions. But how can you really make the most of this exciting opportunity? Let’s take a closer look at how to market your business for special occasions throughout the year.
Benefit from occasion and date-based marketing campaigns
If you run marketing campaigns around significant events or dates, you can reap many benefits. Significant calendar dates serve as an excellent hook for your promotion or sale. They attract a lot of interest on all social media platforms. This increases the likelihood that users will share the content you publish.
Additionally, most major holidays like Christmas, Easter, and Thanksgiving are associated with peaks in consumer spending, so you can leverage your potential customers’ spending power by centering your campaigns around these important dates.
Identify key dates for your business
The first step to maximizing the potential of an event-based marketing campaign for your business is to identify the best dates on the calendar for your company’s products and services. While there are certain times of the year that virtually every business can use, such as the school summer holidays, the festive season and Halloween, there are other occasions and events that are particularly relevant to certain sectors and industries. For example, Olympics Must be a key event for sporting goods companies. Valentine’s Day is an ideal occasion for such business Eternal rose Specializing in gifts and jewelry to launch tailored marketing campaigns.
You can start best by planning your annual Content Marketing Advance calendar. Look at the key dates of the year and note which seasonal events are most relevant to your company. Add each one to your calendar and add a note to start planning and implementing each specific strategy at least 6 weeks before the event.
Start with an idea
Finding the perfect hook is essential for seasonal promotions. Perhaps you have a special deal or product promotion that coincides with the event. As is now being associated with the month of January VeganuaryYou can offer specific discounts on vegan food in your store, offer special vegan menus in your restaurant, or publish social media posts about how your products support a vegan lifestyle.
Think carefully about what is going to resonate with your target market then draw clear goals aligned with creative ideas for the most strategic approach. By doing this, you will be able to come up with ideas for content for the duration of your campaign that are relevant, engaging and highly converting.
Themed blogging and videos
Blogging is one of the best ways to reach your target market. Writing creative blog posts around an event or occasion is a great way to show your brand’s personality while increasing website traffic and promoting your offerings in a subtle yet effective way.
The same goes for your YouTube channel. Let your customers know in advance that you’ll be doing something special by using the Reel and Community features. Make sure your posts aren’t too salesy – the goal is to inform and engage your audience. For example, if you run a flower business, you could create a Mother’s Day-related post about traditional flower gifts, naturally leaving some space to point to your special Mother’s Day packages.
Use email marketing campaigns and social media trends
Email marketing campaigns are an important component of any event-based strategy. Make sure you start in plenty of time though – you should launch your campaign at least a month before the event. Pull your email database together and make sure subscribers are sent Personalized offers and relevant to them. Avoid sending an excessive number of emails, and make sure each one offers something compelling to the customer. Blog posts can also be used in an email newsletter format, allowing you to repurpose your content and make the most of it.
Social media platforms offer tremendous opportunities to build your brand profile for a special occasion or event. With your already-planned content calendar, you’ll already have ideas for content to publish on your social media sites, but don’t forget to take the opportunity to run event-specific promotions through social media as well.
Make sure you check out the conversation and any memes or hashtags relevant to your brand. Don’t overlook the potential of visual content when it comes to social media campaigns, and remember that user-generated content on these platforms can be the perfect way to drive engagement.
Prepare your website
When a specific event is relevant to your company, it’s often worth creating a customized look for a particular landing page, category, or event. Your website can be refreshed with visuals, CTAs and copy that reflect events or seasons. Don’t think that the entire website needs a complete redesign – just adding a themed wallpaper or a few small graphics can be enough to meet your marketing needs.
Making the most of key events
As you can see, there are many ways to take advantage of key dates, events and occasions throughout the year. By using the ideas we offer here, you can maximize your marketing potential and increase your income this time of year
One last step! Check your email to confirm your subscription and get your free ebook! Thank you!
Find Your Way · Grow Your Business · Marketing · Sales
Find Your Way · Grow Your Business · Marketing
Leave a Reply