(Uploaded) Marketing Consulting Business – Startup Mindset

How to market your consulting business

Author: Sarah Ruddle

It doesn’t matter how strong your consulting power is if no one knows your services are available. Although marketing for a consulting business may seem complicated, you can use several tried and true methods to create a comprehensive plan and grow your clientele. This easy-to-read article walks you through three important steps to set up your consulting business for success.

Step 1: Know yourself

Before you can market your consulting business, you must clearly understand who you are, your services, and your niche. There are two factors to consider:

  • Are you an expert?
  • What is your niche going to be? For example, are you going to focus on life coaching, fitness or IT?

Once you’ve identified your niche and aligned it with your expertise, it’s time to decide how you’ll structure your consulting business. There are several Different business models, so choose the one that best suits you and your goals. For example, are you a solopreneur, have a partner, or are you part of a firm?

Now that you have a clear understanding of who you are as a consultant, it’s time to learn about your audience.

Step 2: Know your audience
The better you understand your target audience, the more focused and successful your marketing efforts will be.

For example, if you consider your potential consumers to be “all men who want to get in good shape,” you will have difficulty reaching your target client. Narrowing your focus allows you to efficiently help the customers you know and speak to them more directly. Try something more focused, like “All men ages 30-45 who live in California and have families.”

Not only can you customize your messages with buzzwords that will speak directly to your audience, but it will also help you focus your messaging on the places your clients visit. For example, try local gyms, sporting leagues, school functions such as “donuts with dad,” coffee shops, and local veterans affairs groups.

Step 3: Build it

Now comes the fun part – spreading the word about your consulting business and building a client base. Marketing is constantly evolving, so while it’s impossible to follow every trend, it’s wise to be aware of the latest marketing techniques and methods and social media apps. Therefore, it is essential to market your consulting business, which can be used to help your new clients. This can include anything from mastering the basics of search engine optimization (SEO) to understanding the latest technology in customer relationship management (CRM) or learning the latest Tik Tok dance routine.

Some excellent places to start marketing your consulting business include:

  • A Website – Even if you have no experience setting up a website, you can set up a personalized website with minimal investment and effort. Many great “drag and drop” website builders, like GoDaddy, Wix, Mailchimp and Weebly, walk you through the entire process.
  • A strong social media presence can help get your consulting business in front of potentially millions of people quickly. Platforms like Facebook, Instagram, Tik Tok, LinkedIn, Reddit and Twitter reach millions of people every day, so spend time creating focused content that will reach your target audience. For example, if your ideal clientele is “all men aged 30-45 who live in California and have a family,” you can post short gym workout videos on TikTok, tweet workout tips on Twitter, and post “reels” on Instagram. Making high protein and low fat desserts.
  • Even with changes in how social media marketing is done, word of mouth referrals are still the most effective method of getting clients. Start with your circles of influence, share what you’re doing, show them your website, invite them to follow you across your social media apps, and ask them to help spread the word.
  • Networking is another great way to advertise your new consulting firm. Consider joining your community’s business association and attending local networking events. If there is a professional association for your field, attend their events for networking or rent a space at a trade show, farmer’s market, or other local event.

It’s important to note that when creating your website and social media presence, you should include “proof of concept.” If you’re promoting yourself as a workout consultant, show proof that you’re in good shape and knowledgeable about healthy eating and fitness. When possible, include testimonials from people you’ve worked with previously.

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Starting your consulting business may seem daunting, but rest assured that if done methodically, it can not only get off the ground but become a highly rewarding and incredibly rewarding career. Each consultant discovers a unique combination of marketing strategies that work for them. For example, you can spend most of your efforts on social media or asking for referrals.
Alternatively, you may find more success by writing a weekly blog or attending networking events.

The marketing that works best depends on you meeting your clients where they are, so find out where they spend their time practically and in the real world and meet them there!

One last reminder: keep marketing even if your schedule is packed. A customer can change their mind, get sick or quit

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