Setting 5 Important Goals for a Cleaning Business

If your entrepreneurial drive and talent for cleaning and organizing lead you to start a cleaning business, you’re not alone. there 1,200,270 janitorial service businesses As of 2023 in the United States, there is a 3.6% increase from 2022. This is surprising because there are many financial and non-financial benefits of running a cleaning service business. Although it can be brutal and dirty work, cleaning business can earn a lot of wealth with proper diligence.

For one, running a cleaning business can provide a sense of fulfillment by helping others maintain a clean and healthy living or working environment. Another advantage is that the demand for professional cleaning services is consistently high. Many commercial and residential clients are constantly looking for a good service to take care of their cleaning needs. Also, owning a cleaning business allows for a flexible schedule and the ability to set your own rates.

Needless to say, with the right marketing strategy, a cleaning business can grow and expand quickly. But, as an owner, you need to set the right goals to take advantage of this opportunity. Good business goals Helps you stay focused and motivated. They can also help you understand where your business is headed.

There are many types A business owner or entrepreneur should set goals. But what goals should you focus on for a cleaning business? In this article, we will list 5 important goals that you should set for a cleaning service business.

Increase client base

One of the most important factors in maintaining a successful cleaning business is growing a healthy client base. The Cleaning service business model Depends heavily on having a profitable client base. As your business grows, growing that base of clients should be one of your main goals.

The client base can be increased in several ways:

  • Ask for referrals– Offer discounts to your current clients in exchange for referrals.
  • word of mouth– Sharing business cards or communicating with other businesses that may need your services can increase business at a faster rate if done effectively. Attractive business cards with a clear name and contact will be helpful. To expand the network further, add a QR code to the business card that will direct customers to your website or social media page.
  • offer resk– Free promotion-Offer discounts and money back guarantees to first time clients. This will help you demonstrate your abilities and attract new clients.

Growing your client base can mean a lot of success and wealth for your business. While this is only one of the first steps in maintaining a productive cleaning business, having a broad client base is essential to the overall health of a cleaning business.

Gain high customer satisfaction

Keeping customers happy is one of the first goals for your business. This is because happy clients usually come back. This promises your company a steady income as long as you maintain high quality customer service and quality work. Returning clients help businesses grow financially and through network building. They also offer staff and management familiarity which creates a good working environment.

Happy customers are the first to share the amazing services they receive with their friends and family It also increases the reputation of the company, thereby making the business noticed and flourishing. A great way to help keep customers happy with a new cleaning business is to incentivize them to leave positive reviews of your company’s services online. This can bring back customers and allow a wider audience to learn about the services you offer.

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Increased efficiency

It is very important to improve efficiency in your cleaning business. By doing this, you can get more done in less time. This can increase your profits and help you grow your business. Also, it can improve the quality of your service. You will be able to have your cleaners complete tasks more efficiently and to a higher quality.

Meeting a high standard can improve customer satisfaction, as clients will appreciate more efficient and effective service. Finally, it can help you reduce costs and waste. As you optimize the use of your staff, equipment and supplies, you’ll save money by not wasting time and resources.

Here are some ways to increase efficiency:

  • Invest in high-quality cleaning equipment- Equipment will last longer and do a better job of cleaning when everything is up to date. Keeping updated equipment will help your employees work faster.
  • Create a clear checklist– Create a detailed cleaning checklist for each client or job. Include all areas that need to be cleaned and specific tasks that need to be completed. This will help your cleaners stay organized and ensure that all tasks are completed efficiently.
  • Develop a scheduling system– Implement a scheduling system that allows you to minimize downtime between jobs. This will help you get more done in less time, increasing efficiency and profitability.
  • Use technology– Use technology such as scheduling software and communication tools to streamline your business operations and reduce administrative tasks This will help you focus on cleaning faster.

Businesses that produce quality work quickly are memorable and attract the attention of those who need both last-minute and long-term services. This allows them to excel over time.

Add additional services

A cleaning service business usually has many different services it provides. Many offer basic cleaning, routine cleaning and move-out/in cleaning services. However, if you want to go beyond these basics and increase revenue, you can add additional services.

One service you can add to your cleaning business is maid and housekeeping services. Most cleaning businesses offer house cleaning that includes dusting or washing blinds, cleaning the inside of the oven, and cleaning floors and windows. Housekeeping and housekeeping services also go beyond house cleaning.

They can include things like washing dishes and doing laundry. These additional services are offered to help with household chores and many home cleaning clients will choose to add this to their home cleaning package.

However, it is important to be clear to your clients about this service. Maid or housekeeping services are not designed to perform tasks such as babysitting, child care, or pet care. Such services should be performed by other types of professionals. Also, these services may require specialized training as well as additional licenses.

Expand into new markets

If you find some success in your current market, one goal to set for your business is to branch out into new markets. This may mean expanding the coverage area of ​​your business. Perhaps accepting clients from a neighboring county or city. You can also expand from residential house cleaning to commercial building cleaning.

To expand into a new market, start by conducting market research. This is done to determine if there is a demand for your services in the new market. Additionally, it will help identify potential customers, competitors and market trends.

From there you need to develop a marketing plan to reach potential customers in the new market. You can duplicate the plan that has been successfully executed in your market. However, if you haven’t already done so, consider using online advertising, social media and local print media.

It is important to remember that expanding into a new market may mean hiring local employees who are familiar with the new market. Doing so can help you establish a presence in the area. Finally, establish partnerships in the area you plan to expand. You can partner with local businesses, such as real estate agents or property managers, to increase your exposure and build your reputation in new markets.


Adopting these tips can help your cleaning business grow exponentially, or even help those looking to start a cleaning business of their own. If you have elbow grease, check out our article on joining the cleanup Business model for a cleaning service. If you are wondering about the right way to set your goals, check out our other article How to set business goals.

Eddie Cartagena

Team Writer: Edmond is a professional leader dedicated to improving the community through informative yet entertaining articles Simplicity comes with bringing his leadership skills to the business world, after spending two years at the National Society of Leadership and Success. In addition to pursuing his passion through a writing career, Edmond spends his spare time cooking, painting, and spending time with his family.

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Business Goals · Business Opportunities · Featured · Find Your Way · Grow Your Business · Leadership · Marketing · Your Mindset

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Find Your Way · Grow Your Business · Marketing · Your Mindset

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