Who to share with?

The book used to be a solitary endeavor.

Ironically, it took the web network influence and noise to overturn this notion.

Now, a book is a totem, an opportunity to share, an item to discuss, a physical installation of an idea that can be drawn, exchanged or simply sat at your desk.

On Saturday, in dozens of countries around the world, volunteers behind Carbon Almanac will sign the book to celebrate the launch of the project. I’ll do three things, and I hope you’ll stop and say hello if you can. (Details and location are here). It’s a world record signature because it’s the only world we’ve got-and we’re all writers of our future.

Why not a book and a website?

Because the book is complete, coherent and represents a moment of time. Because a book can create a conversation and an event. Because we hope you buy three.

Why three?

Because when you give someone a book that they probably didn’t think of buying themselves, you can talk about it.

And this is what is missing in this urgent but largely ignored moment.

Conversation.

Peer-to-peer interactions that help us create minds and then take action.

You know someone who needs to understand what is happening, because they care enough about our future that they really want to know.

Get a copy of them. Keep your own signature. Talk about it and then look at the systems that are changing our world. We have to start now. We are all writers of our future. And doing nothing is not a choice, but we will regret it.

The book is already a # 1 bestseller in Italy and the United States, and is also available in the Netherlands. Thank you for supporting it.

PS Here’s another attempt to insert our team’s launch video. Sorry for the technical error.