How to take your offline business online easily

If you personally run a business, you know that things can get tough when trying to increase reach and growth goals. While most non-essential in-person businesses were asked to close during the 2020 global crisis, and some have reopened, it’s hard to know if it will stay that way.

Because of this, many brick-and-mortar shops have closed down. Even after some places reopen, people are unsure. They would rather shop online if they want something. So you must give your customers what they need in this time of need. So how can you transform your personality? Business eCommerce is lightning fast?

This may sound incredibly challenging, but you’d actually be surprised how quick and easy it can be. All apps and platforms make it easy for you to set up a store that makes it easy for your customers to shop. Managing online orders can be quite easy with the tools at your fingertips. This may seem like an incredible challenge, but as business owners we always know that flexibility is key.

A lot needs to be done Before starting any online business. However, transitioning a business from offline to online operations brings its own unique set of challenges and opportunities. Here are some helpful tips to get you up and selling online. It can be more profitable for your business than you realize.

Understand the different types of online businesses

Many offline entrepreneurs mistakenly assume that their offline business can be exactly duplicated online. This couldn’t be further from the truth. While many aspects of an offline business can be duplicated online, online businesses fall into different categories. a few Types of Online Businesses Not even offline.

For example, while a physical store can easily be duplicated online as an ecommerce store, there are aspects of an ecommerce site that are unique to an online business. Things like blogging, content marketing, and video advertising are not necessary for offline businesses But in the online world, they can be important tools for making an online business successful. An offline retail business looking to convert online has options to include unique services like subscriptions

If your business operates on the freelancer business model, it’s also important to understand the difference. Online freelancers include trainers, consultants, writers, photographers and other businesses. The primary difference is that online growth is much more likely due to the freelancer’s ability to reach more clients.

Reevaluate your niche

Another important factor to consider is your current niche. As an offline business, your circle of influence can be customers in your community, city or state However, your online business has the potential to reach the entire world. Before moving your offline business online, you may want to re-evaluate your niche to understand if there are more opportunities available.

when Choosing a niche for your online business You need to reevaluate your niche which will allow you to focus entirely on small and specific parts of your business. Niche markets are well-defined and specific segments that you choose to focus all of your marketing efforts on. It is important to remember that a niche is not defined but created.

Once you find the right niche, you will be able to better serve that market. It is important to take this step before moving your offline business online. Pivoting to a new niche after the move can be costly in both time and money.

Use the right online platform

The next step is to choose your platform. Will you sell on your website or will you use online marketplaces like Amazon, Etsy, and eBay? These platforms already have sales infrastructure built in. If you only want to use online marketplaces, you need to make sure to take into account the amount of competition you will face. You need to understand the importance of reviews as a sales tool and for social proof.

If you want to use your own website, be sure to have an attractive and user-friendly store. This means finding the easiest way to do it. Hiring a developer is not the only option when there are many faster options. If you use a platform like Wix, Shopify, or Squarespace, it can be a matter of hours to have all the products on your site up and ready to go. Take pictures of the items you sell, with a plain background so the buyer isn’t confused by anything. These are just photos to keep until you create more pro photos. Remember we’re focusing on speed now?

You can also think of Amazon as an add-on to the store you build online. The most important thing here is good marketing content. This is what will sell your product. If you’ve been in business for a while, you should have already built it. You just need to make it more online-friendly.

Understand important online activities

The activities you practice online can be very different from your offline activities. Some key activities must be practiced while running an online business.

Your online business model should include a plan to evaluate the revenue streams you are currently working with. Online businesses enjoy the luxury of being able to change revenue models more easily than offline businesses Your plan is important because you need to know how much each stream generates and whether it’s worth continuing each one.

Another important activity that you need to understand is the practice of improving technology and online features

Running any online business means you must adapt as technology advances. You must stay on top of industry trends to keep your model up to date. If you don’t, your online business will quickly become obsolete.

Don’t be afraid of change – it can be hard at first, but it will allow you to keep things fresh and interesting for you and your customers. Be willing to pivot and adjust as needed with a vision of what you want in mind.

Cultivating a habit of constant innovation will help your online business stay relevant. The act of adapting will ensure that your enterprise survives the changing online business landscape. See our article 7 Key Activities for Any Online Business For more important activities that will help your new online business succeed.

Using your existing delivery process

Being an online business means you need to focus on a good and reliable delivery process. Manually shipping and packing items can be a full-time job. As we adhere to social distancing guidelines, you already know that only a certain amount of people can work together near each other. The likes of Walmart and Amazon have created jobs by hiring thousands of delivery workers. The demand for product supply is huge now.

Don’t forget that shipping companies such as DHL, FedEx, and UPS are still operating, so you can schedule a pickup. Shipping schedules are now all over the map with major delays but customers are aware of it. It’s okay if they wait. Knowing them (as much as you know) goes a long way. If you used a shipping process when you had a brick-and-mortar store, use it. A new process may take some time to get used to, so use what you have now. Chances are, you’re going to deliver a lot more than you did in the past.

Use remote teams in different time zones

Okay, so now you’re going to sell to the world. It is good in many ways. Suddenly, your customer base is growing exponentially. This may mean that you have to outsource your customer service around the world. This reduces the amount of time your customers have to wait for their questions to be answered. This allows you to keep your business running without you or your team members joining it.

Also, it doesn’t necessarily cost you an arm and a leg. These services can be very reasonably priced. This is going to increase customer satisfaction as your other counterparts in a different time zone may be shipping products while you sleep. It gets shipped out quickly. Here’s a little statistic to give you an idea of ​​how valuable that remote team can be. Forty percent of customers report that a quick response to their inquiry creates a better customer service experience.


If you want to get your business online fast, these are a few ways you can go about it. Business moves fast, and pivoting has become essential. In light of what has happened recently, everyone should take this opportunity to build an online presence. Make it easy for people to buy your stuff and use these steps to make it easy for you It shouldn’t take long. You can change things and make them more streamlined as you go along For now, just get it online.

To learn more, check out these articles:

9 Types of Online Businesses and How They Work

8 Things to Do Before Starting an Online Business

This article was first published in June 2020 but has been updated and expanded

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Lorraine Couturier

Staff Writer: Loraine Couturier is a jet set writing chick from Canada who travels the world. His writing and marketing skills keep him eating exotic foods and hopping on planes. Loraine loves to write about almost anything and pass on her knowledge to others. Check her out at

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Featured · Find Your Way · Grow Your Business · Leadership · New Startups · Technology · Your Mindset

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Find Your Way · Grow Your Business · Sales · Technology · Your Mindset

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