Understand the difference between a business model and a business plan

Business model and business plan are two terms that are often confused. People assume that both are the same, and their confusion often leads to failure in their business or startup.

Still, they have some significant differences that are important for you to understand before investing time or money in them. In this article, we’ll explore what makes each of them unique so you can choose the one that works best for your situation.

Difference between a business model and a business plan.

A business model is a framework for how a company will operate and should be used in conjunction with a strategic plan. A business plan, however, describes the financial aspects of your venture, including projections of revenue, expenses, and cash flow over time. This includes your marketing plan and any other information that may be helpful when investors decide whether to invest in your company.

The The business plan should be the first thing you write. This will help you organize your thinking and research so that when you start writing your business model, it’s clear how everything fits together.

What is a business model?

A business model represents how a company creates, delivers, and captures value by providing products or services. A good business model will help you understand what your company does, how it operates, its financial needs, and much more.

Business models constantly evolve based on changes in the environment (for example, customer preferences) and changes within the company (new products, services). It is important to remember that no two businesses have the same model.

They are used in a variety of industries, from tech startups to coffee shops, to help entrepreneurs define their competitive advantage and determine the type of investors they need for their business. There is no perfect way to structure your business model; Instead, different techniques can be used depending on your industry and desired results.

Here are some examples Different types of business models:

  • The Freemium Business Model – They offer a free version of their product or service, hoping that the user will want to upgrade in the future.
  • Peer-to-peer business model – The company is a communication between the business and potential customers.
  • Direct selling business model – Employees of the company will be those who directly interact with customers to sell products or services.

There are many other types of business models that are very effective. Check us out List of business models with examples For a more in-depth look.

What is a business plan?

A business plan is a formal document that describes your business and its objectives and how it will operate. It can be used as a roadmap for your company’s future, helping you think through the details of your business. A good one will help you think through how you’ll achieve those goals by outlining both short-term and long-term strategies for growth, including any risks or pitfalls along the way.

According to sba.gov, A well-written business plan includes:

  • Executive summary Explain what you want to do and why, as well as what makes your idea unique. It should only be one page long so it can be scanned by busy people who need an overview of what’s in the document before they start reading more deeply into it (for example, investors).
  • about us – A more thorough introduction explaining who you are, where you are going with this venture and why it is a good time for both the industry or niche market and for someone like you (entrepreneur) to start in this area of ​​expertise. /interest/commitment level, etc.
  • Market analysis – To be successful in your market, you need to understand the industry vision and target market. Look at trends and themes as well as how successful competitors are addressing them—and then find ways to do it better.
  • Organization and Management – Describe your company’s corporate structure and name the key executives.
  • service or product line Explain how your product or service fits into the market and what makes it a compelling choice for consumers. Share relevant patents or copyrights held by your company.
  • Marketing and Sales In this section, you’ll describe how you’ll attract and retain customers—and what that process will look like.
  • Request funds – You should clearly define your financing requirements, including how much money you need for what period. Indicate whether you will accept debt or equity financing and the terms that will apply if this investment is proposed (eg, repayment schedule). Be sure to explain how these funds will be used.
  • Economic projections – Provide a five-year financial forecast. Include a projected income statement, balance sheet and cash flow.
  • appendix Include any supporting documents or other materials expressly requested in your appendix. Common items include credit history, resume, product photos and reference letters.


Your business plan and your business model are two different things. Understanding their differences will help you avoid mistakes and make better decisions as you build.

Jazmin Merriman on Twitter
Jazmin Merriman

Team Writer: Jazmin Merriman is a writer, studying to become a family and marriage therapist. He loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live a more intentional life by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

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Article Tags:

Business Model · Business Opportunity · Company Culture · Features · Find Your Way · Grow Your Business · Your Mindset

Article Category:

Business Model · Find Your Way · Grow Your Business · Lead Your Team · Your Mindset

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