Mobile Marketing vs Digital Marketing: Understanding the Difference

In today’s world, marketing would cease to exist without its digital component. Instead of just reaching your target audience, you can now target each individual. Digital marketing is personal, specific and highly accurate. AI technology, algorithms and location services can seemingly read your consumer’s mind.

Lately, the sights seem to be set specifically on cultivating mobile marketing. But often, entrepreneurs and business owners do not understand the distinct difference between digital marketing and mobile marketing. This article will demonstrate the difference between both types of marketing and why they are both important.

What is digital marketing?

Digital marketing promotes a brand using digital communication through the Internet to connect with potential customers. These include e-mail, social media, web-based advertising and multi-media channels. These channels provide the necessary foundation for digital marketing strategies. There are many types of digital marketing; Popular strategies include SEO, PPC (pay-per-click marketing), affiliate marketing, native advertising, and mobile advertising.. You can learn more about Here are the different types of content marketing.

Pay-per-click marketing

PPC marketing charges a fee every time someone clicks on your digital ad. Instead of paying a fixed amount to run ads, you’ll only be responsible for paying for the ads that a person interacts with. For example, if you search for ‘best vacuum cleaner’ on Google, an automatic auction takes place to determine which ad results appear at the top of the SERP (search engine results page). Every time a person clicks on your ad, you pay for the click.

Affiliate Marketing

Affiliate marketing is a relationship created between two companies. As a business, you offer to share a commission with an affiliate marketer when they help you sell one of your products. For example, if you own a makeup brand, you can offer a commission every time an influencer recommends your product to their followers. But it’s a bit different than influencer marketing. The difference is that the influencer only gets paid when one of their followers makes a purchase from you through a special link you provide.

Native advertising

Native advertising is a sneaky type of advertising – designed to blend in with surrounding content. TikTok is an avid user of native advertising. They’ll insert videos for you on the user page (comparable to Facebook’s home feed) that include trending words from the app and popular content creators. However, at the very corner of the video, you will see “Paid Promotion”. The law requires advertisers to indicate that they are promoting payments somewhere in the ad.

Other Types of Digital Marketing:

• Social media marketing
• Audio Marketing
• Influence Marketing
• Video Marketing
• Blogging

The benefits of digital marketing are limitless. Digital ads beat print and TV ads due to their wide geographic reach, cost-effectiveness and proven results. Digital advertising can generate market data instantly. They do this by monitoring views, shares, comments, clicks and real-time customer conversions. Personalization of digital marketing will instill authenticity and trust between you and your customers.

What is mobile marketing?

Mobile marketing is advertising promoting products/services on mobile devices such as smartphones or tablets. Although a part of digital marketing, mobile marketing is now becoming a category of its own – data shows that 85% of Americans now use smartphones. This is why all digital marketing must be accessible on handheld devices.

Mobile marketing makes full use of technological advancements due to the ability to tap into location services. Businesses can now target audiences by behavior rather than just demographics. Studies have shown that 89% are marketers Report seeing an increase in their sales after using the location service. However, it is worth mentioning the concerns surrounding advertising on mobile devices. Privacy issues have plagued the digital industry since its inception. Consumers face problems with their data being tracked, hacked and traded. What the boundaries are when dealing with businesses and their consumers is still being discovered.

There are different types of mobile marketing strategies. Here are just a few:

• SMS Marketing-This involves sending promotional messages to customers and prospects via text messaging. Permission is required before you market using this method
• Location Based Marketing-This is a strategy that targets consumers based on their physical location.
• augmented reality-AR marketing uses digital technology to overlay virtual images, videos or interactive elements onto the real world. It can be used to enhance customer experience, promote products and create unique and engaging brand experiences.
• In-game marketing-In-game marketing involves advertising within video games to reach a large and engaged audience. This can include product placement, in-game billboards or advertisements, sponsored in-game content, or even fully branded games designed to promote a product or service.

Difference between mobile marketing and digital marketing?

Digital and mobile marketing is very important when practicing your business marketing plan. The main difference we see between the two is how digital marketing appeals to the entire internet marketing, whereas mobile ads focus on a specific niche. Mobile ads track and integrate themselves into the user’s smartphone Users will receive push notifications and text messages personalized according to their interests.

For example, a 24-year-old female athlete watches a viral video on TikTok about a particular type of Lululemon leggings. The video leads him to Lululemon’s site, where he orders what he sees. At the start of the sale, Lululemon asks him for his personal information, including his phone number and e-mail. This contact information will now notify him of current sales and new products to bring him back as a returning customer.

The customer feels comfortable disclosing his information to the company because he is aware of and interested in the company’s offerings. This young lady became a customer after watching the video using digital marketing techniques. He was then retained through mobile marketing.

Digital marketing is different because it appeals to a larger target audience rather than a mobile native approach. Mobile marketing has the advantage of appealing to users in an interactive way through phone applications. Using the same woman as an example, she would see many more daily ads while browsing social media sites or reading her emails.

The ads she sees in her Instagram feed are generated by an algorithm based on her recent Google searches or other ads she’s previously clicked on. Digital advertising is an integrated and integrated experience for global businesses and consumers. The business owner must tap into both marketing strategies as they add inherent value to each other.

Conclusion

When done right, both mobile marketing and digital marketing can create huge conversions for any business. For example, Domino’s launched a mobile marketing campaign in 2015 The campaign allows mobile app users to scan any pizza (even non-Dominos pizza) and get ten reward points. Once the user hits 60 points, they get a free pizza. Their mobile app has generated a lot of free user content and brand awareness for the company.

When choosing your marketing strategy, understanding the difference between the two types of marketing will help you refine your strategy and manage expectations.

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Business Opportunities · Featured · Find Your Way · Grow Your Business · Marketing · Sales · Technology

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Find Your Way · Grow Your Business · Marketing · Technology