Understanding the Razor and Blade business model

There are many different ones Types of business models A business is available to choose from. The razor and blade business model has been around for over a century and is still one of the most successful types. It’s a simple idea: sell something cheap first but make money by selling additional products and services to customers down the road. Although the business model is over 100 years old, it is still a profitable one.

Before using the razor and blade business model OthersLook at it Aspects of this model.

What is a razor and blade business model?

The razor and blade business model is a business model where a company makes money by selling a product or service at a low price (the razor), then selling replacement parts or accessories (the blade) to customers at a higher price.

The business model was first introduced by King Gillette in 1901 and has since been used by many companies to build successful businesses.

For example, many razors are sold at very low prices because they are usually made of plastic and metal. But then you must buy new blades (or heads) every few weeks or months because they get dull after repeated use. So, while the price of the razor isn’t much higher than other razors, it’s what you pay for later down the road that gives these companies such a big profit: blade refills or replacement heads can be expensive!

Many people have found success with this business model because it allows them to sell a product at a lower cost than their competitors and make money over time from additional purchases that require replacement parts or accessories for their products.

However, if you still Consider other business models, Consider researching others.

Razors and blades are examples of business models

You can think of the following examples as products that use a razor-and-blade, business model:

Software, hardware and other products are sold at lower prices. For example, Microsoft Office was initially sold as an office suite that included word processing software (Razor), spreadsheet software (Blade), etc. Then, they start selling a plus package or student add-on.

Hardware devices with accessories or add-ons that have a high price tag attached. Think about your computer for a second: When you first bought it, did you just buy a laptop? Or did you buy all the extras like speakers and even some extra memory? The latter we call “blades” in this business model.

Smart TVs where users pay a monthly fee to access content or services offered by the company – think Netflix, HBO Max, Hulu. To watch certain shows, Hulu will usually ask you to upgrade.

Amazon offers its own example. You can buy a Kindle e-reader, which is the Razor, but they also sell their digital books, which are the Blade. Coffee makers work the same way. They are sold at low prices, but their coffee beans are expensive.

Consumers often look for convenient ways to do things or make their lives easier. Sometimes it’s worth buying something expensive if you know it will always be available and work well.

Does the razor and blade business model work?

The razor and blade business model works for companies that have long-term relationships with their customers, sell products with high price tags, and have high quality products.

For example, Gillette razors are expensive and their blades are expensive. The company has been in the industry since 1901, so they have established long-term relationships with their customers. This is one of the reasons why this business model works so well for them.

Benefits of the razor and blade business model

The Razor and Blade business model has several advantages:

  • This allows companies to increase profits by locking customers into repeat purchases
  • Consumers are willing to pay more for quality products that they know will last longer than cheaper alternatives
  • Customer loyalty
  • Once you’ve sold someone on your brand and convinced them to use it regularly, they’re more likely to stick with it if they believe it works well for them. They will also be more likely to purchase any other products you may offer in the future.

Disadvantages of the razor and blade business model

Disadvantages of the razor and blade business model include:

  • If your customers stop buying the consumer part of your offering (eg, if they switch brands), you’ll lose revenue from those sales.
  • Environmental costs
  • High initial cost

You need to invest in a product that will last for years, which can be expensive. A good example of this is printers and ink cartridges: the printer itself is usually cheap (or even free), but the cost of ink cartridges makes it expensive to use over time.

  • You need to invest in research and development of your product.


The razor and blade business model has many advantages and disadvantages. This allows companies to make money from their initial product and repeat purchases, which can be a great source of income. However, this model can also have drawbacks, such as relying too heavily on repeat purchases or overcharging customers for replacement parts or add-ons. Before considering this Types of business models As for your business, make sure it will ultimately make it for you in the long run.

Jazmin Merriman on Twitter
Jazmin Merriman

Team Writer: Jazmin Merriman is a writer, studying to become a family and marriage therapist. He loves to write about minimalism, business, finance and lifestyle. He likes to inspire people to live a more intentional life by showing what he does as an example. Feel free to connect on Twitter @MinimalFE

One last step! Check your email to confirm your subscription and get your free ebook! Thank you!

Article Tags:

Business Opportunities · Featured · Find Your Way · Grow Your Business · Mindset · Productivity · Sales

Article Category:

Find Your Way · Grow Your Business · Product Development · Sales · Your Mindset

Leave a Reply

Your email address will not be published.