Scale and Small Business (Freelancer Grid)

Which quadrant is your goal?

The Industrial giants Tonnage Wanted Separate, product-valued, regularly distributed, consistent work for hire. They are not going out of their way to find freelancers that are desirable, skilled or even ‘good’. They just want to fulfill the specifications at the best price. They can keep you very busy and they can also pay on time.

There are a few rare bird, large potential clients who want freelancers who will give them something unique and difficult to replicate. They know what they want is scarce, and pay accordingly. Not many of them out there. If you find one, treasure them.

This leaves us with the last two sections:

By far the most common is waste of time. These small businesses want to be (or pretend to be) industry giants, but only want product prices, small volumes and lots of last-minute changes. Obviously, smart freelancers avoid these people, no matter how well-meaning they are.

This leads us sweet place. The client that wants you, with all your uniqueness, value and magic. One who pays a lot and gets more than their money’s worth.

If you look for them, they will be easy to find. And especially if you’re actually offering unique magic.

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