You know when it’s easy

Someone is going to ask you. They probably already have.

A coworker, a boss, a politician, a child … they will ask you about your choices about sustainability, climate, investment, the future.

This is Cliff’s notes and guidebook for that moment.

We like it every day. Choose what to buy, whether to recycle something, what to drive, who to vote for, how to produce and whether to go for more or less. We like the future, often with considerable consequences.

But we are confused. Often intentionally, by the power that we have rather not created our own minds, who prefer not to learn what we need to learn. And sometimes we get confused as a side effect of a complex situation that is further complicated by the shaking of charts, graphs and opinions.

We have to make up our own minds.

In the last 9 months, I’ve learned a lot. I was convinced that it was true. I have made thoughtful analysis and discovered significant lies. When I volunteered to help organize the Carbon Almanac, I had no idea that thousands of people in over 90 countries would volunteer to join the process, and I’m glad they did.

And today the book has reached the United States and Canada, with a worldwide edition coming soon. (I want to avoid the audio version, because it’s really designed as a browsable, shareable almanac.)

We have two slogans:

Don’t take our word for it And It’s not too late.

You are already being asked to make a decision. Being able to know what’s going on and find authentic data gives you the opportunity to make up your own mind. There are more than 1,000 sources, all online, organized in all almanacs. Isn’t it good to know?

And it’s not too late to make an impact. But we have to get started. We need to look at the systems and decide if they are the ones we want to pass on to our kids.

I am grateful to everyone who has contributed to this all-volunteer effort, and to you, for taking enough care to learn what is happening. I hope you find a few copies, share them and join people around the world to find out what’s happening.


PS We are signing a book worldwide on Saturday. I’ll post more details later in the week.

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